全球领先的新经济产业第三方数据挖掘与分析机构
关于“仪表”的报告
艾媒咨询|2021年中国钟表行业发展白皮书
本报告研究涉及企业/品牌/案例:万表
数据显示,2021年中国钟表行业市场规模2298.3亿元,其中二手钟表市场规模1287.1亿元,新表市场规模896.4亿元,维修市场规模114.9亿元。随着市场的高增长,艾媒咨询分析师预测,2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进,中国钟表电商将推动中国钟表产业数字化转型,AI与传统行业的融合不断加深,数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域,通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology.艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
随着居民收入水平提高,中国医美市场规模持续快速发展,进而带动了家用美容仪市场的消费升级。与此同时,家用美容仪逐渐被纳入更严格的医疗器械监管,促进了市场良好有序地发展,共同推动了市场的消费升级。中国家用美容仪市场伴随着国产品牌的快速成长,国产品牌占有的市场份额将进一步扩大。为了保障消费者权益,国家药监局加大了对家用美容仪,特别是射频美容仪的监管力度。在监管趋严的背景下,企业更应注重技术创新和产品研发,生产符合国家标准的家用美容仪产品,保障行业健康有序高质量发展。随着监管政策的推出,行业呈现高质量发展态势,市场规模有望持续增长。
As residents' income levels have increased, the Chinese medical aesthetics market has continued to experience rapid growth, thereby driving the upgrading of consumption in the home beauty instrument market. At the same time, home beauty instrument is gradually included in the stricter regulation of medical devices, which promotes the good and orderly development of the market, and jointly promotes the consumption upgrade of the market. China's domestic beauty instrument market is accompanied by the rapid growth of national brands, and the market share occupied by national brands will be further expanded. In order to protect consumer rights and interests, the State Drug Administration has increased the regulation of home beauty equipment, especially radio frequency beauty equipment. Under the background of tightening regulation, enterprises should pay more attention to technological innovation and product research and development, production of household beauty instrument products in line with national standards, to protect the industry's healthy and orderly high-quality development. With the introduction of regulatory policies, the industry presents a high-quality development trend, the market size is expected to continue to grow.艾媒咨询 | 2025年中国智能手表市场发展状况与消费行为调查数据
近年来,在技术迭代与健康需求增长的驱动下,中国智能手表市场发展迅猛。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国智能手表市场发展状况与消费行为调查数据》数据显示,中国智能手表产量呈现稳中向好的趋势。2023年中国智能手表产量为7030.6万个;到2024年产量进一步增长,达到8095.4万个,反映出智能手表市场有一定的发展活力与增长潜力。在2025年中国消费者购买智能手表原因中,健康监测以45.48%的比例成为消费者购买智能手表的最主要原因,显示出消费者对健康功能的重视;产品设计精美有个性和记录运动情况分别以44.71%和43.44%的比例紧随其后,反映出消费者对智能手表外观和运动功能的看重。在2025年中国消费者购买智能手表渠道中,官方线上渠道占比最高,达到63.95%,表明消费者更倾向于通过线上官方渠道购买智能手表;其次是官方线下渠道,占比49.68%,说明官方直营和加盟店也是消费者的重要购买渠道。
艾媒咨询分析师认为,中国智能手表市场将在技术创新与场景拓展中迎来新突破:健康监测功能向医疗级精准化演进,微型生物传感器的普及有望实现疾病早期预警,推动与医疗健康体系的数据互通;场景细分领域持续深耕,专业运动手表在跑姿分析、训练计划定制等方面走向专业化,儿童产品则融合K12教育资源向学习陪伴平台升级;随着5G与AIoT技术成熟,智能手表将成为智能家居控制、AR 交互等场景的核心入口,通过万物互联生态构建差异化竞争力。企业需聚焦技术研发与用户需求,在医疗级功能落地、场景化产品矩阵构建及生态协同方面强化优势,以抢占市场先机。
In recent years, driven by technological iteration and the growth in health demands, the smartwatch market in China has developed rapidly. According to the latest "Survey data on the development status and consumer behavior of China's smartwatch market in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the output of smartwatches in China shows a stable and improving trend. In 2023, the production of smartwatches in China was 70.306 million. By 2024, production will further increase to 80.954 million units, reflecting that the smartwatch market has certain development vitality and growth potential. Among the reasons why Chinese consumers purchase smartwatches in 2025, health monitoring accounted for 45.48%, becoming the most important reason for consumers to buy smartwatches, demonstrating consumers' emphasis on health functions. The exquisite and distinctive product design and the recording of sports conditions followed closely with proportions of 44.71% and 43.44% respectively, reflecting consumers' emphasis on the appearance and sports functions of smartwatches. In 2025, among the channels for Chinese consumers to purchase smartwatches, the official online channels accounted for the highest proportion, reaching 63.95%, indicating that consumers are more inclined to purchase smartwatches through official online channels. Secondly, there are official offline channels, accounting for 49.68%, indicating that official direct sales and franchise stores are also important purchasing channels for consumers.
Analysts from iiMedia Research believe that the Chinese smartwatch market will achieve new breakthroughs in technological innovation and scenario expansion: health monitoring functions are evolving towards medical-grade precision, and the popularization of micro-biosensors is expected to enable early disease warnings and promote data intercommunication with the medical and health system. The segmented fields of scenarios continue to be deeply cultivated. Professional sports watches are moving towards specialization in aspects such as running posture analysis and customized training plans, while children's products are integrating K12 educational resources and upgrading to a learning and companionship platform. With the maturation of 5G and AIoT technologies, smartwatches will become the core entry point for scenarios such as smart home control and AR interaction, and build differentiated competitiveness through the Internet of Everything ecosystem. Enterprises need to focus on technological research and development and user demands, strengthen their advantages in the implementation of medical-grade functions, the construction of scenario-based product matrices, and ecological collaboration, in order to seize market opportunities.
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