艾媒咨询 | 2023年中国小基站行业发展研究报告

在5G小基站多场景应用中，小基站较宏基站相比，优势日益明显。数据显示，2020-2026年期间全球小基站市场会达到18%的复合增长率，2026年全球将累计部署4900万个小基站射频点，其中中国和东南亚地区累计部署的小基站数量将占全球总量的36%。5G小基站的出货量有望从2021年开始持续放量，2024年全球增速超过33%，2026年出货量将达到600万个。

艾媒咨询｜2023年中国短视频行业市场运行状况监测报告

近年来短视频用户规模持续增长，据中国互联网络信息中心（CNNIC）发布的第51次《中国互联网络发展状况统计报告》，截至2022年12月，我国短视频用户规模达10.12亿，首次突破十亿大关，较2021年增长6000万以上，使用率高达94.8%。从整体的增长率来看，2019年6月至2019年12月，短视频用户规模增长显著，增长率为19.2%，后续基本呈稳定增长势态。

艾媒咨询｜2022年H1中国移动通信消费市场研究报告

数据显示，2021年，全国移动电话用户总数16.43亿户，全年净增4875万户，普及率为116.3部/百人。其中，4G移动电话用户为10.69亿户，5G移动电话用户达到3.55亿户，二者占移动电话用户数的86.7%(其余为3G)。随着5G实现覆盖全国所有地级市城区、超过98%的县城城区和80%的乡镇镇区，预计5G用户数量将会进一步扩大。

艾媒咨询| 2020年中国移动游戏IP价值探析专题报告

本报告研究涉及企业/品牌/案例：腾讯游戏,王者荣耀,多益网络,神武4,阴阳师

受新冠疫情影响，移动游戏获发展机遇，2020年中国移动游戏市场规模达1850.3亿元，预计2021年有望突破2020亿元。在中国移动游戏产业链中，IP起重要的串联、延伸作用，为促进行业规范化、精品化发展，政府部门采取日趋严格的监管措施并鼓励IP开发及转换。iiMedia Research（艾媒咨询）数据显示，51.5%的受访移动游戏用户表示会因IP喜好而玩相应的手游，并对其持有较高的期待值；其中78.9%的受访IP受众玩家有游戏付费习惯。因此在政策利好、市场需求拉动的背景下，游戏企业通过IP改编、自研IP等途径突破内容壁垒，全方位拓展游戏IP题材，进而研发精品游戏，并深挖移动游戏IP价值，不断完善IP衍生产品矩阵，最终构建移动游戏IP生态，提升IP商业化变现效率。
Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization.

艾媒咨询|2020年中国短视频头部市场竞争状况专题研究报告

目前短视频平台的聚合属性突出，能够覆盖用户生活各个方面，展现出强社交属性。iiMedia Research（艾媒咨询）数据显示，2020年中国短视频用户规模将增长至7.22亿人，成为新的国民级应用行业。在短视频行业影响力持续扩大的背景下，全球发力的抖音在用户规模和网络热度上增长迅速，其月活跃用户从2018年1月落后快手1.30亿人至2020年6月已反超1.13亿人。面对抖音的攻势，快手也承受巨大竞争压力，虽然平台在2020年依靠直播电商获得不错的增长，但仍需加快资本化道路，否则若字节跳动上市进度提前，其市值恐难以支撑。

At present, the aggregation attribution of micro-video platform is outstanding, which can cover all aspect of users’ life and show strong social attributes. As the data of iiMedia Research showed, user scale of China micro-video industry will grow to 722 million people by 2020 and is becoming a new national application industry. Tik Tok has been growing rapidly under the background of micro-video continued expanding. Its user scale and Internet Heat index is growing fast. Its MAUs is 130 million left behind Kuaishou’s in January 2018, but surpassing 113 million in June 2020. Facing with Tik Tok’s offense, Kuaishou also suffers enormous competition pressure. Although the platform has gained a good growth in 2020 with the business of Live Streaming E-Commerce, capitalization acceleration is still needed. Otherwise, if ByteDance take IPO ahead of schedule, Kuaishou’s market value will be hard to sustain.

艾媒咨询|2020年中国5G手机网民体验及态度调查报告

5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月，中国5G手机出货量累计达到7750.8万部，占智能手机总出货量的44.2%;上市5G新机型累计119款，占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道，导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示，受访用户购买5G手机最主要原因在于正常更替手机，占比41.6%。而非5G手机用户中，73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性，相反，5G通信套餐价格昂贵、商用城市较少，均使置换5G手机的性价比较低，阻碍其市场普及。未来只有从需求端出发激发消费者刚需，将5G在通信传输方面的优势在智能手机体现，同时挖掘能够依靠5G手机搭载的杀手级应用产品，才能加速5G手机普及。

5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization.

