艾媒咨询 | 2025年中国教育细分行业发展状况与用户行为调查数据

在技术革新、政策引导和社会需求变迁的多重作用下，2025 年中国教育细分行业呈现出丰富多元的发展态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国教育细分行业发展状况与用户行为调查数据》数据显示，2023年中国教育企业数达到5694个。随着中国居民的收入水平和生活水平的提高及对教育的重视程度增加，中国教育企业数未来仍然会保持增长。在2025年中国STEAM教育用户对STEAM教育了解程度中，在2025年中国1对1少儿英语用户身边接受过英语1对1教育的对象中，亲人或朋友的儿女占比最高，达到49.33%。其次是儿女，占比38.10%。同学或朋友占比33.82%，同辈分的亲人占比32.84%。艾媒咨询分析师认为，未来，中国教育细分行业在不同领域各有发展亮点与趋势，用户行为也因行业变革呈现新特征。教育机构和从业者需精准把握这些变化，创新发展模式，提升教育服务质量，以适应市场需求，推动教育行业高质量发展。
Under the combined influence of technological innovation, policy guidance and changes in social demands, China's education sub-sectors will present a rich and diverse development trend in 2025. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's education sub-sectors in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the number of education enterprises in China reached 5,694 in 2023. With the improvement of the income level and living standards of Chinese residents and the increasing emphasis on education, the number of educational enterprises in China will continue to grow in the future. Among the Chinese STEAM education users' understanding of STEAM education in 2025, the children of relatives or friends who have received one-on-one English education among the Chinese one-on-one children's English users in 2025 account for the highest proportion, reaching 49.33%. The second is children, accounting for 38.10%. Classmates or friends account for 33.82%, and relatives of the same generation account for 32.84%. Analysts from iiMedia Research believe that in the future, China's education sub-sectors will each have their own development highlights and trends in different fields, and user behavior will also present new characteristics due to industry changes. Educational institutions and practitioners need to accurately grasp these changes, innovate development models, and enhance the quality of educational services to adapt to market demands and promote high-quality development in the education industry.

2013上半年中国移动教育市场研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询 | 2025-2026年中国智能平板学习机市场趋势研究报告

随着技术的不断发展，智能平板学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国智能平板学习机市场趋势研究报告》数据显示，2024年中国智能平板学习机市场规模达270.72亿元，同比增长48.27%，预计2027年中国智能平板学习机市场规模将超500亿元。艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, intelligent tablet learning machine product technology is increasingly mature, widely used in a number of education and learning scenarios, its broad application prospects will promote the rapid growth of China's intelligent learning machine industry. According to the latest "China's smart tablet learning machine market trend Research Report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's smart tablet learning machine in 2024 will reach 27.072 billion yuan, an increase of 48.27%. It is expected that the market size of China's smart tablet learning machine will exceed 50 billion yuan in 2027. Analysts from iMedia Consulting believe that China's educational intelligent products are bringing more possibilities and innovation to traditional educational methods, and the deep integration of emerging technologies such as artificial intelligence and education is an important step for the high-quality development of the intelligent learning machine field in the future.

教育部-中国义务教育质量监测报告

义务教育是教育工作的重中之重，是提升国民素质的奠基性工程。为此，根据《中华人民共和国义务教育法》和《国家义务教育质量监测方案》，教育部基础教育质量监测中心自 2015 年起，开展了国家义务教育质量监测工作。基于第一周期六个学科的国家义务教育质量监测数据结果和监测报告，形成了本报告。

行动教育:2021年第三季度报告

佳发教育：2021年第三季度报告

三盛教育：2021年第三季度报告

开元教育：2021年第三季度报告

艾媒咨询|2021年中国素质教育及细分行业市场现状及消费行为数据研究报告

随着未来基础教育人口的增多，及未来人才需求和人均可支配收入增加等因素，素质教育市场规模将逐步扩大，预计2022年行业复合增速增速达20.5%，市场规模达6313.2亿元。艾媒咨询分析师认为，素质教育行业市场空间广阔，未来行业赛道或将更加细分。比如科技、体育、艺术这些学科也会进一步分类，变得更加有针对性。以体育为例，橄榄球、射箭等这些细分赛道也会有众多企业进入，形成众多小而美的门类。各个门类发展的过程中，也会有领头羊逐渐出现。(《2021年中国素质教育和细分行业市场现状及消费行为数据研究报告》完整高清PDF版共81页，可点击文章底部报告下载按钮进行报告下载)
With the increase of basic education population, talent demand and per capita disposable income in the future, the market scale of quality education will gradually expand. It is expected that the compound growth rate of the industry will reach 20.5% and the market scale will reach 631.32 billion yuan in 2022. AI media consulting analysts believe that the quality education industry has a broad market space, and the industry track may be more subdivided in the future. For example, science and technology, sports and art will be further classified and become more targeted. Taking sports as an example, many enterprises will enter such subdivided tracks as football and archery, forming many small and beautiful categories. In the process of the development of various categories, leaders will gradually appear. (“iiMedia Report | Research Report on China's market status and consumption behavior data of quality education and industry segments in 2021”full version has 81 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

艾媒报告 |2019中国职业发展教育现状与细分领域研究报告

本报告研究涉及企业/品牌/案例：广州城建职业学院，广东岭南职业技术学院，重庆能源职业学院，四川国际标榜职业学院，北京商鲲，华晟经世，新迈尔，中公教育，文都教育，金英杰，学尔森，瑞达法考，厚大法考，高顿教育，达内教育，新东方，中国东方教育，和君商学院，聚成股份，尚睿通，中国新华教育，21世纪教育，希望教育，Udacity

2019年，政府工作报告提出，高职院校要大规模扩招100.0万人，鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考。2018年，中国技能劳动者约1.7亿人，但其中高技能人才只有0.5亿人。利好政策、“蓝领”供需矛盾突出，推动学历职业教育发展。而在非学历职业教育中，iiMedia Research(艾媒咨询)数据显示，2018年中国职业技能教育市场规模达1103.0亿元，预计将会持续保持增长。到2021年，将增长至1919.0亿元。2018年，职业技能培训市场投融资事件共71起，其中IT类和金融财会类占比最多，均占比15.5%。2019年上半年，新东方在线与中国东方教育在港交所上市。在超千亿投融资市场中，各职业教育开始崛起，如成人教育、企业培训、考研等。

In 2019,Report on the Work of the Government put forward that the higher vocational colleges would expand the enrollment about 1 million students and encourage more high school graduates, former military personnel,laid-off workers,farmers to register. There were approximately 17.0 billion skilled workers in 2018, however, the amount of talents with skills was just around 5 billion.Property policies, as well as the imbalance of demand and supply of blue-collar workers, drives the vocational education to develop. In terms of non-academic vocational education, iiMedia Research shows that the market scale of vocational skill education in China were 1.1 trillion yuan in 2018. It predicts that the scale will keep rising to 1.9 trillion yuan in 2021. There were 71 events of investment about vocational skills in 2018, and the type of IT and finance accounted for the most, both with the percentage of 15.5%. In the first half of 2019, Koolearn and China East Education went public in Hongkong Stock Exchange. In the investment market over 10.0 trillion yuan, all sorts of vocational education began to rise, such as adult education, enterprise training,the entrance examination of graduate schools and so on.