全球领先的新经济产业第三方数据挖掘与分析机构
关于“优酷”的报告
艾媒报告|2019-2020中国互动剧产业现状剖析及用户行为调查报告
本报告研究涉及企业/案例/品牌：爱奇艺，腾讯互娱，林氏兄弟，五元文化，互影科技，Netflix，豆瓣，百度贴吧，微信，优酷，中餐厅，芒果TV，Youtube
中国互动剧产业当前处于探索发展的早期阶段，产业规模及用户认知度都较低。iiMedia Research（艾媒咨询）数据显示，仅有37.9%的受访网民表示对互动剧有所了解，超四成网民对互动剧多种结局及交互式剧情体验较感兴趣；40.8%受访网民未来观看意愿较积极。艾媒咨询分析师认为，互动剧的产生，为视频行业带来技术和内容方面的创新，在满足受众多元化、个性化的观赏需求同时，也能推动传统影视剧行业进行升级，带动需求方和供给方的双向增长。未来在产业投资增加、5G技术不断成熟、行业标准逐渐完善的作用下，互动剧剧作数目快速增加，用户规模随之增长，预计2020年互动剧用户规模将突破1亿人。
China's interactive drama industry is currently in the early stage of exploration and development, with low industrial scale and user awareness. According to iiMedia Research, only 37.9% of the netizens surveyed said they knew about the interactive drama, and more than 40% of the netizens were more interested in the multiple endings and interactive plot experience of the interactive drama; 40.8% of the netizens surveyed had more active willingness to watch in the future. iiMedia consulting analysts believe that the emergence of interactive drama brings technological and content innovation to the video industry. It can not only meet the diverse and personalized viewing needs of the audience, but also promote the upgrading of traditional film and television drama industry, and drive the two-way growth of the demand side and the supply side. In the future, driven by the increase of industrial investment, the continuous maturity of 5G technology and the gradual improvement of industrial standards, the number of interactive dramas will increase rapidly, and the user scale will increase accordingly. It is estimated that the user scale of interactive dramas will exceed 100 million in 2020.-
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舆情报告|《庆余年》遭视频网站提前点播引质疑舆情监测报告
本报告研究涉及企业/品牌/案例：视频网站，庆余年，影视，大文娱，人民日报，央视网，中国青年报，芒果TV，爱奇艺，优酷视频，腾讯视频
近日，正在热播的电视剧《庆余年》在腾讯视频、爱奇艺视频开启了“超前点播”服务，在会员的基础上再进行付费50元，就可提前解锁观看6集内容。此消息一出，迅速引来消费者的强烈不满，#庆余年超前点播50元#的话题也一度位列微博热搜榜榜首。
Recently, the hit TV series “Qing Yu Nian“ has started the “advance on-demand“ service on Tencent Video and iQiyi Video. On the basis of membership, it will be paid an additional 50 yuan to unlock 6 episodes in advance. As soon as this news came out, it quickly attracted strong consumer dissatisfaction, and the topic of # 庆余年超前播50元 # was also at the top of the top search rankings on Weibo. -
艾媒报告|2018-2019年中国小镇青年影音娱乐偏好洞察报告
本报告研究涉及企业/品牌包括:腾讯视频、优酷、爱奇艺视频、芒果TV、哔哩哔哩、QQ音乐、酷狗音乐、酷我音乐、网易云音乐、虾米音乐、抖音短视频、快手、西瓜视频、火山小视频、波波视频
中国小镇青年群体约为1.12亿人。iiMedia Research(艾媒咨询)数据显示，在线音乐、在线视频和短视频是小镇青年用户影音娱乐偏好模式的前三名，分别占比85.3%、81.2%和73.0%。2018年主流影音娱乐平台运营策略呈现出年轻化和渠道下沉的趋势。
According to iiMedia Research, online music, online video and short video are the top three entertainment preference for town youth, accounting for 85.3%, 81.2% and 73.0% respectively. Town youth have plenty of spare time. There is a small peak of video entertainment in the afternoon, and killing time become the main purpose of video entertainment for town youth. The proportion of town youth paid for video entertainment is less than 40%, which still has great potential to be tapped. In 2018, the operation strategy of the mainstream audio-visual entertainment platform shows a trend of younger and channel sinking. -
艾媒咨询|后疫情时代中国在线文娱行业研究报告
本报告研究涉及企业/品牌/案例：酷我音乐、中文在线、爱奇艺、腾讯游戏。
随着疫情的扩散，各地陆续出台了限制公共聚集活动、文化娱乐场所营业的要求和延迟复工复学的通知。线下活动受限，居家隔离期间，广大网民线上娱乐需求增长刺激各种云娱乐方式拓展。 2020年第一季度中国在线文娱市场规模超1400亿元，增长率达到27%。预计2020年全年中国在线文娱市场规模将超5000亿元，较2019年增长30%以上。疫情期间，在线文娱平台通过媒介优势，主动承担社会责任助力防疫抗疫，并由娱乐导向拓展到兼具资讯、社交、教育特征。后疫情时代，短视频、网络直播、网络动漫、网络文学、游戏、音乐等在线文娱内容形态将进一步交叉结合。与此同时，传统文娱也将加速线上化进程，以云综艺为典型的新型在线文娱类型将日益增多。
With the spread of the COVID - 19, local governments have issued restrictions on public gatherings and cultural and entertainment venues, as well as notices to delay the resumption of work and school，So offline activities are limited. During home isolation, the growth of online entertainment demand of netizens stimulates the expansion of various cloud entertainment methods. In the first quarter of 2020, the scale of China's online entertainment market exceeded 140 billion yuan, with a growth rate of 27%. It is expected that the scale of China's online entertainment market will exceed 500 billion yuan in 2020, increasing by more than 30% compared with 2019. During the COVID-19, online entertainment platforms took the initiative to take social responsibilities to help epidemic prevention and Disseminate anti-epidemic measures through media, and expanded from entertainment to information, social contact and education features. In the Post-epidemic era, online entertainment forms such as short videos, live streaming, online animation, online literature, games and music will be further integrated. At the same time, traditional entertainment will also accelerate the process of online entertainment, and cloud entertainment as a typical new type of online entertainment will be increasing.
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