艾媒报告|2020年3-4月中国汽车行业运行状况及企业商情月度报告

本报告研究涉及企业/品牌/案例：特斯拉，比亚迪。其他提及企业/品牌:上汽大众,吉利汽车,一汽大众,广汽丰田,北京现代,小鹏汽车,东风日产,通用,福特,长安汽车,金龙客车,轩逸,哈弗H6,五菱宏光,科技出行,小马智行,车好多集团,蔚来汽车,奇瑞汽车,上海通用五菱,北汽集团,凯美瑞,雷凌,朗逸,宝来,卡罗拉,速腾,传祺GS4等


　　2020年4月，中国汽车行业产销量均突破了200万辆，稍高于去年同期水平，其中商用车强、乘用车弱的局面仍较为明显。艾媒咨询分析师认为，国家一系列的宏观调控政策，为对冲疫情影响、稳定经济运行提供了有力保障，特别是积极稳健的货币政策，给地方企业巨大的贷款支持和债务支持，对汽车企业有一定的利好作用。

　　In April 2020, the production and sales volume of China's auto industry exceeded 2 million units, slightly higher than the same period last year. Among them, the situation of strong commercial vehicles and weak passenger vehicles is still more obvious. iiMedia Research believe that a series of national macro-control policies have provided a strong guarantee for hedging the impact of the epidemic and stabilizing economic operation, especially active and stable monetary policies, which provide huge loan support and debt support for local enterprises Has a certain positive effect.

艾媒报告|2019中国4K产业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括：TCL集团、京东方A、四川长虹、创维数字、华数传媒、国星光电、广电网络、捷成股份、丝路视觉、高斯贝尔、银河电子、中颖电子、国科微、东方网络、北京君正、圣邦股份、永新光学、中威电子、数码科技

利好政策、技术进步和市场需求驱动下，全球4K产业高速发展，2018年全球4K电视出货量达1.02亿台，中国4K产业虽然起步晚，但4K终端设备具备领先优势，2018年中国4K电视渗透率已达58.0%，预计2021年将达71.0%。目前中国4K已形成包括核心元器件制造、终端呈现设备制造和内容生产制作在内的三大产业链环节，产业发展前景广阔，2018年前三季度6家4K概念股上市公司营收突破百亿元，其中，TCL集团营收达到822.4亿元，成为中国4K概念第一股。iiMedia Research（艾媒咨询）数据显示，广东地区最关注4K产业，相关上市公司中京东方A（000725.SZ）的网络关注度最高，华数传媒（000156.SZ）的网络口碑最好。随着5G技术的发展成熟和应用，带动4K产业进入发展快车道，艾媒咨询分析师认为，未来4K显示技术在文教娱乐、工业制造、医疗健康和交通等领域将有更多的创新性融合。

Driven by favorable policies, technological advancement and market demand, the global Ultra HD industry is developing at a high speed. In 2018, global 4K TV shipments reached 102 million units. Although China's Ultra HD industry started late, 4K terminal equipment has a leading edge. The penetration rate of China's 4K TV has reached 58.0% in 2018 and is expected to reach 71.0% in 2021. At present, China Ultra HD has formed three major industrial chain links including core component manufacturing, terminal rendering equipment manufacturing and content production and production. In the first three quarters of 2018, the revenue of six 4K concept stock listed companies exceeded 10 billion. Yuan, of which, TCL Group's revenue reached 82.24 billion yuan, becoming the first share of China's 4K concept. According to iiMedia Research, the Guangdong region is most concerned about the Ultra HD industry. The related listed companies, BOE A (000725.SZ), have the highest network attention, and China Digital Media (000156.SZ) has the best network reputation. With the development and application of 5G technology, which is driving China Ultra HD industry into the fast lane of development, iiMedia Consulting analysts believe that the future 4K display technology will have more innovative integration in the fields of culture, education, entertainment, industrial manufacturing, medical health and transportation area.

暴风魔镜4VR硬件评测报告

报告从暴风魔镜4的购买前到入手后，从购买服务、硬件佩戴、VR内容再到操作使用，一一将体验通过图文的方式，点评该硬件的所存在的优势和痛点。

中国4G网络用户关注情况调查报告

艾媒数据