艾媒咨询｜2022-2023年中国化妆品行业发展与用户洞察研究报告

国家统计局数据显示，2021年中国限额以上单位化妆品类商品零售额达4026亿元，同比增长18.4%。随着消费结构的升级，我国化妆品市场进一步扩容。2021年以来，中国密集出台政策法规，对儿童化妆品、化妆品功效、化妆品标签、化妆品原料及安全等作出明确规定，并针对不合规行为给出具体整改方案，化妆品行业的监管力度加大，行业发展逐渐规范化。

艾媒咨询|2021年中国化妆品用户调研与发展预判研究报告

本报告研究涉及企业/品牌/案例：上海家化，欧莱雅，完美日记

2021年5月31日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国化妆品用户调研与发展预判研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国化妆品产业进行了全面分析，并分别对护肤品和美妆进行了超过2000名的用户调研，并提出了趋势预判。
On May 31, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Cosmetics User Survey and Development Pre-judgment Research Report." Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of the Chinese cosmetics industry, and conducted a survey of more than 2,000 users of skincare and beauty products. Propose trend prediction.

艾媒咨询|2020年3-4月中国母婴行业运行状况及企业商情动态双月度报告

本报告研究涉及企业/品牌/案例：戴维医疗、仟源医疗、贝贝网、宝宝树。

2020年疫情期间，在线上的母婴产品购物占比10.1%，其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为，在直播电商等购物模式的发展下，各大母婴门店在有节奏地部署线上转型，但从目前的消费习惯来看，线下渠道依旧是母婴产品消费的主要战场。

During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield.

艾媒报告 |2019全球及中国个人洗护用品品类分析及电商市场研究报告

本报告研究涉及企业/品牌/案例：Amazon，eBay，walmart，OTTO，速卖通，天猫，淘宝，京东，Flipkart，snapdeal，Rakuten，Lazada，kakaku，Shopee，mymall，joom，资生堂，欧莱雅，宝洁，联合利华，霸王、章华，舒肤佳，玉兰油，Amway 安利，LUX 力士，蔻露薇

个人洗护电商市场在全球保持稳定发展。2019全球个人洗护电商市场销售额已达1182.6亿美元，预计至2023年这一规模达到1816.0亿美元。特别是中国方面，iiMedia Research（艾媒咨询）数据显示， 2018年中国个人洗护电商市场规模达到1881.9亿元人民币，增幅同比增长14.5%，其中，面部护理、身体清洁和口腔护理三类的贡献比例达到81.5%。艾媒咨询分析师认为，由于海淘、跨境电商和电商渠道的崛起，以及个人卫生支出增长、全民洗护卫生意识增强，共同推动中国个人洗护发展。企业方面，如拉芳、百雀羚等积极开拓电商渠道，联合天猫双十一、京东618等节日造势。产品方面，如牙齿美白、护发防脱洗发水等功能性洗护用品的销量增加，洗护用品的包装、气味等也都成为用户选择的主要依据。用户方面，男性个人洗护细分受到更多关注，00后、05后等开始成为个人洗护用品的新群体。

The personal care e-commerce market has maintained steady growth throughout the world. The global consumer care market in 2019 has reached US$118.26 billion, which is expected to reach US$181.60 billion by 2023. In particular, in China, iiMedia Research (Ai Media Consulting) data shows that in 2018, China's personal care and e-commerce market reached 188.19 billion yuan, an increase of 14.5%, including facial care, body cleansing and oral care. The contribution ratio reached 81.5%. Ai Media Consulting analysts believe that due to the rise of Haitao, cross-border e-commerce and e-commerce channels, as well as the growth of personal health expenditures and awareness of national health care, we will jointly promote the development of personal care in China. In terms of enterprises, such as Lafang and Baique Ling, they are actively exploring e-commerce channels, and jointly launching festivals such as Tmall Double Eleven and Jingdong 618. In terms of products, sales of functional toiletries such as tooth whitening, hair care and anti-hair shampoo have increased, and the packaging and smell of toiletries have become the main basis for users' choice. On the user side, the male personal care subdivision has received more attention, and after 00, 05, etc., it has become a new group of personal care products.

艾媒报告| 2019中国化妆品电商行业监测分析及消费者行为全面调查报告

相关企业：欧莱雅、Cosmax、娇兰、强生、丝芙兰、雅诗兰黛、如涵、千色店、丽人丽妆、诺米家居、美图公司、玉兰油、自然堂、百雀羚、一叶子、SK-Ⅱ、韩束、兰芝、佰草集、美迪惠尔、肌肤之钥、兰蔻、科颜氏、海蓝之谜、丸美、欧珀莱、迪奥、MAC、YSL、TOM FORD、香奈儿、纪梵希、美宝莲、阿玛尼、古驰、宝格丽、博柏利、祖玛珑、联合利华、资生堂、上海家化、珀莱雅、伽蓝集团、抹茶美妆、唯品会、小红书、豌豆公主

利好政策和市场需求驱动下，全球化妆品行业高速发展，中国成为全球第二大化妆品消费国。iiMedia Research（艾媒咨询）分析认为，目前中国化妆品行业有四大趋势：（1）“他经济”时代的到来，男士化妆品成为新兴蓝海市场；（2）社交电商的兴起将进一步带动化妆品消费的增长，61.0%的消费者表明社交媒体平台成为他们“种草”化妆品的重要阵地，其中95/00后受到“种草”的概率为76.6%；（3）跨境电商的发展成为化妆品消费的增长动力，在海淘购买商品品类调查中，洗护用品和美容彩妆分别占比50.6%、45.3%，持续受到用户欢迎，小红书、豌豆公主等跨境电商为化妆品消费提供动力支持；（4）高端化妆品市场发展前景良好，iiMedia Ranking（艾媒金榜）数据显示，雅诗兰黛是最受消费者青睐的面膜品牌和眼霜品牌，迪奥则是口红和女士香水品牌中最受消费者欢迎的。

Driven by favorable policies and market demand, the global cosmetics industry is developing at a high speed, and China has become the second largest consumer of cosmetics in the world. iiMedia Research analysis believes that China's cosmetics industry has four major trends: (1) the arrival of the “He Economy“ era, men's cosmetics become the emerging blue ocean market; (2) the rise of social e-commerce will further drive the growth of cosmetics consumption, 61.0% of consumers indicates that the social media platform has become an important position for their “grass” cosmetics, and the probability of being “grassed” after 95/00 is 76.6%; (3) the development of cross-border e-commerce has become the growth engine of cosmetics consumption. In the survey of the consumption of goods purchased by cross-border online shopping, toiletries and beauty cosmetics accounted for 50.6% and 45.3% respectively, which continued to be welcomed by users. Cross-border e-commerce companies such as Xiaohongshu and Wandougongzhu provided support for cosmetics consumption. (4) The high-end cosmetics market has good development prospects. iiMedia Ranking data shows that Estee Lauder is the most popular mask brand and eye cream brand, and Dior is the most popular among lipstick and women's perfume brands.