全球领先的新经济产业第三方数据挖掘与分析机构
关于“一条”的报告
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艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告
在众多休闲食品中，辣条口味浓郁，具有独特的咬劲，为消费者带来愉悦和满足感，拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示，2022年中国辣条食品市场规模达517亿元，2026年有望达927亿元。对健康美味的休闲食品追求，使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research（艾媒咨询）调研数据显示，54.6%的辣条消费者偏好香辣口味的辣条；喜欢吃有嚼劲口感的辣条消费者占比达50.1%。
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艾媒咨询 | 2025年中国辣条食品行业发展状况及消费行为调查数据
随着消费者对健康和口味多样化的需求增加，中国辣条食品行业开始向高端化、健康化转型，推出更多低油、低盐、低糖的产品。同时，辣条企业也在积极拓展海外市场，出口量逐年增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国辣条食品行业发展状况及消费行为调查数据》显示，2024年辣条食品行业市场规模为834.8亿元，2026年预计达到926.5亿元，这一增长趋势反映了中国辣条食品行业的快速发展和市场需求的持续扩大。
在中国消费者购买辣条时考虑的主要因素中，安全因素占比最高，达到48.34%，显示出消费者对食品安全的高度重视。其次是价格因素，说明价格对消费者的购买决策有较大影响。此外，从中国消费者购买辣条的渠道来看，综合电商平台（淘宝、京东等）的占比最高，达到40.98%，显示出消费者更倾向于在这些平台上购买辣条。线下小型商店、便利店的占比为37.66%，位居第二，线下零食专卖店占比35.06%，说明线下购买依然是重要渠道。这反映了中国消费者在休闲食品消费上日趋成熟：既追求品质安全又保持价格敏感，既享受线上便利又需要线下体验的复合型消费特征。
艾媒咨询分析师认为，中国辣条食品行业未来将朝着健康化、高端化与品牌化方向发展。在消费端，随着人们对食品安全与品质要求的不断提升，企业将持续推进配方优化，推出低糖、低油、低盐及零添加产品，并建立完善的原料可追溯体系。在生产端，通过技术升级，实现自动化与智能化制造，显著提升品控水平。渠道方面，线上线下深度融合，零食量贩店与电商定制产品成为新增长点。此外，风味创新与国潮元素的结合，不断拓展消费场景，推动行业从“价格竞争”迈向“价值竞争”，助力整体市场规模持续扩大。
With the increasing demand for health and diverse flavors among consumers, the Chinese spicy strip food industry has begun to transform towards high-end, healthy products, launching more low-oil, low-salt, and low-sugar items. Meanwhile, spicy strip enterprises are also actively expanding their overseas markets, with export volumes growing year by year. According to the latest "2025 China Spicy Strip Food Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for new economy industries, the market size was 83.48 billion yuan in 2024 and is expected to reach 92.65 billion yuan in 2026. This growth trend reflects the rapid development of the Chinese spicy strip food industry and the continuous expansion of market demand.
Among the main factors influencing Chinese consumers' purchase of spicy strips, safety concerns account for the highest proportion at 48.34%, indicating consumers' high regard for food safety. Price is the second most important factor, suggesting that price has a significant impact on consumers' purchasing decisions. In terms of the channels through which Chinese consumers purchase spicy strips, comprehensive e-commerce platforms (such as Taobao and JD.com) have the highest share at 40.98%, showing that consumers prefer to buy spicy strips on these platforms. Offline small stores and convenience stores account for 37.66%, ranking second, while offline snack specialty stores account for 35.06%, indicating that offline purchases remain an important channel. This reflects the increasingly mature consumption behavior of Chinese consumers in the snack food sector: they pursue both quality and safety while remaining price-sensitive, and they enjoy the convenience of online shopping while also seeking offline experiences, demonstrating a complex consumption characteristic.
Analysts from iiMedia Research believe that the Chinese spicy strip food industry will move towards healthiness, high-end, and branding in the future. On the consumer side, as people's demands for food safety and quality continue to rise, enterprises will continuously optimize their formulas, launch low-sugar, low-oil, low-salt, and zero-additive products, and establish a complete raw material traceability system. On the production side, through technological upgrades, they will achieve automated and intelligent manufacturing, significantly improving quality control. In terms of channels, online and offline will be deeply integrated, with snack discount stores and customized products for e-commerce becoming new growth points. Additionally, the combination of flavor innovation and national trend elements will continuously expand consumption scenarios, driving the industry to shift from "price competition" to "value competition" and helping the overall market size to continue to expand. -
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