iiMedia Report |2018-2019 China Mobile Search Engine Market Research Report
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As the data of iiMedia Research showed, 59.6% of the interviewed users prefer using built-in browser. Page advertisement and information security are major pain points in the development of the industry. Nearly 50% of the users hope platform could optimize these two aspects.
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报告目录
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报告目录
一、Overview of China Mobile Search Industry from 2018 to 2019
1. Classification of Mobile Search
2. Basic Workflow of Mobile Search
3. Characteristics of Mobile Search
4. 2018 China Mobile Search Engine Market Dynamics
5. 2018 China Mobile Search Engine Market Dynamics
6. User Scale of China Mobile Search Engine in 2018
7. Strategic Development Trend of Mainstream China Mobile Search Platform
8. Share of Chinese Mobile Search Engine Users’ Preferred Brands in 2018Q4
二、Behavior Analysis of China Mobile Search Users from 2018 to 2019
1.Survey on the Preference to the Search Entries for China Mobile Search Users in 2018
2.Survey on the Accuracy Evaluation of Associative Terms by China Mobile Search Users
3.Survey on the Purpose of Mobile Search Platforms Used by China Mobile Users in 2018
4.Survey on the Cross-Software Search Demand for China Mobile Search Users in 2018
5.Survey on the Expected Usage Optimization for China Mobile Search Users in 2018
三、Case Study of China Mobile Search Industry from 2018 to 2019
1. Baidu Upgrades Algorithms, Strengthens Platform Supervisions, and Improves User Experience
2. Baidu Launched Smart Mini Program
3. User Attribute Analysis of Baidu APP
4. Sogou Search Deeply Cultivate on Medical Search and Help Improve the Whole Nation Health
5.Sogou Launched “AI Legal Consultation” to Lower the Threshold of Professional Services
6.User Attribute Analysis of Sogou Search APP
7.360 Search Developed "Tuke" and Create Quality Content Ecology through Its Three Core Functions
8.User Attribute Analysis of 360 Mobile Browser APP
四、The Tendency of China Mobile Search Engine Industry
图表目录
图1-1 Scale of Users and Growth Rate of China Mobile Search Engine Users from 2017 to 2018
图1-2 Comparison of the User Scale and Growth Rate between China Mobile Search Engine Users and PC Search Engine Users from 2017 to 2018
图1-3 Share of Chinese Mobile Search Engine Users’ Preferred Brands in 2018Q4
图2-1 Survey on the Preference to the Search Entries for China Mobile Search Users in 2018
图2-2 Survey on the Accuracy Evaluation of Associative Terms by China Mobile Search Users in 2018
图2-3 Survey on the Clicking Frequency of Associative Terms for China Mobile Search Users in 2018
图2-4 Survey on the Purpose of Mobile Search Platforms Used by China Mobile Users in 2018
图2-5 Survey on the Cross-Software Search Demand for China Mobile Search Users in 2018
图2-6 Survey on the Content Requirement of Cross-Software Search for China Mobile Search Users in 2018
图2-7 Survey on Mobile Search Satisfaction of China Mobile Search Users in 2018
图2-8 Survey on the Expected Usage Optimization for China Mobile Search Users in 2018
图3-1 Distribution of Sex of Baidu APP Users in December 2018
图3-2 Distribution of Age of Baidu APP Users in December 2018
图3-3 Distribution of Average Monthly Income of Baidu APP Users in December 2018
图3-4 Distribution of Sex of Sogou Search APP Users in December 2018
图3-5 Distribution of Age of Sogou Search APP Users in December 2018
图3-6 Distribution of Average Monthly Income of Sogou Search APP Users in December 2018
图3-7 Distribution of Sex of 360 Mobile Browser APP Users in December 2018
图3-8 Distribution of Age of 360 Mobile Browser APP Users in December 2018
图3-9 Distribution of Average Monthly Income of 360 Mobile Browser APP Users in December 2018
关于艾媒
iiMedia Research（艾媒咨询）始于2007年，是全球新经济产业第三方数据挖掘和分析机构，国家高新科技企业，拥有独立研发并具有自主知识产权的全球大数据监测系统。秉承“用数据让所有决策都有依据”的使命，艾媒咨询聚焦新技术、新消费及新业态，通过“大数据挖掘+研究分析”双引擎，以市场地位、消费洞察、商业趋势研究为核心，服务客户的整个成长周期。iiMedia Ranking（艾媒金榜）是艾媒咨询旗下中国新消费品牌评价机构，依托iiMeval大数据评价模型，为消费者提供客观的品牌信息及购物消费指南。
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