【预售】2025-2027年中国智能眼镜市场发展趋势研究报告

iiMedia Research（艾媒咨询）监测数据显示，2024年全球智能眼镜销售量为298.3万副，预计2029年全球销量有望达13396.7万副，将成为AI赋能移动终端产品的新一轮科技创新潮。AI大模型技术的突破加速端侧部署，推动产品向轻量化、多模态交互演进，华为、小米、Meta等科技巨头与Rokid、雷鸟等创新企业竞逐赛道，产业链各环节（芯片、光学、ODM）持续受益，A股相关概念股近期集体走强，资本关注度显著提升。
《2025-2027年中国智能眼镜市场发展趋势研究报告》旨在推动AI技术终端落地与人机交互革新，探索硬件创新，拓展医疗、工业、教育等场景应用，构建场景与生态的协同路径。促进产业链的协同发展，培育经济增长新引擎，同时也将为经济社会的发展带来新的机遇和变革。
iiMedia Research monitoring data show that the global sales of smart glasses in 2024 is 2.983 million pairs, and global sales are expected to reach 133.967 million pairs in 2029, which will become a new wave of technological innovation in AI-enabled mobile terminal products. The breakthrough of AI large model technology accelerates the end-side deployment, promotes the evolution of products to lightweight and multi-mode interaction, Huawei, Xiaomi, Meta and other technology giants compete with innovative enterprises such as Rokid and Thunderbird, all links of the industrial chain (chip, optical, ODM) continue to benefit, A-share related concept stocks have recently been collectively strong, and capital attention has increased significantly.
"Research report on the development trend of China's smart glasses market from 2025 to 2027" (tentative name) aims to promote the application of AI technology in terminals and the innovation of human-computer interaction, explore hardware innovation, expand application scenarios in healthcare, industry, education, etc., and build a collaborative path between scenarios and ecosystems. It will also facilitate the coordinated development of the industrial chain, cultivate new engines for economic growth, and bring new opportunities and changes to the development of society and the economy.

艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告

随着电子产品在生活中的普及，消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示，近视眼镜以60.30%的占比位居第一，显示出近视人群对眼镜的高需求。中国消费者对暴龙（34.89%）品牌认知度最高，其次是海伦凯勒（29.66%）和雷朋（28.17%）。
艾媒咨询分析师认为，眼镜市场呈现多元化趋势，包括品种、材质、功能以及销售渠道的多元化，同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses.

博士眼镜：2021年第三季度报告

艾媒咨询 | 2025年中国智能手表市场发展状况与消费行为调查数据

近年来，在技术迭代与健康需求增长的驱动下，中国智能手表市场发展迅猛。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia  Research（艾媒咨询）最新发布的《2025年中国智能手表市场发展状况与消费行为调查数据》数据显示，中国智能手表产量呈现稳中向好的趋势。2023年中国智能手表产量为7030.6万个；到2024年产量进一步增长，达到8095.4万个，反映出智能手表市场有一定的发展活力与增长潜力。在2025年中国消费者购买智能手表原因中，健康监测以45.48%的比例成为消费者购买智能手表的最主要原因，显示出消费者对健康功能的重视；产品设计精美有个性和记录运动情况分别以44.71%和43.44%的比例紧随其后，反映出消费者对智能手表外观和运动功能的看重。在2025年中国消费者购买智能手表渠道中，官方线上渠道占比最高，达到63.95%，表明消费者更倾向于通过线上官方渠道购买智能手表；其次是官方线下渠道，占比49.68%，说明官方直营和加盟店也是消费者的重要购买渠道。
艾媒咨询分析师认为，中国智能手表市场将在技术创新与场景拓展中迎来新突破：健康监测功能向医疗级精准化演进，微型生物传感器的普及有望实现疾病早期预警，推动与医疗健康体系的数据互通；场景细分领域持续深耕，专业运动手表在跑姿分析、训练计划定制等方面走向专业化，儿童产品则融合K12教育资源向学习陪伴平台升级；随着5G与AIoT技术成熟，智能手表将成为智能家居控制、AR 交互等场景的核心入口，通过万物互联生态构建差异化竞争力。企业需聚焦技术研发与用户需求，在医疗级功能落地、场景化产品矩阵构建及生态协同方面强化优势，以抢占市场先机。
In recent years, driven by technological iteration and the growth in health demands, the smartwatch market in China has developed rapidly. According to the latest "Survey data on the development status and consumer behavior of China's smartwatch market in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the output of smartwatches in China shows a stable and improving trend. In 2023, the production of smartwatches in China was 70.306 million. By 2024, production will further increase to 80.954 million units, reflecting that the smartwatch market has certain development vitality and growth potential. Among the reasons why Chinese consumers purchase smartwatches in 2025, health monitoring accounted for 45.48%, becoming the most important reason for consumers to buy smartwatches, demonstrating consumers' emphasis on health functions. The exquisite and distinctive product design and the recording of sports conditions followed closely with proportions of 44.71% and 43.44% respectively, reflecting consumers' emphasis on the appearance and sports functions of smartwatches. In 2025, among the channels for Chinese consumers to purchase smartwatches, the official online channels accounted for the highest proportion, reaching 63.95%, indicating that consumers are more inclined to purchase smartwatches through official online channels. Secondly, there are official offline channels, accounting for 49.68%, indicating that official direct sales and franchise stores are also important purchasing channels for consumers.
Analysts from iiMedia Research believe that the Chinese smartwatch market will achieve new breakthroughs in technological innovation and scenario expansion: health monitoring functions are evolving towards medical-grade precision, and the popularization of micro-biosensors is expected to enable early disease warnings and promote data intercommunication with the medical and health system. The segmented fields of scenarios continue to be deeply cultivated. Professional sports watches are moving towards specialization in aspects such as running posture analysis and customized training plans, while children's products are integrating K12 educational resources and upgrading to a learning and companionship platform. With the maturation of 5G and AIoT technologies, smartwatches will become the core entry point for scenarios such as smart home control and AR interaction, and build differentiated competitiveness through the Internet of Everything ecosystem. Enterprises need to focus on technological research and development and user demands, strengthen their advantages in the implementation of medical-grade functions, the construction of scenario-based product matrices, and ecological collaboration, in order to seize market opportunities.

