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艾媒咨询|2021年上半年中国宠物经济产业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例:中宠股份,佩蒂股份,疯狂小狗,瑞普生物,多尼斯
随着社会结构变化和社会经济发展,独居、空巢群体逐渐扩展,宠物逐渐成为情感寄托,养宠观念明显改变,iiMedia Research(艾媒咨询)调研数据显示,37.1%的受访者将宠物看成自己的朋友,超过4成把宠物当亲人,这种情感需求推动了宠物经济的发展,预计到2023年中国宠物经济市场规模将接近6000亿元。宠物市场的规模化发展使得市场延伸服务不断完善,从传统的宠物食品、宠物用品等领域向宠物摄影、宠物医疗、宠物保险、萌宠体验馆等周边产业延伸。
With the change of social structure and the development of social economy, the groups of living alone and empty nest gradually expand, pets gradually become emotional sustenance, and the concept of keeping pets has changed significantly According to the survey data of research (AI media consulting), 37.1% of the respondents regard pets as their friends, and more than 40% regard pets as their relatives. This kind of emotional demand promotes the development of pet economy. It is estimated that the market scale of China's pet economy will be close to 600 billion yuan by 2023. With the large-scale development of the pet market, the market extension service has been continuously improved, extending from the traditional pet food, pet supplies and other fields to pet photography, pet medical care, pet insurance, pet experience hall and other surrounding industries.(“iiMedia Report | China's pet economic industry development status & market research and analysis report in 2021 H1" full version has 102 pages, please click the Browse HD Report button on the right side of the article to browse the report ) -
艾媒咨询|2021年中国品牌电商服务商行业研究报告
本报告研究涉及企业/品牌/案例:丽人丽妆,思理肤,壹网壹创,百雀羚,凯诘电商,KFC,宝尊电商,星巴克,凯诘电商, BINature Made,碧橙电商,海昌
在多方因素驱动下,中国品牌方在电商化发展进程中正面临着品牌化、链路化、新社交化和多样化发展趋势。因此品牌方需要在战略规划、线上运营、产品推广落地等环节实现升级以适应新的发展环境和保持竞争力,也导致其对于电商服务商的服务需求持续提升。针对客户需求变化,电商服务商也将数字化转型服务从代运营升级至全链路。iiMedia Research(艾媒咨询)数据显示,2021年中国品牌电商服务商市场规模将增至2950.9亿元。同时,随着全行业线上转型发展的趋势日益明显,电商服务商的服务市场也面临着更多蓝海,主流品牌电商服务商也在不同细分市场构建起自身差异化的竞争力。
Driven by various factors, China brand owners are facing the trend of branding, linking, new socialization and diversification in the development process of e-commercialization. Therefore, the brand owners need to upgrade in strategic planning, online operation, product promotion and landing, etc. to adapt to the new development environment and maintain competitiveness, which also leads to the continuous improvement of its service demand for e-commerce service providers. In response to changes in client demand, e-commerce service providers have also upgraded digital transformation services from agent operation to full link. As the data of iiMedia Research showed, the market scale of China branding e-commerce service provider industry will increase to 295.09 billion yuan in 2021. At the same time, with the all-industry’s online transformation and development trend becoming increasingly obvious, the service market of e-commerce service providers is facing more blue ocean fields, and the mainstream branding e-commerce service provides are also building their own differentiated competitiveness in different market segments. -
艾媒咨询|2020-2021中国进口跨境电商行业研究报告
本报告研究涉及企业/品牌/案例: 行云货仓,小红书,寺库
2019年中国进口跨境电商市场交易规模达2.64万亿元,同比上升17.3%,2020年进口跨境电商市场交易规模达3.07万亿元,2021年将达3.55万亿元,交易规模增长率有望再次提高。首先是中国经济环境的稳定发展,使得居民有能力持续扩大消费。伴随着中国庞大的内部消费需求与消费意愿,居民对网络购物的依赖度和偏好也在不断提高。2020年中国网上零售额达117601亿元,占居民消费支出比例为38.7%,较2019年增长3.5%。iiMedia Research(艾媒咨询)数据显示,67.1%的受访用户拥有在跨境电商平台购买产品的经历,主要分布在中国的华东与华南地区。随着中国进一步提高开放水平,跨境电商供应体系的渐趋完善,以及居民收入水平的提高和消费观念的转变,居民将有机会接触到更多海外地区的商品,对进口品的需求将不断提高,为中国带来新一轮消费升级。
Chinese market transaction volume of import cross-border e-commerce reached 2.64 trillion yuan in 2019, with an increase of 17.3% year-on-year. There is an increasing trend that the market transaction scale of import cross-border e-commerce will reach 3.07 trillion yuan in 2020, and 3.55 trillion yuan in 2021. The transaction scale has shown an increasing trend, and the growth rate is expected to improve further. There are several reasons to explain the phenomenon: First of all, the Chinese economic environment is very stable, which enables residents to continue to expand their consumption. Along this line, people there are likely to create huge internal consumption demand and willingness to consume, and therefore their preferences for online shopping are also increasing. The number of online retail sales reached 11,760.1 billion yuan in 2020, accounting for 38.7% of household consumption expenditure, with an increase of 3.5% over 2019. According to data from iiMedia Research, 67.1% of the participants have the experience of purchasing products on cross-border e-commerce platforms, and they are mainly from East and South China. China is improving the level of openness, and the cross-border e-commerce supply system will be gradually improved. Therefore, people are more likely to be exposed to overseas products, and the demand for imported products will continue to increase, which will create a new round of consumption upgrades for China. -
