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艾媒咨询|2023年“董宇辉小作文事件”舆情监测分析报告
近日,“董宇辉小作文事件”相关话题热度不断,引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论,对此,本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research(艾媒咨询)数据显示,有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升,整体网络口碑偏向负面,社会大众对事件的看法各异,网友态度呈负面转向。同时,效率、价格与情感是消费者进行直播间购物的重要考量点,直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects. -
艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告
近日,话题“国产羽绒服卖到7000元”登上微博热搜第一,引起网友对国产羽绒服价格的关注和讨论,“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research(艾媒咨询)数据显示,近八成消费者接受1200元以下的羽绒服。截止11月30日,“国产羽绒服”网络口碑已降至32.5。网友观点分化明显,呈现支持、中立及反对态度,事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径,打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality. -
艾媒咨询|2024年“农夫山泉舆论风波”事件舆情监测分析报告
2024年三月初,一个被网友认为缺乏诚意的花圈悼念,引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示,截至3月12日,“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事,转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research(艾媒咨询)调研数据显示,超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来,以本土文化宣扬企业品牌形象,也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people. -
艾媒报告|2018-2019年全球及中国快递行业运行状况与商业决策调查分析报告
本报告涉及企业/品牌包括:DHL,FedDex,顺丰速运,邮政快递,韵达快递,中通快递,申通快递,圆通快递,德邦快递,天天快递,TNT,百世快递,品骏,苏宁易购,京东物流,宅急送,如风达,速尔,安能,国通,速四方,优速快递,菜鸟驿站,
全球方面,2018年世界500强公司中,物流公司占四席。以德国邮政敦豪集团(DHL)为例,2018年全年营业收入为615.5亿欧元,同比增长1.8%;但是税前利润(EBIT)为31.6亿欧元,同比下降15.5%。中国方面,2018年中国快递业务量达到500亿件,其中,广州市的快递业务量最多达到50.6亿件,上海市的快递业务收入最高,超过1000亿元。总体而言,2018年用户对于快递业的服务总体满意度有提升,但延迟问题仍是用户最不满意因素。具体公司而言,顺丰速运的准时率最高,总业务量占中国快递总业务量的61.4%。2019中国快递行业有以下发展趋势:技术发展助力智慧物流升级、快递行业集中度将进一步提高、快递行业朝高质量发展。
Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality. -
艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报:“双十一” 战报
本报告涉及的案例/品牌/企业:C咖,悦瞳,林清轩
数据显示,今年年初社会消费品零售总额受去年低基数的影响,同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为,受中国疫情零星出现以及宏观经济景气度等原因,居民总体消费意愿减弱,如将来疫情仍未解决,或一定程度影响化妆品消费的总体需求。不过,从数据来看,今年美妆护肤类产品线上复购需求多于线下体验需求,且对即时性要求不高,在整体电商经济增速下降的环境下,未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future. -
艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告
此次报告涉及到的品牌/企业/案例包括:灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括:乘风破浪的姐姐,芒果超媒,爱奇艺,腾讯,优酷,芒果TV,这就是街舞,中国好声音,妻子的浪漫旅行,青春有你,向往的生活,朋友请听好,创造营2020,少年之名,明日之子,中国新说唱,王牌对王牌,偶像练习生,乐队的夏天。
iiMedia Research(艾媒咨询)数据显示,2020年下半年,主流平台网络综艺题材方面,观察体验类综艺节目热度不减,音乐、选秀竞技类节目战火延续,电商、时尚的兴起,潮流综艺迎来小高潮,直播带货格外火热,直播带货节目也同步落地开花。
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering. -
艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,快手,抖音,批批网。
其他提及企业/品牌:微博,微信,天猫,阿里,如涵控股,京东,小红书,网易考拉,唯品会,拼多多,苏宁易购,顺丰速运,YY直播,火山小视频,谦寻文化,美腕,蚊子会,本新文化,明睿传媒,二咖传媒,蜂群文化,影娱传媒,斗鱼,哔哩哔哩等。
2020年5月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测,并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析,并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为,面对直播电商的发展态势,直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确,直播转化率相对较高,但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多,如何吸引粉丝转化成为关键;此外,还有部分新兴的直播电商平台悄然发展,正在行业风口中分一杯羹。
Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle. -
2019年7月中国企业热点舆情事件监测与分析报告
本报告研究设涉及企业/品牌/案例:百度,腾讯,阿里,新氧,斗鱼,老虎证券,富途牛牛,悟空理财,包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票,陌陌,虎牙,映客,虎牙,欢聚时代
艾媒商情舆情数据监测系统(yq.iimedia.cn)显示,2019年7月A股市场接连爆雷,从新城控股董事长猥亵女童到暴风董事长行贿被拘,都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等,不仅引起网民广泛讨论引起了网民的广泛讨论,也推动相关监管部门的高度重视。
iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it. -
艾媒报告|2019中国电子发票行业研究报告
本报告研究涉及企业/品牌/案例:百望云,票易通,海南高灯科技有限公司,博思软件,金蝶发票云,51发票,航天信息股份有限公司,百旺金赋,大象慧云,发票通,简税,易票,云票,瑞宏网,富星电子发票云平台,合力中税电票云平台,瑞宏网,百旺云票
当前数字经济已经成为中国经济发展的新动能,推动传统领域进行数字变革的呼声日渐高涨。电子发票作为中国税务信息化的重要载体以及帮助企业实现数字化转型的有效工具,其推广和应用势在必行。iiMedia Research(艾媒咨询)数据显示,2018年全国电子发票开具数量为32.7亿张,较2017年增长了257.1%,预计2021年将接近500亿张。超六成受访网民对电子发票有所了解,使用率超过三成,且整体满意度较高。在使用场景方面,电商平台是最主要的线上场景,餐厅是最常使用的线下场景。艾媒咨询分析师认为,在政策力推、技术发展、资本支持下,电子发票将会加速渗透,具备较高技术实力和服务能力的玩家有望率先发展,行业马太效应逐渐形成。
At present, the digital economy has become a new driving force of China's economic development, and the voice of promoting digital transformation in traditional fields is growing. As an important carrier of China's tax informatization and an effective tool to help enterprises realize digital transformation, the promotion and application of electronic invoice is imperative. According to the data of iiMedia Research, the number of e-invoices issued nationwide in 2018 was 3.27 billion, an increase of 257.1% compared with 2017, and it is expected to be close to 50 billion in 2021. More than 60% of the netizens interviewed have some knowledge of electronic invoice. Although the utilization rate is less than 30%, the overall satisfaction is high. In terms of use scenarios, e-commerce platform is the most important online scenario, while restaurant is the most commonly used offline scenario. iiMedia consulting analysts believe that under the support of policy promotion, technology development and capital, e-invoice will accelerate penetration, and players with high technical strength and service ability are expected to take the lead in development, and the Matthew effect of the industry is gradually formed.
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