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艾媒咨询|2020-2021年中国跨境贸易CRM发展白皮书
中国CRM市场2019年的市场规模达到35亿元,同比增长16.7%,正处于市场扩充的阶段。首先是政策的推动和大环境的引领,促使跨境贸易发展前景进一步明朗。同时,在疫情黑天鹅的影响下,中国跨境贸易行业或将面临洗牌期,企业对于数字化系统的需求将会进一步被激发。随着中国跨境贸易市场规模的不断扩大,跨境贸易作为CRM系统中的一个重要应用渠道也将不断发展进步。由于中国跨境贸易行业对于数字化管理的需求不断增强,资本市场对于跨境贸易CRM行业的关注度持续升温。随着互联网资本的进入,背靠资本巨头的资源,CRM系统逐渐与外贸行业中其他各个环节实现打通。产业链的完善使得外贸行业数据有效联通,客户能够在获客后快速将数据对接至CRM系统中,并实现生产、物流、支付、报关退税等环节的一站式完成。在此基础上,未来人工智能技术的加入将赋予CRM系统更多的可能性。通过机器自身的学习,用户企业的各自需求将以更加精准化的方式得到满足。
China's CRM market reached 3.5 billion yuan in 2019, an increase of 16.7% year-on-year, and it is in the stage of market expansion. The first is the promotion of policies and the guidance of the general environment, which has further clarified the development prospects of cross-border trade. At the same time, under the influence of the black swan of the epidemic, China's cross-border trade industry may face a reshuffle period, and enterprises' demand for digital systems will be further stimulated. As the scale of China's cross-border trade market continues to expand, cross-border trade as an important application channel in the CRM system will also continue to develop and progress. As the demand for digital management in China's cross-border trade industry continues to increase, the capital market continues to pay more attention to the cross-border trade CRM industry. With the entry of Internet capital and relying on the resources of capital giants, the CRM system has gradually achieved connections with other links in the foreign trade industry. The improvement of the industrial chain enables the effective connection of data in the foreign trade industry, and customers can quickly connect the data to the CRM system after acquiring customers, and achieve one-stop completion of production, logistics, payment, customs declaration and tax rebate. On this basis, the addition of artificial intelligence technology in the future will give the CRM system more possibilities. Through the learning of the machine itself, the respective needs of user companies will be met in a more precise way. -
艾媒咨询|2020年中国营销SaaS行业发展专题研究报告
本报告研究涉及企业/品牌/案例:Adobe、询盘云、赛诺贝斯。
iiMedia Research(艾媒咨询)数据显示,2020年中国SaaS行业市场规模预计达到253.4亿元,其中CRM市场发展迅速,2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支,其发展潜力不容小觑。而目前广告投放渠道中,数字广告,特别是移动广告渠道重要性愈加突出,即使在海外市场,也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务,同时发挥数据中台作用,为业务应用场景落地提供统一的数据输出与数据分析能力支持。
As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios. -
艾媒咨询|2020H1中国企业服务SaaS行业发展研究报告
本报告研究涉及企业/品牌/案例:用友,有赞,微动天下,阿里云。
随着中国企业对SaaS服务需求不断扩大,中国市场涌现一批新兴的SaaS 企业。在疫情的催化下,进一步加速SaaS业务在垂直领域的发展。iiMedia Research(艾媒咨询)数据显示,2019年中国业务垂直型SaaS市场规模持续增长,CRM和ERP SaaS市场规模分别达到36.9亿元、30.2亿元,位居行业前列。艾媒咨询分析师认为,随着移动互联网的发展和企业主体的扩张,行业垂直型和云端商业模式SaaS企业发展加快,短视频、直播电商及小程序等新兴渠道的兴起也为企业服务SaaS行业带来新的发展机遇。
As Chinese companies' demand for SaaS services continues to expand, a number of emerging SaaS companies have emerged in the Chinese market. Catalyzed by the epidemic, further accelerate the development of SaaS business in vertical fields. As the data of iiMedia Research showed, the scale of China's business vertical SaaS market continued to grow in 2019, with the CRM and ERP SaaS market reaching 3.69 billion yuan and 3.02 billion yuan respectively, ranking the top in the industry. iiMedia Consulting analysts believe that with the development of the mobile Internet and the expansion of business entities, the development of industry vertical and cloud business models SaaS companies has accelerated, and the emergence of emerging channels such as short videos, live broadcast e-commerce, and small programs also serve SaaS companies. The industry brings new development opportunities.
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