艾媒咨询|2020年中国茶叶行业市场现状及用户调研分析报告
本报告研究涉及企业/品牌/案例:河南信阳县,贵州凤冈县,福建武夷山市,大益茶,天福茗茶,中茶,澜沧古茶,谢裕大,小罐茶
中国茶叶需求量逐渐增大,消费者对茶叶品质要求逐渐提高。iiMedia Research(艾媒咨询)数据显示,2021年1月,接近9成的受访网民是茶叶消费用户,接近4成有每天喝茶的习惯,茶叶成为人们生活中的刚需。部分省份将茶叶种植作为扶贫产业之一,进一步推动了茶叶行业的发展。同时,近年来茶叶的品牌意识开始增强,如大益茶、小罐茶、廊沧古
茶、中茶等茶叶国货品牌崛起。然而,总体而言,传统茶叶品类市场已经走到成熟阶段,市场竞争激烈,因而茶品市场新入局者需要不断打造新场景、新产品、新需求来突围。
The demand for tea in China is gradually increasing, and consumers' requirements for tea quality are gradually improving. As the data of iiMedia Research showed, in January 2021, nearly 90% of the netizens interviewed were tea consumers, and nearly 40% had the habit of drinking tea every day. Tea has become a just need in people's life. Some provinces regard tea planting as one of the poverty alleviation industries, which further promotes the development of tea industry. At the same time, in recent years, tea brand awareness began to strengthen, such as Dayi tea, xiaocan tea, Langcang ancient tea, Chinese tea and other domestic tea brands. However, on the whole, the traditional tea market has come to a mature stage, and the market competition is fierce. Therefore, new entrants to the tea market need to constantly create new scenes, new products and new demands to break through. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例:瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌:铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析,着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域,以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加,在宠物食品消费外,宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式,极大地推动了宠物产业链服务市场的发展。目前,如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧,新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒咨询|2020上半年中国导购电商行业研究报告
本报告研究涉及企业/品牌/案例:55海淘、什么值得买、蘑菇街。
iiMedia Research(艾媒咨询)数据显示,2019年中国导购电商用户规模为3.45亿人,预计2020年将增至3.81亿人,对比移动电商近8亿人的用户规模,导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长,消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示,目前近七成消费者网购时使用导购平台,平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为,供需双方的变化加速“人货场”重构,随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带,既能够帮助商家导流获客,还能为消费者提供便利,在电商渠道竞争加剧的情况下,其双向服务价值将进一步提升。
According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed, nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced. -
艾媒报告|2019中国跨境电商发展趋势专题研究报告
本报告研究涉及企业/品牌/案例:阿里巴巴,环球资源,全球速卖通,敦煌网,天猫国际,奥买家,考拉海购,小红书,苏宁国际,考拉工厂,京东国际,唯品会,聚美优品,豌豆公主,蜜芽,洋码头,黑色星期五,拼多多,小米有品,亚马逊,iHerb
iiMedia Research(艾媒咨询)数据显示,2020年中国海淘用户规模将突破2亿人。随着跨境电商市场的逐渐扩大,跨境电商行业内竞争日趋激烈,针对获客成本高、用户体验不足等问题,双线融合发展、直播带货、传播社交化逐渐成为跨境电商行业发展的新趋势。
在消费升级背景下,用户对于消费体验的追求日益增加,新消费群体更加依赖意见领袖(KOL)的引导,线下门店、海淘直播、社交化传播拉近了用户与商品间的距离,从不同角度弥补传统海淘的不足,全面升级用户消费体验。iiMedia Research(艾媒咨询)数据显示,56.6%的消费者认为比起线上渠道,线下海淘门店能够提供更舒适的购物体验。双线融合发展能够起到增强用户信任感、双线引流的作用,已经成为目前跨境电商行业发展的必然趋势。此外,近六成海淘用户会在海淘观看直播后购买相关产品,海淘直播带货更直观、生动,现阶段对于用户消费的转化效果较好,预计在将来会成为跨境电商的主要营销手段之一。
In the context of consumption upgrading, users are increasingly pursuing consumption experience, and new consumer groups are more dependent on the guidance of key opinion leaders (KOL). Offline stores, overseas online shopping live broadcasting and social communication narrow the distance between users and products, make up for the shortcomings of traditional overseas online shopping from different perspectives, and comprehensively upgrade user consumption experience. As the data of iiMedia Research showed, 56.6 percent of consumers believe that online stores can provide a more comfortable shopping experience than online channels. Dual-channel integrated development can enhance users' trust and double channels drainage, which has become an inevitable trend in the development of cross-border e-commerce industry. In addition, nearly 60% of overseas online shopping users will buy relevant products after watching live broadcast on overseas online shopping. Overseas online shopping live delivery is more intuitive and vivid, and has a good conversion effect on user consumption at the present stage, which is expected to become one of the major marketing methods of cross-border e-commerce in the future.
