艾媒咨询 | 2026年中国AI智能营销白皮书

中国AI智能营销正在从降本增效的工具，演进为重塑商业模式和增长逻辑的核心引擎。它不再局限于替代人工完成重复性营销工作，而是深度渗透到品牌战略制定、用户关系管理、价值创造的每一个环节，推动营销从“被动响应需求”向“主动挖掘需求、创造需求”转变。以往依赖流量红利和经验判断的营销模式，正被AI驱动的精准化、个性化、场景化模式所替代，品牌得以打破传统增长瓶颈，构建以用户为核心的全生命周期运营体系。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国AI智能营销白皮书》数据显示，53.0%的用户会使用搜索引擎开展购物搜索，主要用于查询商品价格与优惠信息、查看用户评价与专业测评、寻找官方或授权购买链接以及了解产品信息等。同时，近四成的用户已将AI大模型工具作为信息检索的重要选择。当前AI技术已贯穿营销全生命周期，从前瞻用户洞察与策略制定，到中端内容创作与多渠道分发投放，再到后端用户精细化运营与长效价值挖掘，构建起完整的智能营销闭环。艾媒咨询分析师认为，中国AI智能营销具备广阔发展空间，未来行业将持续从浅层工具应用，向全流程智能决策层面进阶。伴随技术迭代成熟与行业合规体系不断完善，AI将更深度地融入营销全链路，推动行业向更高效、更精准、更具创新性的方向发展。(《艾媒咨询|2026年中国AI智能营销白皮书》完整高清PDF版共48页，可点击

艾媒咨询 | 2026年OpenClaw现象分析及智能体行业发展趋势研究报告

当前OpenClaw凭借AI自动化执行能力快速出圈，成为现象级开源智能体项目，用户与社区热度持续高涨，在办公自动化、效率提升等场景得到广泛验证。但项目仍处于从个人尝鲜向规模化落地过渡的阶段，工具稳定性、功能可信度、操作门槛及隐私安全等问题突出，叠加监管体系尚未完全适配，制约了其商业化与企业级普及。整体来看，OpenClaw已打开AI智能体落地的全新方向，但唯有补齐安全、合规、稳定三大短板，才能真正从“网红产品”走向成熟生产力工具。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年OpenClaw现象分析及智能体行业发展趋势研究报告》数据显示，超七成用户已对OpenClaw形成基础认知，相关话题热度持续攀升，已形成全民热议、全网刷屏的现象级传播态势。超过五成的用户通过短视频接触到OpenClaw，反映出当前技术传播呈现去精英化、大众化趋势，短视频成为核心传播阵地。
同时，用户对OpenClaw的效率价值与场景需求明确，“提升工作效率”（35.2%）成为最主要动力。OpenClaw的爆火强力推动AI智能体商业化、普惠化与生态化，成为行业从“生成式”迈向“执行式”的关键转折点。2025年全球AI智能体整体市场规模飙升至372亿美元，2030年市场规模有望突破3000亿美元。艾媒咨询分析师认为，OpenClaw凭借大众化传播与强效率价值快速破圈，不仅验证了代理式AI的市场潜力，也推动行业进入规模化落地前夜。未来，只有在技术能力、生态建设与风险治理上同步突破，才能真正释放AI智能体的生产力价值，引领全球AI产业从交互创新向自主执行深度演进。
Currently, OpenClaw has rapidly gained mainstream traction through its AI-powered automation capabilities, becoming a phenomenal open-source agent project with sustained high user and community engagement, widely validated in office automation and productivity enhancement scenarios. However, the project remains in a transitional phase from individual experimentation to large-scale deployment, with prominent challenges including tool stability, functional reliability, operational barriers, and privacy security concerns—compounded by incomplete regulatory adaptation—constraining its commercialization and enterprise adoption. Overall, OpenClaw has opened a new direction for AI agent deployment, but only by addressing the three critical gaps of security, compliance, and stability can it truly evolve from a "viral product" to a mature productivity tool.According to the latest "Research report on openclaw phenomenon analysis and AI agent industry development trends in 2026" report released by iiMedia Research, a global third-party data mining and analysis institution for new economy industries, over 70% of users have formed basic awareness of OpenClaw, with related topics continuously trending, creating a phenomenal communication pattern characterized by nationwide discussion and viral social media presence. More than half of users were exposed to OpenClaw through short videos, reflecting the current trend of technology dissemination toward de-elitization and mass popularization, with short video platforms becoming the core communication channel.
Meanwhile, users demonstrate clear recognition of OpenClaw's efficiency value and scenario needs, with "improving work efficiency" (35.2%) cited as the primary motivation. OpenClaw's explosive popularity has strongly propelled the commercialization, democratization, and ecosystem development of AI agents, marking a critical turning point for the industry from "generative" to "executive" AI. The global AI agent market surged to $37.2 billion in 2025, with projections to exceed $300 billion by 2030.iiMedia Research analysts believe that OpenClaw's rapid mainstream breakthrough, driven by mass-market communication and strong efficiency value, not only validates the market potential of agentic AI but also pushes the industry to the eve of large-scale deployment. Moving forward, only synchronized breakthroughs in technical capabilities, ecosystem construction, and risk governance can truly unlock the productivity value of AI agents, leading the global AI industry from interactive innovation toward deep evolution of autonomous execution.

