全球领先的新经济产业第三方数据挖掘与分析机构
关于“协作”的报告
艾媒咨询 | 2025年中国电子签名行业发展状况与用户行为调查数据
随着电子签名技术的成熟完善,其应用场景持续拓展,广泛应用于以供应链合同签署为代表的企业服务领域,以政务审批为例的公共服务领域,以及个人事务办理等民生消费领域。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国电子签名行业发展状况与用户行为调查数据》数据显示,在企业端数据中,以民营主体为核心应用领域,周均使用电子签名101-500次,偏好短期服务采购,反映中小企业在数字化转型中对轻量化、灵活化电子签约工具的刚需。用户端数据显示,个人签署需求主导市场,由此催生了套餐化消费模式,46.43%用户黏性集中于2-3年使用周期。应用场景以商务合作和企业合同管理为核心,驱动数字化资产管理成为核心价值认知。腾讯电子签以29.48%市占率领先,其优势与用户最关注的操作便捷性形成正向反馈。但行业痛点集中于流程安全焦虑与效率瓶颈,制约体验升级。艾媒咨询分析师认为,需构建多层级身份核验体系强化签署全链路安全,通过AI智能模板优化签署响应速度;针对民营企业高频需求开发行业垂直解决方案,同时完善个人用户端社交化签署场景,依托头部平台生态优势拓展政企协作网络,推动电子签名向全领域可信数字化基建设施演进。
With the maturity and perfection of electronic signature technology, its application scenarios continue to expand, and it is widely used in the enterprise service field represented by supply chain contract signing, the public service field taking government affairs approval as an example, and the livelihood consumption field such as personal affairs handling. According to the latest survey Survey data of development status and user behavior of China's electronic signature industry in 2025 released by iiMedia Research, the world's leading third-party data mining and analysis institution in the new economy industry, private entities are the core application fields in the enterprise-side data, and electronic signatures are used 101-500 times a week. Preference for short-term service procurement reflects smes' need for lightweight and flexible e-contracting tools in their digital transformation. The consumer data shows that the individual signature demand dominates the market, thus giving birth to the package consumption model, and 46.43% of user stickiness is concentrated in the 2-3 year use cycle. The application scenario takes business cooperation and enterprise contract management as the core, and drives digital asset management to become the core value cognition. Tencent e-visa led the market with 29.48%, and its advantages formed a positive feedback with the convenience of operation that users were most concerned about. However, the industry's pain points focus on process safety anxiety and efficiency bottlenecks, which restrict the upgrade of experience. AI Media Consulting analysts believe that it is necessary to build a multi-level identity verification system to strengthen the signing of the full link security, and optimize the signing response speed through iiMedia Research believe that; develop industry vertical solutions for the high-frequency needs of private enterprises, while improving the social signing scene of individual clients, relying on the ecological advantages of the head platform to expand the government-enterprise collaboration network, and promote the evolution of electronic signatures to trusted digital infrastructure in the whole field.艾媒咨询 | 2025年中国新能源汽车行业发展状况与消费行为调查数据
在全球汽车产业加速向电动化转型的浪潮中,中国新能源汽车行业凭借政策、技术和产业链等优势在全球市场中占据重要地位。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国新能源汽车行业发展状况与消费行为调查数据》显示,2024年中国新能源汽车市场规模为18.4千亿元,同比增长60.00%,2025年有望达到23.1千亿元。此外,2024年中国锂电池产业规模已达到17500亿元,2029年预计达到50372亿元。这表明中国新能源汽车市场已进入规模化、高速增长的新阶段。在锂电池等核心产业链的有力支撑下,中国新能源汽车行业不仅实现了量的突破,更在技术创新和成本控制上构筑起全球竞争优势。
中国消费者在选购新能源汽车时,最大续航里程与汽车安全性并列首要考量因素,均占36.55%;价格(36.44%)紧随其后,反映出用户对实用性能和用车成本的双重重视。在中国消费者认为最具发展前景的新能源汽车类型中,混合动力车以43.88%的认可度居首,显示出市场对成熟、实用型技术路线的青睐;纯电动与氢燃料车则各占39.39%,呈现出多元技术路线并进的消费期待。这些趋势表明,中国新能源汽车市场正步入更加理性、务实的发展阶段。消费者对技术路径的多元选择,预示着未来竞争格局尚未定型;而“续航+安全+价格”成为核心决策因素,则推动行业进入以真实需求为导向的“价值竞争”深水区,驱动全产业链持续优化技术与成本结构。
艾媒咨询分析师认为,未来中国新能源汽车行业将沿着“深化”与“拓展”两大主线演进。在技术层面,电动化将与智能化深度耦合,自动驾驶和智能座舱成为核心竞争领域;动力路线将呈现多元化,混动、纯电、氢燃料电池将在各自适用场景并行发展。市场竞争将从“量”的扩张转向“质”的较量,驱动产业链向高端化、全球化升级。
Amid the global automotive industry's accelerating shift towards electrification, China's new energy vehicle (NEV) sector has established a significant position in the global market, leveraging advantages in policy, technology, and the industrial chain. According to the latest "2025 China New Energy Vehicle Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the scale of China's NEV market reached 1.84 trillion yuan in 2024, marking a year-on-year growth of 60.00%, and is expected to reach 2.31 trillion yuan in 2025. Additionally, the scale of China's lithium battery industry has reached 1.75 trillion yuan in 2024 and is projected to reach 5.0372 trillion yuan in 2029. These figures indicate that China's NEV market has entered a new stage of large-scale and rapid growth. Supported by the robust core industrial chain such as lithium batteries, China's NEV industry has not only achieved a quantitative breakthrough but also established a global competitive edge in technological innovation and cost control.
When choosing NEVs, Chinese consumers prioritize maximum driving range and vehicle safety equally, each accounting for 36.55%, followed by price at 36.44%, reflecting their dual emphasis on practical performance and cost of use. Among the types of NEVs that Chinese consumers consider to have the greatest development potential, hybrid vehicles lead with a recognition rate of 43.88%, indicating the market's preference for mature and practical technological routes; pure electric and hydrogen fuel vehicles each account for 39.39%, demonstrating a consumer expectation for the concurrent development of multiple technological routes. These trends suggest that China's NEV market is entering a more rational and pragmatic development phase. The diverse choices of technological paths by consumers imply that the future competitive landscape remains fluid; the fact that "range + safety + price" are the core decision-making factors drives the industry into a "value competition" deep water zone oriented by real demand, pushing the entire industrial chain to continuously optimize its technology and cost structure.
Analysts from iiMedia Research believe that China's NEV industry will evolve along two main lines in the future: "deepening" and "expansion". Technologically, electrification will be deeply integrated with intelligence, with autonomous driving and intelligent cabins becoming core competitive areas; power routes will diversify, with hybrid, pure electric, and hydrogen fuel cells developing in parallel in their respective applicable scenarios. Market competition will shift from "quantity" expansion to "quality" competition, driving the industrial chain towards high-end and global upgrading.
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