艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒报告 |2019中国饰品产业发展状况与消费者行为变化监测调查报告

本报告涉及企业/品牌包括：卡地亚、蒂凡尼、宝格丽、梵克雅宝、海瑞·温斯顿、宝诗龙、御木本、施华洛世奇、布契拉提、百达翡丽、爱彼、宝珀、江诗丹顿、宝玑、伯爵、积家、劳力士、Noonoo Fingers、JUEM、J.estina、冠城钟表珠宝、时间由你、英皇钟表珠宝、飞亚达、时计宝、东方表行、宝光实业、冠亚商行、先施表行、周大福、老凤祥、谢瑞麟、周生生、六福珠宝、周大生、明牌首饰、潘朵拉、蒂凡尼、至尊宝物、玉龙云集、囤宝科技、涅尔瓦纳珠宝、翡标奢品、隐奢、柚子黄金、超级金店、中国珠宝云、衣表堂堂、Fantor、聚鱼网络、有表、EoneTimepieces、坚力创建、表友贸易、手表之家、美时美刻、鸿时钟表、TIME100、齐表网、GQWATCH睿士表、表团网、 德瑞亨、万表网、美格尔、福康寿表
2018年，中国饰品的消费需求总人口为10.0亿人，同比增长3.1%，中国饰品消费市场发展潜力巨大。腕表市场方面，中国高端腕表市场仍被进口品牌占据，2018年中国腕表进口量增长22.7%，突破3000万只，二线城市的中青年更关注高端腕表。珠宝饰品市场方面，珠宝饰品消费年轻化、大众化、私人化，黄金饰品仍是饰品消费主流，2018年中国黄金消费量中黄金首饰有736.3吨，同比增长5.7%。

In 2018, the total population of China's accessory demand is 1 billion, up by 3.1% year on year. China's accessory market has huge potential for development. In terms of the wristwatch market, China's high-end wristwatch market is still occupied by imported brands. In 2018, China's wristwatch import volume increased by 22.7% to more than 30 million, and the potential customers of which are young and middle-aged people in second-tier cities. In terms of jewelry market, jewelry consumption is younger，more popular and more personal, and gold jewelry is still the mainstream of jewelry consumption. In 2018, China's gold consumption accounted for 736.3 tons of gold jewelry, with a year-on-year growth of 5.7%.

艾媒咨询|2021年中国耳朵经济发展专题研究报告

本报告涉及的案例/品牌/企业：喜马拉雅

得益于内容的创新和多元化的应用场景，在线音频行业的市场需求被进一步释放。iiMedia Research(艾媒咨询)数据显示，中国在线音频用户规模保持连续增长态势，2022年在线音频用户规模将达到6.90亿人。随着在线音频用户渗透率的持续提升，用户的付费习惯也在逐渐养成，在线音频平台借助消费节日的模式，向用户推送大量优质内容及优惠措施，不仅对内容生产形成了刺激作用，也使得知识付费行业更加契合目前新生代群体消费习惯，促进行业发展。
Benefit from the innovation of content and diversified application scenarios, the market demand of the online audio industry has been further released. According to iimedia research, the number of online audio users in China has maintained a continuous growth trend, and the number of online audio users will reach 690 million in 2022. With the continuous improvement of online audio user penetration, users' payment habits are gradually formed. With the help of the consumption Festival mode, the online audio platform pushes a large number of high-quality content and preferential measures to users, which not only stimulates the content production, but also makes the knowledge payment industry more in line with the current consumption habits of the new generation of groups and promote the development of the industry.

