关于“个人云存储”的报告
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艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告
目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028. -
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艾媒咨询|2021上半年中国灵活用工专题研究报告
本报告研究涉及企业/品牌/案例：盒马鲜生，趣活，薪宝科技，美团，饿了么
2021年中国灵活就业群体规模达到两亿以上，其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃，在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策，在认可用工行业地位的同时，强化落实社保补贴政策。其次，2020年中国生产总值约1015986亿元，同比增长2.3%，创历史新高。其中，第三产业增加值比重为54.5%。但与此同时，中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大，对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显，这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展，在加强税收、社保等方面已有的行业规范，更加明确税收要求的情况下，开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时，创造更好的灵活用工环境，为未来吸引更多灵活用工从业人员打下夯实基础。此外，行业将逐渐走向专业化和成熟化，积累人力资源、客户资源和口碑，覆盖生产流程各个步骤和职业发展路径的不同职级，提高业内公司议价能力。同时，专业化也将帮助扩大行业覆盖人群，从原先主要覆盖技术型人才和通用型人才，到逐渐覆盖战略型人才，为劳动者提高更多选择，也使得企业受益于灵活用工专业化，拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation. -
艾媒咨询|2020-2021年中国个人网盘专题调研报告
本报告研究涉及企业/品牌/案例：百度网盘，和彩云。
随着全球大数据不断增长，未来数据云存储容量需求也将不断扩大，iiMedia Research（艾媒咨询）数据显示，2020年全球数据中心存储容量将达到272艾字节。不断扩大的个人数据和云储存需求加速了个人云服务市场的发展，预计2020年中国个人云盘用户规模有望超过4亿人。在5G时代的背景下，数据安全、传输安全、个人信息和隐私保护等个人网盘安全性的问题备受用户关注，未来个人网盘行业将从安全性、储存空间、传输速度等方面提升用户使用体验，促进行业良性发展。
With the continuous growth of global big data, the demand for data cloud storage capacity will continue to expand in the future. According to iiMedia Research, the global data center storage capacity will reach 272 exabytes in 2020. The ever-expanding demand for personal data and cloud storage has accelerated the development of the personal cloud service market. It is estimated that by 2020, the scale of China's personal cloud disk users is expected to exceed 400 million. In the context of the 5G era, the security of personal network disks such as data security, transmission security, personal information and privacy protection has attracted the attention of users. In the future, the personal network disk industry will improve users in terms of security, storage space, and transmission speed. Use experience to promote the healthy development of the industry. -
艾媒咨询|2020年中国迷你仓行业发展现状及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例：考拉迷你仓， CBD迷你仓，京小仓，迷你仓。
其他企业/品牌：去那存，优立仓，中国迷你仓，大众迷你仓，乐存乐库，安东自助仓，万物仓，放东西，跑跑箱。
随着城市房价上升、人均居民可居住面积不断下降、个人购买力旺盛，城市居民产生了储存闲置物品的需求。加上迷你仓行业配套服务，如物流仓储等的快速发展，都推动了迷你仓行业市场规模的扩大。数据显示，2020年，中国迷你仓行业市场规模达到11.4亿元，同比增长28%，预计2021年将以22%的增速升至14.0亿元。行业良好的前景吸引京东、顺丰、万科等巨头入局，市场体量逐步扩大。艾媒咨询分析师认为，作为新兴行业，迷你仓的发展符合城市功能服务细分的发展趋势，具有较大的发展潜力。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放。
With the rise of urban housing prices, per capita living space has been declining, personal purchasing power is strong, urban residents have generated the need to store idle goods. Coupled with the mini-warehouse industry supporting services, such as the rapid development of logistics warehousing, have promoted the mini-warehouse industry market scale expansion. In 2020, the market size of China's mini warehouse industry reached 1.14 billion yuan, up 28 percent year on year, and is expected to grow by 22 percent to 1.40 billion yuan, according to the 2021. Good prospects for the industry to attract JD.com, SF & Fung, Vanke and other giants into the game, the market volume has gradually expanded. iimedia research believe that as an emerging industry, the development of mini-warehouse in line with the development trend of urban functional service SEGMENTATION, with greater development potential. In the future, with the mini-warehouse industry demand and concept of the gradual resolution of the two major difficulties, China's mini-warehouse industry dividends will be released gradually. -