艾媒咨询 | 2026年中国OpenClaw概念产业市场状况及标杆企业经营数据分析报告

2026年，开源理念重塑行业认知，SaaS模式驱动产业高质量增长，中国OpenClaw概念产业依托开源生态崛起与算力基建政策红利实现快速扩张，开源硬件生态逐步形成产业链闭环，产业发展活力持续释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2026年中国OpenClaw概念产业现状及标杆企业经营数据分析报告》数据显示，头部企业凭借服务器、云计算、ICT基础设施等核心业务占据市场重要地位，行业呈现强者恒强的分化态势。在各指标前十企业中，头部三巨头占据七成营收，龙头企业独享57.31%利润，研发强度与技术壁垒成为盈利核心驱动力；资本市场层面，算力芯片与信创标的获机构重仓，高估值标的依赖成长预期兑现，低商誉与低负债企业展现出更强的财务稳健性，抗风险能力突出。
艾媒咨询分析师认为，当前OpenClaw概念产业正处于高速扩张的关键阶段，开源生态与算力基建红利持续释放，AIoT、智能汽车、云计算等领域需求旺盛。但技术壁垒、盈利质量及合规治理将成为决定行业长期格局的核心变量，企业需聚焦核心技术研发与突破，持续强化产业核心竞争力。
In 2026, the concept of open source has profoundly reshaped industry perceptions, and the SaaS model is driving high-quality industrial growth. Driven by the rise of the open-source ecosystem and policy dividends related to computing power infrastructure, China's OpenClaw concept industry has achieved rapid expansion. The open-source hardware ecosystem has gradually formed a closed industrial chain, releasing sustained vitality for industrial development. According to the 2026 China OpenClaw Concept Industry Status and Benchmark Enterprise Operation Data Analysis Report recently released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy, leading enterprises occupy a pivotal position in the market by virtue of their core businesses such as servers, cloud computing, and ICT infrastructure, presenting a prominent trend of "the strong get stronger" within the industry. Among the top ten enterprises in various indicators, the top three giants account for 70% of the revenue, while leading enterprises alone enjoy 57.31% of the profits. R&D intensity and technical barriers have become the core driving forces for profitability. At the capital market level, computing power chips and Xinchuang-related targets have received heavy institutional investment; high-valuation targets are highly dependent on the realization of growth expectations, while enterprises with low goodwill and low debt ratios demonstrate stronger financial robustness and prominent risk resistance capabilities.
Analysts at iiMedia Research believe that the OpenClaw concept industry is currently in a critical stage of rapid expansion. Dividends from the open-source ecosystem and computing power infrastructure continue to be released, and demand in fields such as AIoT, smart cars, and cloud computing is robust. However, technical barriers, profit quality, and compliance governance will become core variables determining the long-term industry pattern. Enterprises need to focus on R&D and breakthroughs in core technologies to continuously strengthen their core industrial competitiveness.