艾媒报告|2019-2020年中国在线音频专题研究报告

本报告研究涉及企业/品牌/案例：荔枝FM,蜻蜓FM,喜马拉雅FM,懒人听书

中国在线音频行业迎“耳朵经济”蓬勃发展新时期。iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国在线音频用户规模将达5.42亿。2020年“耳朵经济”有望进一步激发，内容生态建设仍是发展之关键。
iiMedia Research（艾媒咨询）数据显示， 2019年中国在线音频市场用户规模达4.89亿人，随着在线音频平台的资源投入和品质内容供给，2020年“耳朵经济”有望进一步激发。艾媒咨询分析师认为，在线音频行业发展核心仍然是内容生态的建设，未来三到五年内，内容建设将持续推进，日益向细分化、场景化发展。内生于用户年轻态、热衷表达的UGC模式，将不同于知识付费背景下的PGC模式，由用户参与、携手主播共建内容生态，具有更灵活、更人性化的特点，在优质内容驱动下将更高效赋能行业发展。此外， 5G技术的发展将进一步加速，在线音频行业若能顺利迎接5G+物联网的时代变革，未来在线音频将有望开辟出新的发展空间。
Data from iiMedia Research shows that the number of users in China's online audio market reached 489 million in 2019. With the resource input and quality content supply of online audio platforms, the “ear economy“ is expected to be further stimulated in 2020. Imedia consulting analysts believe that the core of the development of the online audio industry is still the construction of content ecology, in the next three to five years, content construction will continue to promote, increasingly to a fine differentiation, scene development. The UGC model with young users and keen expression will be different from the PGC model under the background of knowledge payment, with users' participation and co-construction of content ecology by anchors. It will be more flexible and more user-friendly, and will be more efficient in enabling the development of the industry driven by high-quality content. In addition, the development of 5G technology will be further accelerated. If the online audio industry can successfully embrace the era change of 5G+ Internet of things, it is expected to open up new development space for online audio in the future.

(以下为节选页，完整版共44页）

艾媒舆情|特斯拉车主 “车顶维权”事件舆情监测报告

2021年4月19日，上海车展特斯拉展台，一名女子身穿印着“刹车失灵”四个红色大字的白T恤，爬上特斯拉展车车顶高呼“特斯拉刹车失灵”，后被警方带走。经过媒体传播、舆论发酵，网络上对此事的关注度激增。21日，中纪委、国家市场监管总局等官方机构回应该事件，再次掀起了网络上的讨论热潮。

艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告

本报告涉及的案例/品牌/企业：荔枝，喜马拉雅，懒人听书，Clubhouse

得益于内容的创新和多元化的应用场景，在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示，2021年中国在线音频市场规模将达到220.0亿元，同比增长67.9%。随着“在线音频+同好社交”模式的兴起，用户越来越重视双向互动，未来在线音频行业将会朝更多元化领域方向发展，社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened.

新疆拉夏贝尔服饰股份有限公司2021年第三季度报告

阿拉丁2021年第三季度报告

艾媒报告 |2019年中国马拉松产业研究与用户分析报告

本报告研究涉及企业/品牌包括:悦跑圈、爱燃烧、马拉马拉、42旅、LP、迈克达威、保而防、AQ、慕乐、护多乐、迪卡龙、周林频谱、赞斯特、世达、途安、尤尼克斯、威尔胜、佳禾、法藤、美津浓、麦迪

iiMedia Reserach（艾媒咨询）大数据监测显示，作为体育产业的重要环节，中国马拉松产业形成了以跑者、赛事和城市为核心的成熟的产业链，预计2020年总产值将突破1000亿元。在马拉松用品、资讯及训练等细分消费市场，不同年龄、性别的用户表现出了差异性。未来，马拉松产业链将走向专业化、精细化，“马拉松+旅游”等新兴业态也将不断发展。

The scale of China's sports industry continues to expand, the industrial population will reach 500 million people in 2025. As an important area of sports industry, marathon industry grasps the positive development of policy, economy and industry advantage. iiMedia Reserach Big data monitoring shows that the Chinese marathon has formed a mature industrial chain with runners, tournaments and cities at its core, and is expected to exceed 100 billion yuan in 2020. In the market segment of marathon supplies, information and training, users of different ages and genders showed differences. Rapid development at the same time, but also brought the event development chaos, the market operation input cost is not high, medical and hardware facilities and other ills. In the future, the marathon industry chain will continue to go to refinement, enhance the level of facilities, “Marathon + Tourism“ and other emerging industries will continue to develop.

2016-2017中国移动电台行业研究报告

iiMedia Research(艾媒咨询)数据显示，喜马拉雅FM、蜻蜓FM和荔枝FM在活跃用户占比上优势明显，领先于市场上其他电台产品。