关于“ST松炀”的报告
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艾媒报告 |2019年中国马拉松产业研究与用户分析报告
本报告研究涉及企业/品牌包括:悦跑圈、爱燃烧、马拉马拉、42旅、LP、迈克达威、保而防、AQ、慕乐、护多乐、迪卡龙、周林频谱、赞斯特、世达、途安、尤尼克斯、威尔胜、佳禾、法藤、美津浓、麦迪
iiMedia Reserach（艾媒咨询）大数据监测显示，作为体育产业的重要环节，中国马拉松产业形成了以跑者、赛事和城市为核心的成熟的产业链，预计2020年总产值将突破1000亿元。在马拉松用品、资讯及训练等细分消费市场，不同年龄、性别的用户表现出了差异性。未来，马拉松产业链将走向专业化、精细化，“马拉松+旅游”等新兴业态也将不断发展。
The scale of China's sports industry continues to expand, the industrial population will reach 500 million people in 2025. As an important area of sports industry, marathon industry grasps the positive development of policy, economy and industry advantage. iiMedia Reserach Big data monitoring shows that the Chinese marathon has formed a mature industrial chain with runners, tournaments and cities at its core, and is expected to exceed 100 billion yuan in 2020. In the market segment of marathon supplies, information and training, users of different ages and genders showed differences. Rapid development at the same time, but also brought the event development chaos, the market operation input cost is not high, medical and hardware facilities and other ills. In the future, the marathon industry chain will continue to go to refinement, enhance the level of facilities, “Marathon + Tourism“ and other emerging industries will continue to develop. -
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