艾媒咨询 | 2025年中国智能硬件市场发展状况与用户行为调查数据

随着人工智能技术与物联网技术的深度融合，中国智能硬件市场近年来呈现爆发式增长，产品形态从智能家居、可穿戴设备向工业级、医疗级等领域快速拓展，市场规模持续攀升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能硬件市场发展状况与用户行为调查数据》数据显示，2020年中国人工智能核心产业规模便达到1500亿元，预计2025年产业规模达到4000亿元。其中，2024年中国教育智能硬件市场规模为962亿元，预计2025年中国教育智能硬件市场规模可达1125亿元，说明以人工智能行业为核心的智能硬件市场发展前景广泛。在对智能硬件了解情况调查中，有57.75%的智能硬件用户选择了智能手机，这表明超过半数的智能硬件用户对智能手机了解程度最高。在智能家居购买情况中，44.44%的用户购买了智能电视，说明中国智能硬件用户对智能电视的需求最为旺盛。在可接受的智能可穿戴设备类型中，51.69%的智能硬件用户可以接受智能手表产品，43.07%的智能硬件用户可以接受智能手环类产品。在智能硬件产品（设备）具有的优点上，29.54%的智能硬件用户认为其提升了生活或工作效率。在智能硬件产品（设备）具有的缺点上，22.76%的智能硬件用户认为最突出的问题是价格虚高。艾媒咨询分析师认为，未来中国智能硬件行业需要精细化，各企业需要加强自身核心技术研发，优化智能硬件产品，提高智能硬件用户体验，同时关注政策导向，把握细分市场机遇。
With the deep integration of artificial intelligence technology and Internet of Things technology, China's smart hardware market has witnessed explosive growth in recent years. The product forms have rapidly expanded from smart home and wearable devices to industrial-grade, medical-grade and other fields, and the market size has continued to rise. According to the latest "iiMedia Report | Survey data of China's intelligent hardware market development and user behavior in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the scale of China's core artificial intelligence industry reached 150 billion yuan in 2020. It is estimated that the industrial scale will reach 400 billion yuan in 2025 and the core industrial scale of artificial intelligence in China will reach 1 trillion yuan in 2030. Among them, the market size of educational smart hardware in China was 96.2 billion yuan in 2024, and it is expected to reach 112.5 billion yuan in 2025. The above data and predictions are sufficient to demonstrate that the development prospects of the smart hardware market, with artificial intelligence and the smart hardware industry at its core, are broad. In the survey on the understanding of smart hardware, 57.75% of smart hardware users chose smart phones, which indicates that more than half of smart hardware users have the highest level of understanding of smart phones. In the purchase situation of smart home appliances, 44.44% of users bought smart TVS, indicating that the demand for smart TVS among Chinese smart hardware users is the most vigorous. Among the acceptable types of smart wearable devices, 51.69% of smart hardware users can accept smartwatch products, and 43.07% of smart hardware users can accept smart bracelet products. In terms of the advantages of smart hardware products (devices), 29.54% of smart hardware users believe that they have improved the efficiency of life or work. Among the shortcomings of smart hardware products (devices), 22.76% of smart hardware users believe that the most prominent issue is the inflated price.Analysts from iiMedia Research believe that in the future, China's smart hardware industry needs to be refined. Each enterprise should enhance its core technology research and development, optimize smart hardware products, improve the user experience of smart hardware, and at the same time pay attention to policy guidance and seize the opportunities in niche markets.

