关于““居家红利””的报告
艾媒咨询｜2024年中国睡眠健康产品创新及消费洞察报告
现代社会生活节奏快，工作强度大，生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出，消费者对各种助眠及提高睡眠质量的产品需求增加，为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示，2023年中国睡眠经济行业市场规模达4955.8亿元，同比增长8.6%，预计2027年市场规模达6586.8亿元。调研数据显示，2024年超九成国民经常或偶尔会出现睡眠质量问题，睡眠浅、入睡困难等成为影响睡眠质量的主要问题，56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量，更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深，更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来，科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry.-
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艾媒咨询｜2022年中国品牌营销及消费行为监测报告
移动广告市场在2015年赶上了移动互联网流量爆发的大行情，整体规模迅速增长，2025年预计将达4867.6亿元。随着流量红利逐渐减弱，移动广告结束了流量竞争的时代，整体行业落入稳定发展期，转而步入政策监管加强、内容竞争为王的阶段，规模增速趋于稳定。调研数据显示，在购买商品过程中，超过六成的消费者表示会认准特定品牌；在购买不同品类的商品过程中，消费者对3C数码、美妆护肤等品类的品牌最为重视。消费者最喜欢通过电商平台、社交媒体、品牌官网三个渠道了解产品的相关信息。流量红利消失后，品牌营销进入内容营销时代，好品牌都在深挖品牌内在价值，以品牌IP、差异化形象、产品质量、体验和认知价值等维度展开新一轮的品牌竞争。
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艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告
本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，王者荣耀，诛仙手游，网易云音乐，剑网3，屈臣氏
2020年中国第三方手机输入法用户规模达到7.55亿人，同比增长3.6%，且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展，中国移动互联网用户规模已达9.89亿人，为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化，在线办公和在线教育成为增长最迅速的场景，AI键盘输入功能使用渗透率也持续攀升，有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示，AI语音输入功能已成为用户高效输入的重要方式，超六成用户偏好使用。与此同时，用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展，用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中，输入法一直扮演着必备应用的角色。作为市场刚需，未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology. -
艾媒报告|2020Q1中国智能小家电市场运行监测报告
本报告研究涉及企业/品牌/案例：九阳，iRobot，飞利浦。
在传统小家电行业亟需转型以及消费者对智能化产品需求日益增长的双重推动下，小家电行业正朝着智能化方向发展。近年来，智能小家电市场增长势头强劲，2020年智能音箱、智能马桶、扫地机器人细分市场的产品销量有望分别达到5910万、821万以及882万台。虽然智能小家电行业在快速成长，但市场中往往存在重噱头轻品质的现象。iiMedia Research(艾媒咨询)数据显示， 42.9%的受访用户表示产品质量是他们最关心的因素，而57.1%的用户在购买时主要担忧产品功能未达预期。
Driven by the transformation of the traditional small home appliance industry and the growing consumer demand for smart products, the small home appliance industry is developing in the direction of intelligence. In recent years, the smart small home appliance market has grown strongly. In 2020, the sales volume of smart speaker, smart toilet, and sweeping robot market segments is expected to reach 59.1 million, 8.21 million and 8.82 million units, respectively. Although the smart small home appliance industry is growing rapidly, the situations that some manufacturers lie and exaggerate in their advertisements come up very often. As the data of iiMedia Research showed, 42.9% of the users surveyed said that product quality is the key factor that they care about most, while 57.1% of users mainly worry about the function of the product is not up to their expectations when purchasing.
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