艾媒咨询 | 2026年中国商业查询行业发展状况与用户行为调查数据

商业查询平台指通过整合和挖掘公开数据，以可视化形式为用户提供包括公司背景、司法风险、经营风险等在内的多维度商业信息查询服务，并在此基础上衍生出关系挖掘、信用报告、财务简析等系列进阶服务的平台。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国商业查询行业发展状况与用户行为调查数据》显示，2022-2030年中国云计算市场规模将从4550亿元预计增长至31986亿元，虽增速逐步回落但保持高位运行，为商业查询行业提供稳定技术支撑，推动行业向智能决策服务转型。2026年中国商业查询用户对平台认知度全覆盖，网络资讯、短视频平台是用户了解平台的核心渠道；用户最关注平台的数据全面性、查询便捷性及售后服务保障。从使用行为来看，用户使用场景集中于投资参考、求职了解企业、风险监控；用户高频使用的功能聚焦司法风险预警、股权结构分析等功能；用户对商业查询平台整体满意度和信任度较高，超六成用户表示满意，但信息更新不及时、数据不准确、付费价格不合理仍是核心痛点。艾媒咨询分析师指出，商业查询行业发展受技术驱动与用户需求牵引，人工智能技术深度应用、跨领域数据整合、垂直行业解决方案细化是未来核心趋势。平台需优先提升数据准确性与更新速度，优化定价策略和功能易用性，结合不同职业、群体的需求差异提供定制化服务，推动行业从单一数据检索向全链路商业决策服务升级。
A business query platform refers to a platform that integrates and mines public data to provide users with multi-dimensional business information query services in a visual form, including company background, judicial risks, business risks, etc. Based on this, a series of advanced services such as relationship mining, credit reports, financial analysis, etc. are derived. According to the latest "Survey Data on the Development Status and User Behavior of China's Commercial Query Industry in 2026" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the size of China's cloud computing market is expected to grow from 455 billion yuan to 3198.6 billion yuan from 2022 to 2030. Although the growth rate is gradually declining, it will maintain a high level of operation, providing stable technical support for the business query industry and promoting its transformation towards intelligent decision-making services. By 2026, Chinese business query users will have full coverage of platform awareness, and online information and short video platforms will be the core channels for users to understand the platform; Users are most concerned about the platform's data comprehensiveness, query convenience, and after-sales service guarantee. From the perspective of usage behavior, user scenarios are focused on investment reference, job seeking, understanding enterprises, and risk monitoring; The functions frequently used by users focus on judicial risk warning, equity structure analysis, and other functions; The overall satisfaction and trust of users towards the commercial query platform are relatively high, with over 60% of users expressing satisfaction. However, the core pain points still include untimely information updates, inaccurate data, and unreasonable payment prices. Analysts from iiMedia Research pointed out that the development of the commercial query industry is driven by technology and user demand. The deep application of artificial intelligence technology, cross domain data integration, and refinement of vertical industry solutions are the core trends of the future. The platform needs to prioritize improving data accuracy and update speed, optimizing pricing strategies and functional usability, providing customized services based on the differences in needs of different professions and groups, and promoting the industry to upgrade from single data retrieval to full chain business decision-making services.