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艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018. -
艾媒报告|2019-2020年中国跨境电商市场年度盘点及标杆企业运行监测报告
本报告研究涉及企业/品牌/案例:考拉海购,苏宁国际,奥买家,天猫国际,京东国际,洋码头,拼多多,AliExpress Plaza,家乐福,乐天,沃尔玛,莎莎,花王,MAC,兰蔻,小红书,波罗蜜,豌豆公主,蜜芽,聚美优品,55海购,申通快递,百世快递,韵达快递,中通快递,顺丰速运,中国邮政,支付宝,微信支付等
iiMedia Research(艾媒咨询)数据显示,2020年中国中国跨境电商交易规模预计达12.7万亿元。2019年随着《电商法》的正式实施、海淘消费者对品牌和品质的重视程度日益提升,主流跨境电商积极建设品牌口碑,不断铺开线下布局,加强正品保障,用户的海淘体验得到进一步的提高。
2019年跨境电商行业整体发展向好,跨境电商规模持续扩大,行业内竞争持续激烈,拼多多等竞争者先后入局跨境电商、阿里收购考拉,释放了巨大的市场需求。在此背景下,口碑和用户信任度成为跨境电商平台竞争的关键因素。iiMedia Research(艾媒咨询)数据显示,总样本量为1757的针对跨境电商用户调研中,74.1%的消费者表示在选购海外商品时,最看重的是商品是否为正品,58.8%的用户表示品牌知名度十分重要。随着居民收入的增长、生活水平的提高,海淘用户越来越看重品牌的价值,开始追求更高品质感的购物体验。用户要求提升、市场监管趋严,促使各大电商平台纷纷采取各项正品保障措施,技术赋能供应链,加强从采购到供应的全流程控制,同时积极维护和建设品牌口碑。
In 2019, the overall development of cross-border e-commerce industry has been on a positive trend. The scale of cross-border e-commerce continues to expand, and competition within the industry continues to be fierce. Pinduoduo and other competitors have successively entered cross-border e-commerce and Alibaba has acquired Kaola, which has unleashed huge market demand. In this context, word of mouth and user trust have become key factors in the competition of cross-border e-commerce platforms. As the data of iiMedia Research showed, in the user survey with a total sample size of 1757, 74.1% of consumers said that when buying overseas goods, the most important thing is whether the goods are genuine, while 58.8% said brand awareness is very important. With the increase of residents’ income and the improvement of their living standards, overseas online shopping users pay more and more attention to the value of the brand and start to pursue higher quality shopping experience. Users’ requirements are improved and market supervision is tightened, prompting major e-commerce platforms to take various quality assurance measures, empower the supply chain with technology, strengthen the control of the whole process from procurement to supply, and actively maintain and build brand reputation.
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艾媒报告|2020中国独角兽TOP100榜单及标杆企业研究报告
本报告研究涉及企业/品牌/案例:乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信;其他提及企业/品牌:阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络
iiMedia Research(艾媒咨询)数据显示,2020年中国独角兽TOP100企业中,地域方面,北京、上海和深圳分别出现39、20和15家独角兽企业,总占比达74%;行业领域方面,人工智能与电商零售领域的独角兽企业发展较为迅速,上榜企业达33家。受益于新兴技术以及庞大的消费人群,与大众消费相关的独角兽企业发展较快,数量占到46%。艾媒咨询分析师认为,在2020年新冠疫情的影响下,中国宏观经济下行压力加剧,独角兽企业也将面临全新的机遇和挑战,一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展,另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争,生存发展压力加剧。
Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development.
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