艾媒咨询|2020考拉海购高端洗护行业消费趋势报告
本报告研究涉及企业/品牌/案例：考拉海购。
传统基础清洁洗护产品功能单一，随着生活品质的提升，更多消费者开始重视洗护产品的包装设计与功能多样化，期待拥有奢华细分科技的洗护体验，因此高端洗护市场呈现出巨大的发展潜力。iiMedia Research（艾媒咨询）数据显示，预计到2023年底，全球个人洗护电商市场销售额将达1816.0亿美元，全球洗护市场规模的扩增也体现出高端洗护行业的稳定发展。近年来“科技防脱，科学生发”的概念开始为国民所重视，健康科学的洗护产品在年轻消费者群体中也拥有广泛的市场需求，男性成为防脱用户的主力快速增长核心驱动消费军。除了主打健康，各洗护品牌在产品特色的基础上提出多个洗护新概念。考拉海购采用全球直采模式，精选全球高端洗护产品，通过实验室评测、社群推新、短视频等提升高端洗护品牌产品的曝光度，并结合多种营销策略进一步提升用户心智。在未来，高端洗护行业将向细分化、个性化、多元化、社交化及人格化方向发展。
Traditional basic cleaning and care products have a single function. With the improvement of the quality of life, more consumers have begun to pay attention to the packaging design and diversification of functions of the care products. Therefore, the high-end care market presents huge development potential.As the data of iiMedia Research showed, it is estimated that by the end of 2023, the global personal care e-commerce market sales will reach 181.6 billion U.S. dollars. The expansion of the global care market also reflects the stable development of the high-end care industry. In recent years, the concept of "preventing hair loss in a scientific way" has begun to be valued by the people. Health and scientific care products also have a wide market demand among young consumers, and men have become the main consumers. In addition to focusing on health, many care brands put forward a number of new care concepts based on product characteristics. Kaola Shopping adopts the model of global direct procurement to select global high-end care products. It enhances the exposure of high-end care brand products through evaluation, community building, short videos, etc., and combines multiple marketing strategies to further enhance users' mind. In the future, the high-end care industry will develop in the direction of segmentation, personalization, diversification, socialization and personality. -
艾媒咨询|2020上半年中国个人网盘市场现状及头部企业布局研究报告
在遭受2016年的严整打击后，中国个人网盘行业发展回归理性，具备较强资质背景的企业成为市场主要竞争者。另一方面，技术发展和移动终端普及的背景下，更多终端数据、个人文件出现，网民对于存储介质的需求也在提升。iiMedia Research(艾媒咨询)数据显示，2020年中国个人云存储用户规模预计超过4亿人。市场空间的扩大也使各领域巨头企业再次聚焦于个人网盘行业，虽然目前百度网盘具有领先优势，但未来竞争格局仍有较大变化空间，市场战火即将重燃。
After the suffer of tighten restriction in 2016, the development of China personal cloud disk industry has returned to rationality, and enterprises with strong qualification background have become the main competitors in the market. On the other hand, with the development of technology and popularization of mobile terminals, more terminal data and personal files appear, and the demand for storage media by netizens is also increasing. As the data of iiMedia Research showed, the user scale of China Personal Cloud Storage Industry is expected to exceed 400 million in 2020. The expansion of market space also makes the giant enterprises in various fields focus on the personal cloud disk industry again. Although Baidu Netdisk has the leading advantage at present, there is still great room for change in the competition pattern in the future. And the market competition is about to start again.
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