艾媒咨询 | 2025年中国搜索引擎行业发展状况与使用行为调查数据

随着大数据和机器学习技术的不断应用，搜索引擎开始更加注重用户的个性化需求。通过分析用户的搜索历史、兴趣爱好和行为模式，搜索引擎能够提供更加精准和个性化的搜索结果。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国搜索引擎行业发展状况与使用行为调查数据》显示，2024年中国移动广告市场规模为4762.8亿元，2025年预计达到4867.6亿元。这表明中国移动广告市场已从高速增长阶段过渡至稳步发展的成熟期。随着用户注意力全面向移动端迁移，搜索引擎的竞争维度也从单一的结果准确性，扩展为移动生态体验、广告形式创新与AI技术融合的综合较量。
中国用户在选择搜索引擎时，最关注的因素是“广告少/用户体验好”，占比高达62.32%，远高于其他选项。紧随其后的分别是“搜索结果的相关性”（60.06%）与“信息准确性”（59.21%），反映出用户在追求界面整洁的同时，并未放松对内容质量的核心要求。在2025年用户常用的搜索引擎中，百度以72.52%的占比保持领先，搜狗（30.31%）与360（27.20%）分别位列第二、三位。这表明用户体验已成为影响用户选择搜索引擎的决定性因素，“简洁、少干扰”的产品设计更能赢得用户青睐。此外，头部平台如百度仍凭借其强大的生态壁垒与技术积累占据主导地位。
艾媒咨询分析师认为，中国搜索引擎行业将迎来结构性变革，呈现以下核心趋势：一是核心技术将全面迈向AI原生，传统关键词检索逐步被对话式、生成式搜索替代，用户可直接获取整合答案。竞争重点也将从“信息检索效率”扩展至“生态服务能力”，推动搜索与内容、服务及交易深度融合，实现“即搜即得、即搜即用”。二是商业化模式迎来重构，传统搜索广告占比下降，原生式、场景化广告与AI答案深度融合。与此同时，监管与算法伦理的重要性凸显，数据安全、结果公平性将成为行业健康发展的关键制约因素。
With the continuous application of big data and machine learning technologies, search engines are beginning to pay more attention to users' personalized needs. By analyzing users' search history, interests, and behavior patterns, search engines can provide more accurate and personalized search results. According to the latest "2025 China Search Engine Industry Development Status and User Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the scale of China's mobile advertising market was 476.28 billion yuan in 2024 and is expected to reach 486.76 billion yuan in 2025. This indicates that China's mobile advertising market has transitioned from a high-speed growth stage to a mature period of steady development. As users' attention shifts comprehensively to mobile devices, the competitive dimension of search engines has expanded from the single aspect of result accuracy to a comprehensive competition involving mobile ecosystem experience, advertising form innovation, and the integration of AI technology.
When Chinese users choose search engines, the most important factor they consider is "less advertising / better user experience", which accounts for as high as 62.32%, far exceeding other options. The factors that follow are "relevance of search results" (60.06%) and "accuracy of information" (59.21%), indicating that while users pursue a clean interface, they do not relax their core requirements for content quality. Among the commonly used search engines in 2025, Baidu maintains the lead with a share of 72.52%, followed by Sogou (30.31%) and 360 (27.20%) in second and third place respectively. This shows that user experience has become the decisive factor influencing users' choice of search engines, and a "simple and less distracting" product design is more likely to win users' favor. In addition, leading platforms like Baidu still dominate the market by virtue of their strong ecosystem barriers and technological accumulation.
Analysts from iiMedia Research believe that China's search engine industry will undergo structural changes, presenting the following core trends: First, core technologies will fully move towards AI-native, with traditional keyword search gradually being replaced by conversational and generative search, allowing users to directly obtain integrated answers. The focus of competition will also expand from "information retrieval efficiency" to "ecosystem service capabilities", promoting the deep integration of search with content, services, and transactions to achieve "instant search and use". Second, the commercial model will be restructured, with the proportion of traditional search advertising declining, and native and contextual advertising deeply integrated with AI answers. At the same time, the importance of regulation and algorithm ethics is highlighted, with data security and result fairness becoming key constraints for the healthy development of the industry.

2024-2027年中国移动搜索行业发展研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2024-2027年中国移动搜索行业发展研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年中国搜索引擎行业发展研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2024-2027年中国搜索引擎行业发展研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询|2020上半年中国移动搜索行业研究报告

在移动互联网的高速发展下，2019年中国移动搜索用户规模突破7亿人，2020年在新冠疫情推动下，移动互联网加速渗透，预计规模将达到7.54亿人。iiMedia Research（艾媒咨询）数据显示，搜索引擎、社交平台、电商平台是受访网民获取信息的前三大渠道，占比分别为69.6%、49.0%、35.3%。78.4%的受访者表示搜索信息时第一时间会想到移动搜索引擎，对移动搜索有很强的依赖度。对于移动搜索的方式，受访用户最常使用的移动搜索方式是文字搜索，占比达72.6%；而随着AI技术的成熟以及用户使用习惯的深化，使用语音搜索、图片搜索的受访用户分别占44.4%、20.8%。未来移动搜索行业需求将呈现多元化、专业化发展，AI技术的应用成为市场主要发力点，移动搜索市场竞争持续升级，头部市场将在中长期内保持一超多强的市场格局。

