关于“业务覆盖”的报告
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艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告
随着人们生活水平提高、文化消费能力提升，大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感，博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示，2022年中国各地博物馆举办的活动数量众多，其中，线下展览共举办3.4万个、教育活动近23万场，接待观众5.78亿人次。近年来，各类以文物为创作灵感或节目主题的影视作品持续出圈，博物馆研学活动也广受师生喜爱，“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验，提升了文物资源的公众可及性。未来，博物馆将通过“博物馆+”模式与各个行业及领域的深度融合，为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience. -
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艾媒报告|2018-2019中国智慧物流行业研究报告
本报告研究涉及企业/品牌包括:京东物流、菜鸟网络、点我达、LLamasoft、ORACLE、SAP、Manhattan、Paragon、Geoconcept、菜鸟、京东云、Flux、唯智、G7智慧物联网、货车帮、运满满、云鸟科技、唯捷城配、盒马鲜生、永辉超市、顺丰快递
iiMedia Research(艾媒咨询)数据显示，当前物流企业对智慧物流的需求主要包括物流数据、物流云、物流设备三大领域，2018年智慧物流市场规模超过4000亿元，预计到2025年，智慧物流市场规模将超过万亿。艾媒咨询分析师认为，随着物联网、人工智能等技术的发展，以及新零售、智能制造等领域对物流的更高要求，智慧物流市场规模将持续扩大。
According to iiMedia Research data, the current demand of logistics enterprises for smart logistics mainly includes logistics data, logistics cloud and logistics equipment. In 2018, the smart logistics market will exceed 400 billion yuan. It is expected that by 2025, the smart logistics market will exceed trillion yuan. iiMedia Consulting analysts believe that with the development of IoT, AI and other technologies, as well as the higher requirements for logistics in new retail, intelligent manufacturing and other fields, the scale of intelligent logistics market will continue to expand. At the same time, the development of new retail, the upgrading of consumer consumption and the increase of user experience expectations have contributed to the gradual expansion of demand in the real-time distribution industry. It is expected that the number of users in China's distribution industry will reach 421 million in 2019, and there is still potential for continued growth. -
艾媒咨询|2020-2021年中国电子商票行业研究及趋势分析报告
本报告研究涉及企业/品牌/案例：同城票据网、银承库、京票秒贴、商票圈。
经过三十多年的发展，中国票据市场快速发展，市场规模达到百万亿级。随着中国实体经济恢复向好，金融活动将会更加活跃，商票融资方式逐步多样化，为电子商票的发展提供了机遇。2009年以来，中国电子商票行业迅速发展，电子商业汇票系统参与者的规模不断扩大。截止2019年底，中国票据交易系统共接入法人机构2884家，会员2913家，系统参与者101622家。
After more than 30 years of development, China's bill market has developed rapidly, with a market size of hundreds of billions. As China's real economy recovers, financial activities will become more active and commercial ticket financing methods will gradually diversify, providing opportunities for the development of electronic commercial tickets. Since 2009, China's electronic commercial bill industry has developed rapidly, and the scale of participants in the electronic commercial bill system has continued to expand. As of the end of 2019, China's bill trading system had access to 2,884 legal entities, 2,913 members, and 101,622 system participants. -
艾媒咨询|2020年中国博物馆旅游行业及典型地市发展研究报告
本报告研究涉及案例：故宫博物院、深圳博物馆、上海博物馆、古根海姆博物馆、大都会博物馆、大英博物馆、老史德桥村博物馆。
调研数据显示，52%的人认为文化消费能提高人的生活质量和幸福感，比衣食住行更重要。艾媒咨询分析师认为，文化消费作为满足人们对美好生活的向往成为文化消费发展的新引擎，不断刺激博物馆旅游需求的增长。2019年，中国博物馆参观人次达到114732万人，增长率达9.90%
Research data shows that 52% of people believe that cultural consumption can improve people's quality of life and happiness, which is more important than clothing, food, housing and transportation. IiMedia Consulting analysts believe that cultural consumption has become a new engine for the development of cultural consumption to satisfy people's yearning for a better life, and continues to stimulate the growth of museum tourism demand. In 2019, the number of visits to Chinese museums reached 1.147.3 million, a growth rate of 9.90% -
艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告
本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，快手，抖音，批批网。
其他提及企业/品牌：微博，微信，天猫，阿里，如涵控股，京东，小红书，网易考拉，唯品会，拼多多，苏宁易购，顺丰速运，YY直播，火山小视频，谦寻文化，美腕，蚊子会，本新文化，明睿传媒，二咖传媒，蜂群文化，影娱传媒，斗鱼，哔哩哔哩等。
2020年5月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测，并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析，并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为，面对直播电商的发展态势，直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确，直播转化率相对较高，但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多，如何吸引粉丝转化成为关键;此外，还有部分新兴的直播电商平台悄然发展，正在行业风口中分一杯羹。
Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle.
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