艾媒报告|2018中国人工智能产业研究报告——商业应用篇

本报告研究涉及企业/品牌包括:新松、图灵机器人、小i机器人、蚂蚁金服、来也、度秘、中智科创、海康威视、海尔、联想、出门问问、百度、阿里妈妈、京东、阿里巴巴、今日头条、大立科技、中国移动、艾媒咨询集团、海鑫科金、数据堂、数多多、明略数据、阿里云、华为、腾讯云、腾讯、云知声、科大讯飞

目前，中国人工智能行业已经进入产业化阶段。根据中国国务院规划，2020年中国人工智能核心产业规模将达到1500亿元，并且此后十年将继续保持高速发展。2018年行业融资热度也持续走高，iiMedia Research（艾媒咨询）数据显示，2018年中国人工智能领域共融资1311亿元，增长率超过100%，投资者看好人工智能行业的发展前景，资本将助力行业更好发展。

As the data of iiMedia Research showed, in 2018, China has raised 131.1 billion yuan in AI industry, with a growth rate of more than 100%. Investors are optimistic about the development prospect of AI industry, and capital will help the industry develop better.With the further development and landing of artificial intelligence technology, deep learning, data mining, automatic programming and other fields will also be realized in more application scenarios, and the development prospects of artificial intelligence technology industrialization are improving.

艾媒咨询|2020年中国新基建时代人工智能产业发展报告

本报告研究涉及企业/品牌/案例：创新奇智，商汤科技，云天励飞。

在新基建的浪潮下，人工智能加速与大数据、云计算、5G、物联网等新兴技术双向赋能、深度协同，技术商业化进程逐渐加速。数据显示，2019年中国人工智能核心产业规模超过510亿元，预计2030年将超过10000亿元。艾媒咨询分析师认为，2020年国家新基建战略的出台将从政策资源、技术生态、应用场景等多个方面助力人工智能全面产业化，核心产业规模将继续强劲增长。人工智能在横向与纵向皆迅速迭代拓展，人工智能企业将迎来百花齐放的局面。但机遇的来临往往裹挟着挑战，诸如数据安全、隐私保护、过程监管等问题不容忽视。艾媒咨询分析师认为，技术是把双刃剑，需要配套的治理规范体系，才能确保相关产业的持续健康发展。市场对风险关切度的提升将加速驱动相关治理体系出台。

With the development of new infrastructure, artificial intelligence is accelerating two-way empowerment and in-depth collaboration with emerging technologies such as big data, cloud computing, 5G and the Internet of Things. The process of technology commercialization is gradually accelerating. As the data showed, the scale of China's core artificial intelligence industry exceeded 51 billion yuan in 2019 and is expected to exceed 1 trillion yuan in 2030. iiMedia consulting analysts believe that the launch of the new infrastructure strategy in 2020 will facilitate the full industrialization of artificial intelligence from policy resources, technology ecology, application scenarios and other aspects. The scale of core industries will continue to grow strongly. Artificial intelligence rapidly expands in both horizontal and vertica. Artificial intelligence enterprises booms in related fields. But opportunities often come with challenges, such as data security, privacy protection, process supervision and other issues can not be ignored. iiMedia consulting analysts believe that technology is a double-edged sword, which requires a supporting regulatory system to ensure the sustainable and healthy development of related industries. The improvement of the market's risk sensitivity will accelerate the introduction of relevant governance systems.

艾媒研报|2019小米集团运行状况及行业趋势研究报告

本报告研究涉及企业/品牌/案例：小米集团，顺为资本，晨兴资本，IDG资本，启明创投，高通创投，淡马锡，DST Global，厚朴投资，云锋基金，All-Stars ，GIC，百度，海尔，华为，京东，谷歌，科大讯飞，中兴，中国移动，中国电信，中国联通，创维，水晶光电

5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询）数据显示，2019年上半年国内手机市场总体出货量1.86亿部，同比下降5.1%， 4G手机出货量为1.78 亿部，同比下降 4.2%。与此同时，中国5G手机新机型加速上市，新一轮换机潮前奏已经开始，手机行业面临洗牌。AIoT领域，iiMedia Research (艾媒咨询）数据显示，2018年中国AIoT智能硬件市场规模达5000亿元，呈高速增长态势，预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略，虽然小米在5G手机以及AIoT领域已经取得一定成绩，但面对巨头环伺的激烈竞争环境，小米未来的发展道路仍充满挑战，核心技术壁垒有待进一步提升。

The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.

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