With the rapid development of mobile Internet, the scale of China's mobile search users exceeded 700 million in 2019. Driven by the COVID-19 in 2020, mobile Internet penetration will accelerate, and the scale is expected to reach 754 million. As the data of iiMedia Research showed, search engines, social platforms, and e-commerce platforms are the top three channels for interviewed netizens to obtain information, accounting for 69.6%, 49.0%, and 35.3%, respectively. 78.4% of the interviewed netizens said that they would think of mobile search engines as soon as they searched for information so they have a strong dependence on mobile search. For mobile search modes, the most common mobile search mode used by interviewed users is text search, accounting for 72.6%. With the maturity of AI technology and the deepening of usage habits, the interviewed users who use voice search and image search accounted for 44.4% and 20.8% respectively. In the future, the demand for mobile search will show diversified and professional development, and the application of AI technology will become the main force of the market. The competition of mobile search market will continue to escalate, and the head market will maintain a market structure of “one super strong, many stronger” in the medium and long term.

艾媒报告|2019-2020年中国移动搜索市场运行监测报告

本报告研究涉及企业/品牌/案例：神马搜索,百度搜索,360搜索,搜狗搜索,阿里巴巴,腾讯,企明星,百度,花漾搜索,夸克,微信搜一搜,头条全网搜索

搜索是网民在移动端获取资讯和知识的重要渠道，地位重要，2019年各大互联网平台也更加注重在移动搜索行业的布局，移动搜索市场保持稳定增长态势。iiMedia Research（艾媒咨询）数据显示，2019年第四季度中国移动搜索用户规模已达7.05亿人。面对庞大的搜索市场，行业竞争将迎来更为激烈的年份。另一方面，凭借成本低、传播速度快、根据搜索目的精准投放用户等特点，移动搜索营销价值进一步彰显，也吸引更多企业加大搜索营销投入。iiMedia Research（艾媒咨询）数据显示，接近九成的受访广告主表示愿意在搜索引擎投放广告，广告主在搜索引擎营销投放金额是营销预算的1.13倍。

Searching Engine is an important channel for Netizens to obtain information and knowledge with mobile terminals. In 2019, major Internet platforms paid more attention to the layout of the mobile search engine industry, and the market maintained a stable growth trend. As the data of iiMedia Research showed, the user scale of China mobile search engine industry reached 705 million in the fourth quarter of 2019. Facing the huge search engine market, the industry will embrace a more intense year. On the other hand, with the characteristics of low cost, fast communication speed and accurate delivery of users according to the purpose of search, the value of mobile search marketing is further demonstrated and more enterprises are attracted to increase the investment in search marketing. As the data of iiMedia Research showed, nearly 90% of the interviewed advertisers said that they would like to advertise in search engines, and the amount of advertisers’ marketing in search engines is 1.13 times of the marketing budget.

艾媒报告|2019-2020年中国第三方手机浏览器市场监测报告

本报告研究涉及企业/品牌/案例：QQ浏览器,猎豹浏览器,欧朋浏览器,UC浏览器,百度浏览器,搜狗手机浏览器,360浏览器,极速浏览器,360政企浏览器,360极速浏览器,

iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机浏览器用户规模达6.82亿人，同比增长为4.4%；预计2021年的用户规模达7.30亿人，同比增速将下降至3.3%。移动互联网用户增长红利式微，占据用户心智成为了发展与竞争的关键。iiMedia Research（艾媒咨询）数据显示，主流手机浏览器拥有超六成90后用户，其中UC浏览器和搜狗浏览器的年轻用户占比超七成。随着年轻群体经济能力的增强，年轻消费用户正在崛起。同时，下沉市场用户的实力也不容轻视。下沉市场和年轻群体将成为各厂商争夺的焦点。在市场竞争激烈的背景下，对于手机浏览器厂商来说，洞察用户需求，向平台化发展，丰富平台内容，拓展功能，延伸场景，提升用户获取内容信息的效率，将能提高用户黏性以及收获用户的肯定。
As the data of iiMedia Research showed, in 2019, the number of third-party mobile browser users in China reached 682 million with a year-on-year growth of 3.9%. The scale of the users is expected to reach 730 million in 2021, a year-on-year increase that will continue to decline to 3.3%. As the growth bonus of mobile Internet users has diminished, occupying users' minds has become the key to development and competition. As the data of iiMedia Research showed, mainstream mobile browsers have more than 60% of the post-90s users, of which young users of UC browser and Sogou browser accounted for more than 70%. With the increase of young people's economic capabilities, young users are increasingly important. At the same time, the importance of sinking market users should not be underestimated. Sinking markets and younger groups will become the focus of competition among manufacturers. In the context of fierce market competition, for mobile browser manufacturers, insight into users’ demand and development towards a platform, enriching content in the platform, expanding functions, extending scenarios, and improving the efficiency of users' access to content information will improve users’ stickiness and gain the affirmation of users.