艾媒咨询 | 2025年中国AIGC产业市场状况及标杆企业经营数据分析报告

2025年中国AIGC（人工智能生成内容）市场在政策支持、技术创新和市场需求的多重推动下，实现了显著增长。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国AIGC产业市场状况及标杆企业经营数据分析报告》数据显示，2025年中国AIGC产业规模突破8000亿元，年复合增长率达62%，显著高于全球平均增速。产业市值TOP10企业平均季度市值超750亿元，其中同花顺和浪潮信息稳居前列；财务健康度方面，负债率最低的十家企业平均资产负债率低于15%，而商誉规模后十名企业多为轻资产型AI原生公司，资产结构更灵活，运营效率较高。
艾媒咨询分析师认为，2025年中国AIGC产业正经历快速发展期，头部企业已建立稳固的市场地位，并在技术研发和市场拓展方面保持领先。不过，行业内企业的利润增速存在较大差异，显示出商业化成熟度不一，同时行业在估值逻辑、资产结构及盈利模式上也呈现出高度分化的特征。未来，随着大模型成本下降与行业标准建立，AIGC技术将加速向制造业、教育、医疗等实体经济渗透，推动产业进入规范发展与创新突破并行的新阶段。
In 2025, China's AIGC (Artificial Intelligence Generated Content) market achieved remarkable growth driven by the combined forces of policy support, technological innovation, and market demand. Data from the latest report 2025 China AIGC Industry Market Status and Benchmark Enterprises Operation Data Analysis Report, released by iiMedia Research, a world-leading third-party data mining and analysis institution in the new economy industry, shows that the scale of China's AIGC industry exceeded 800 billion yuan in 2025, with a compound annual growth rate (CAGR) of 62%, significantly outpacing the global average growth rate. In terms of capital market performance, the average quarterly market value of the top 10 enterprises in the industry by market value exceeded 75 billion yuan, among which iFinD and Inspur Information maintained a leading position; in terms of financial health, the average asset-liability ratio of the top 10 enterprises with the lowest liability ratio is less than 15%, while the bottom 10 enterprises in terms of goodwill scale are mostly light-asset AI-native companies, with more flexible asset structures and higher operational efficiency.
Analysts from iiMedia Research believe that China's AIGC industry is experiencing a period of rapid development in 2025, where leading enterprises have established a solid market position and maintained their leading edge in technological research and development as well as market expansion. However, there are significant differences in profit growth rates among enterprises in the industry, indicating inconsistent commercial maturity. At the same time, the industry also presents highly differentiated characteristics in terms of valuation logic, asset structure, and profit model. In the future, with the decline in large model costs and the establishment of industry standards, AIGC technology will accelerate its penetration into the real economy such as manufacturing, education, and medical care, driving the industry into a new stage of simultaneous regulated development and innovative breakthroughs.

艾媒咨询 | 2025年中国人工智能产业市场状况及标杆企业经营数据分析报告

2025年中国人工智能产业整体景气度持续走高，板块指数涨幅显著，产业总市值稳步扩张，截至年末已突破20万亿元大关，资本市场分化格局日益鲜明。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国人工智能产业市场状况及标杆企业经营数据分析报告》数据显示，资本市场呈现出鲜明的分层分化格局。市值、营收、利润、资金流入等核心指标表现差异显著，头部企业与中小尾部企业的差距持续拉大。2025年前三季度，研发投入占比TOP10企业平均达到78.23%，显示出人工智能行业的高成长性和创新驱动特点；毛利率方面，技术领先企业稳定在80%-92%之间。艾媒咨询分析师认为，人工智能产业已进入“硬科技+重投入”驱动的新阶段，高研发投入的行业特征背后，是全产业对核心技术突破、自主可控能力提升的共识，也是行业持续保持高成长性的核心支撑。未来，行业资源将加速向具备真实技术落地能力、可持续商业模式和全球化竞争力的头部企业集中，高质量发展成为主旋律。
In 2025, the overall prosperity of China’s artificial intelligence (AI) industry continued to rise, with significant gains in the sector index and steady expansion of the total industrial market value, which exceeded the 20 trillion yuan mark by the end of the year. The stratified and differentiated pattern of the capital market became increasingly distinct. Data from the latest report , titled "2025 China Artificial Intelligence Industry Market Status and Benchmark Enterprise Operating Data Analysis Report", released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, shows that the capital market presented a distinct stratified and differentiated pattern. There were significant differences in the performance of core indicators such as market value, operating revenue, profit, and capital inflow, and the gap between leading enterprises and small, medium, and tail-end enterprises continued to widen. In the first three quarters of 2025, the average R&D investment ratio of the top 10 enterprises in terms of R&D investment accounted for 78.23%, reflecting the high growth and innovation-driven characteristics of the AI industry; in terms of gross profit margin, technologically leading enterprises maintained a stable range of 80% to 92%. In the view of iiMedia Research analysts, the artificial intelligence industry has entered a new stage driven by "hard technology + heavy investment". Behind the industry characteristic of high R&D investment is the consensus of the entire industry on breakthroughs in core technologies and improvement in independent controllability, which is also the core support for the industry to maintain sustained high growth. In the future, industry resources will accelerate their concentration on leading enterprises with real technological implementation capabilities, sustainable business models, and global competitiveness, and high-quality development will become the main theme.

