全球领先的新经济产业第三方数据挖掘与分析机构
关于“周期”的报告
艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告
随着电子产品在生活中的普及，消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示，近视眼镜以60.30%的占比位居第一，显示出近视人群对眼镜的高需求。中国消费者对暴龙（34.89%）品牌认知度最高，其次是海伦凯勒（29.66%）和雷朋（28.17%）。
艾媒咨询分析师认为，眼镜市场呈现多元化趋势，包括品种、材质、功能以及销售渠道的多元化，同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses.-
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艾媒舆情|2020年罗志祥绯闻事件舆情传播及代言品牌影响监测报告
本报告研究涉及企业/品牌/案例：蒙牛纯甄；《剑与远征》；卡西欧； 纽西之谜geoskincare 等；
其他提及企业/品牌：英树、康之味、飘柔、森马、百事、屈臣氏、乐事、巧乐兹、与狼共舞、海俪恩等
2020年4月23日上午，网红周扬青宣布和罗志祥结束九年恋情长跑。在周扬青近似“调侃”的长信中，有关罗志祥的众多猛料被爆出，“拥有两部手机”“与不同女子有不正当关系”等话题刷爆各大社交平台。在发生负面新闻之后，罗志祥在经济方面损失了巨额收益以外，也直接影响到他的个人声誉，并且他所代言的产品品牌形象和商业价值也受到了不同程度的损害。
On the morning of April 23, 2020, online Red Zhou Yangqing announced that he and Luo Zhixiang would end their nine-year love run. In Zhou Yangqing's long letter about "joking", many stories about Luo Zhixiang were revealed, such as "owning two mobile phones" and "having improper relationship with different women" and so on. After the occurrence of negative news, Luo Zhixiang lost a huge amount of profits in economy, which also directly affected his personal reputation, and the product brand image and commercial value he spoke for also suffered different degrees of damage -
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艾媒报告 |3.15消费者权益调查报告消费金融行业篇
2018年中国居民人均可支配收入达到28228元，同时居民消费构成发生了改变。消费金融产品普及率逐步提升。中国消费金融行业高速发展的同时暗藏着危机，2018年仅21CN聚投诉平台消费者相关有效投诉量就达到了31.5万件，成消费者投诉的重灾区。同时，负面舆情频出，网贷平台暴力催收、网贷平台爆雷等违规事件对于用户使用消费金融行为产生了影响。iiMedia Research(艾媒咨询)数据显示，消费金融因免息、折扣和便捷性俘获较多用户，但58.8%用户认为消费金融平台存在隐瞒使用风险的问题。同时，提升信息安全成为用户主要诉求。面对负面舆情，消费金融相关企业应该建立舆情预警机制，提升口碑。
The per capita disposable income of Chinese residents reached 28228 yuan in 2018, while the composition of residents ' consumption changed. The penetration rate of consumer financial products has gradually increased. China's consumer finance industry rapid development at the same time hidden crisis, 2018 only 21CN gathering complaints platform consumer related effective complaints reached 315,000 pieces, into the disaster area of consumer complaints. At the same time, the negative public opinion is frequent, the network loan platform violent Collection, the network loan platform blasting and other violations have the influence to the user to use the consumer finance behavior. According to iiMedia Research, consumer finance captures more users because of interest-free, discounts and convenience, but 58.8% of users believe there is a problem with consumer financial platforms concealing the risk of use. At the same time, improving information security has become the main demand of users. Facing the negative public opinion, the consumer finance related enterprise should establish the public opinion early warning mechanism, enhances the word of mouth. -
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