艾媒报告|2019Q1中国手机浏览器季度监测研究报告

本报告涉及企业/品牌包括：UC浏览器、QQ浏览器、360浏览器、百度浏览器、搜狗浏览器、欧朋浏览器、猎豹浏览器、绿茶浏览器、X浏览器、极速浏览器、小鸟浏览器、葡萄浏览器、超速浏览器、2345浏览器、全能浏览器、三星浏览器、VIP浏览器
近年来，手机浏览器用户规模持续增长。iiMedia Research（艾媒咨询）数据显示，2018年中国手机手机浏览器用户规模达6.53亿人，预计到2020年，中国手机浏览器用户规模将突破7亿人。同时手机浏览器市场大体格局已定，在搜索业务之外，可以看到浏览器平台纷纷从优质丰富的内容和产品技术能力两个方向上发力，争夺存量用户市场。iiMedia Research（艾媒咨询）数据显示，在关于手机浏览器相比其他垂直信息平台在观看图文信息流的优势认知调查上，有46.2%的受访用户认为浏览器的图文内容聚合更广泛。与此同时，技术也在为手机浏览器赋能，人工智能技术加速向应用端落地，利用人工智能技术为产品赋能已经成为行业共识。未来，打造安全、放心的产品将是手机浏览器品牌建设的重点。

艾媒报告 |2019Q1中国移动搜索市场研究报告

本报告涉及企业/品牌包括：百度，搜狗，神马搜索，奇虎360，UC浏览器、蜻蜓FM、VIVO、腾讯、今日头条、网易新闻、 陌陌 、小米、OPPO、华为、微博、微信

随着国内搜索行业规范化进程推进，人工智能提供技术支持，2019年第一季度中国移动搜索用户规模进一步扩大。iiMedia Research（艾媒咨询）数据显示，近八成偏好使用文字搜索的方式进行搜索，偏好使用语音搜索和图片搜索的移动搜索用户分别占比达到41.1%和29.5%。其中选择文字搜索的用户超过六成是通过输入关键字的方式进行搜索，仅有36.0%的用户是输入一段文字的方式。艾媒咨询分析师认为，移动搜索注重交互方式多样化，其中语音搜索的用户已经形成一定规模，具有较好的发展前景。随着人工智能技术与搜索引擎的结合，移动搜索品牌的搜索内容精准度较高。人工智能深度挖掘人类自然语言所表达的意图，为用户提供精准答案，提升用户搜索体验和效率。虽然现阶段移动搜索行业竞争梯度分明，但技术革新以及其他应用搜索业务的探索，使移动搜索市场竞争仍然存在变数。

With the promotion of standardization of the domestic search industry and the technical support provided by artificial intelligence, the scale of China Mobile search users will further expand in the first quarter of 2019. iiMedia Research data show that nearly 80% of mobile search users prefer text search, and 41.1% and 29.5% prefer voice search and picture search respectively. Among them, more than 60% of the users who chose to search for words were searching by entering keywords, while only 36.0% of the users entered a paragraph of words. Analysts in iiMedia Research believe that mobile search focuses on the diversification of interaction modes, among which the users in voice search have already formed a certain scale and have good development prospects. With the combination of artificial intelligence technology and search engines, mobile search brands have a higher accuracy of search content. Artificial intelligence deeply excavates the intention expressed by human natural language, provides users with accurate answers, and improves user search experience and efficiency. Although the competition gradient in the mobile search industry is clear at this stage, technological innovation and exploration of other application search services still make the competition in the mobile search market variable.

iiMedia Report |2018-2019 China Mobile Search Engine Market Research Report

As the data of iiMedia Research showed, 59.6% of the interviewed users prefer using built-in browser. Page advertisement and information security are major pain points in the development of the industry. Nearly 50% of the users hope platform could optimize these two aspects.