艾媒咨询 | 2025年中国GEO产业发展状况及重点企业大数据监测报告

近年来，生成式引擎优化（GEO）作为AI时代数字营销核心基础设施的战略定位日益明确，全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国GEO概念板块上市公司经营数据分析报告》显示，2025年中国AI大模型市场规模达495.39亿元，同比大幅增长68.40%，实现跨越式发展，而在AI大模型产业高速发展的带动下，GEO概念板块的行业格局也呈现出鲜明特征，2025年前三季度该板块营收前三的企业合计占据行业营收64.70%，行业营收集中度处于较高水平。艾媒咨询分析师据此指出，当前GEO市场格局已趋于稳固，头部企业的竞争优势正持续扩大。从板块内企业的发展特征来看，相关企业普遍布局广告、数字营销、内容制作等多个领域，既展现出较强的业务多元性，也形成了健康的营收结构；同时，企业营收规模与其发展阶段高度关联，头部企业多处于发展成熟期，具备显著的市场竞争力，这也进一步夯实了GEO作为AI时代数字营销核心基础设施的行业定位。
　　To clarify the strategic positioning of the Generative Engine Optimization (GEO) as the core infrastructure of digital marketing in the AI era, the latest report titled "Analysis Report on the Operating Data of Chinese GEO Concept-Related Listed Companies in 2025" released by iiMedia Research (a leading third-party data mining and analysis institution in the new economy industry) shows that the market size of AI large models in China will reach 49.539 billion yuan in 2025, with a significant year-on-year growth of 68.40%, achieving a leapfrog development. Driven by the rapid development of the AI large model industry, the industry landscape of the GEO concept sector also presents distinct characteristics. In the first three quarters of 2025, the combined revenue of the top three enterprises in this sector accounted for 64.70% of the industry revenue, and the industry revenue concentration was at a relatively high level. Analysts from iiMedia Research pointed out that the current GEO market landscape has become stable, and the competitive advantages of leading enterprises are continuously expanding. From the development characteristics of enterprises within this sector, related enterprises generally focus on advertising, digital marketing, content production, and other fields, which not only demonstrate strong business diversity but also form a healthy revenue structure. At the same time, the revenue scale of enterprises is highly correlated with their development stage. Headline enterprises are mostly in the mature development stage and possess significant market competitiveness, which further solidifies the industry positioning of GEO as the core infrastructure of digital marketing in the AI era.

艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

艾媒咨询 | 2025年中国智能眼镜行业发展状况与消费行为调查数据

随着AI、AR等技术的不断成熟，智能眼镜在功能和应用场景上不断拓展，从最初的视力矫正工具逐渐演变为集时尚、健康、科技于一体的智能穿戴设备。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能眼镜行业发展状况与消费行为调查数据》显示，2024年中国人工智能市场规模达到7470亿元，预计2025年将达到10457亿元。与此同时，2024年中国智能眼镜市场销量为46.9亿元，预计2029年将达到1191.1亿元。随着AI交互优化、AR技术成熟及健康监测功能普及，智能眼镜正从辅助工具演进为个人智能终端。中国智能眼镜市场在未来几年内有望继续保持高速增长，并成为全球智能穿戴设备市场的重要组成部分。
中国消费者在购买智能眼镜时，最关注的因素是续航能力，占比61.25%。其次是舒适度（56.00%）和适配性（48.00%）。此外，在使用场景方面，日常出行场景的占比为53.75%，位居第一。娱乐场景（18.50%）和工作场景（15.25%）分别位列第二和第三。整体来看，智能眼镜消费呈现“长续航为刚需、舒适度为支撑”的鲜明特征，使用场景则高度聚焦于日常出行。未来企业应优先攻坚电池技术与佩戴体验，并持续深耕通勤导航等高频功能，以强化用户粘性与市场竞争力。
艾媒咨询分析师认为，未来中国智能眼镜行业将呈现技术驱动与场景深化双轨发展趋势。在技术层面，AI交互与AR显示持续升级，推动设备从辅助工具向智能终端演进，而续航与佩戴舒适度仍是需持续攻坚的核心痛点。在场景层面，以日常通勤为核心，导航、通讯等高频功能将深化应用，健康监测、运动互联等垂直领域潜力显著。随着产业链成熟与成本优化，智能眼镜将逐步从极客群体向大众市场渗透，有望成为下一代个人移动计算平台的重要入口。
With the continuous maturation of technologies such as AI and AR, smart glasses have been expanding in both functionality and application scenarios, evolving from initial vision correction tools into smart wearable devices that integrate fashion, health, and technology. According to the latest "2025 China Smart Glasses Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis agency for the new economy industry, the scale of China's artificial intelligence market reached 747 billion yuan in 2024 and is expected to reach 1,045.7 billion yuan in 2025. Meanwhile, the sales volume of China's smart glasses market was 4.69 billion yuan in 2024 and is projected to reach 119.11 billion yuan in 2029. As AI interaction optimization, AR technology maturity, and health monitoring functions become more widespread, smart glasses are evolving from auxiliary tools to personal smart terminals. The Chinese smart glasses market is expected to maintain a high growth rate in the coming years and become an important part of the global smart wearable device market.
When purchasing smart glasses, Chinese consumers are most concerned about battery life, accounting for 61.25%. Comfort (56.00%) and compatibility (48.00%) follow. In terms of usage scenarios, daily travel scenarios account for 53.75%, ranking first. Entertainment scenarios (18.50%) and work scenarios (15.25%) rank second and third, respectively. Overall, smart glasses consumption shows a distinct feature of "long battery life as a necessity and comfort as a support", with usage scenarios highly focused on daily travel. In the future, enterprises should prioritize the development of battery technology and wearing experience, and continuously deepen the application of high-frequency functions such as commuting navigation to enhance user stickiness and market competitiveness.
Analysts from iiMedia Research believe that the future of China's smart glasses industry will present a dual-track development trend driven by technology and scenario deepening. On the technological front, AI interaction and AR display will continue to upgrade, promoting the evolution of devices from auxiliary tools to smart terminals. Battery life and wearing comfort remain core pain points that need to be continuously addressed. On the scenario front, with daily commuting as the core, navigation and communication functions will be further applied, and vertical fields such as health monitoring and sports connectivity have significant potential. As the industrial chain matures and costs are optimized, smart glasses will gradually penetrate from the geek community to the mass market and are expected to become an important entry point for the next-generation personal mobile computing platform.

艾媒咨询 | 2025-2026年中国智能客服行业研究及消费者洞察报告

随着人工智能技术的不断进步，中国智能客服市场近年来发展迅速，其服务边界持续拓展，市场规模不断扩大，智能客服系统在提升用户服务效率和服务质量方面表现出巨大潜力。iiMedia Research（艾媒咨询）数据显示，2024年中国智能客服市场规模达482亿元（涵盖智能客服行业涉及的硬件、软件、服务等所有细分市场），预计到2027年，这一数字将增长至907亿元。调研结果显示，仍有三成用户对智能客服的使用体验不满意，当前市场中的智能客服语音识别不准确现象较为突出，84.2%的用户曾遇见语音识别不准确情况，未来中国智能客服需要更加注重用户数据的分析和利用，以提升用户体验和服务质量。同时，注重智能客服的迭代优化，进一步智能化、拟人化，推动行业技术进步，增加用户粘性，推动行业高质量发展。
With the continuous advancement of artificial intelligence technology, the intelligent customer service market in China has developed rapidly in recent years. Its service boundaries have been continuously expanding, and the market size has been constantly increasing. The intelligent customer service system has shown great potential in improving the efficiency and quality of user services. iiMedia Research data s shows that in 2024 China's intelligent customer service market scale up to 48.2 billion yuan (including smart customer service industry involving hardware, software, services, all segments), predicts 2027, the number will increase to 90.7 billion yuan. The results of the questionnaire survey show that still 30% of users are dissatisfied with the usage experience of intelligent customer service. Currently, the phenomenon of inaccurate voice recognition in intelligent customer service in the market is quite prominent. 84.2% of users have encountered inaccurate voice recognition situations. In the future, intelligent customer service in China needs to pay more attention to the analysis and utilization of user data to improve user experience and service quality. At the same time, emphasis should be placed on the iterative optimization of intelligent customer service, further enhancing its intelligence and personification, promoting technological progress in the industry, increasing user stickiness, and driving high-quality development of the industry.

鄂尔多斯市人工智能产业研究及竞争优势分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《鄂尔多斯市人工智能产业研究及竞争优势分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。