艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告

本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。

在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%

Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years.

艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告

此次报告涉及到的品牌/企业/案例包括：灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括：乘风破浪的姐姐，芒果超媒，爱奇艺，腾讯，优酷，芒果TV，这就是街舞，中国好声音，妻子的浪漫旅行，青春有你，向往的生活，朋友请听好，创造营2020，少年之名，明日之子，中国新说唱，王牌对王牌，偶像练习生，乐队的夏天。

iiMedia Research（艾媒咨询）数据显示，2020年下半年，主流平台网络综艺题材方面，观察体验类综艺节目热度不减，音乐、选秀竞技类节目战火延续，电商、时尚的兴起，潮流综艺迎来小高潮，直播带货格外火热，直播带货节目也同步落地开花。

iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering.

艾媒咨询|后疫情时代中国在线文娱行业研究报告

本报告研究涉及企业/品牌/案例：酷我音乐、中文在线、爱奇艺、腾讯游戏。
　　随着疫情的扩散，各地陆续出台了限制公共聚集活动、文化娱乐场所营业的要求和延迟复工复学的通知。线下活动受限，居家隔离期间，广大网民线上娱乐需求增长刺激各种云娱乐方式拓展。 2020年第一季度中国在线文娱市场规模超1400亿元，增长率达到27%。预计2020年全年中国在线文娱市场规模将超5000亿元，较2019年增长30%以上。疫情期间，在线文娱平台通过媒介优势，主动承担社会责任助力防疫抗疫，并由娱乐导向拓展到兼具资讯、社交、教育特征。后疫情时代，短视频、网络直播、网络动漫、网络文学、游戏、音乐等在线文娱内容形态将进一步交叉结合。与此同时，传统文娱也将加速线上化进程，以云综艺为典型的新型在线文娱类型将日益增多。

　　With the spread of the COVID - 19, local governments have issued restrictions on public gatherings and cultural and entertainment venues, as well as notices to delay the resumption of work and school，So offline activities are limited. During home isolation, the growth of online entertainment demand of netizens stimulates the expansion of various cloud entertainment methods. In the first quarter of 2020, the scale of China's online entertainment market exceeded 140 billion yuan, with a growth rate of 27%. It is expected that the scale of China's online entertainment market will exceed 500 billion yuan in 2020, increasing by more than 30% compared with 2019. During the COVID-19, online entertainment platforms took the initiative to take social responsibilities to help epidemic prevention and Disseminate anti-epidemic measures through media, and expanded from entertainment to information, social contact and education features. In the Post-epidemic era, online entertainment forms such as short videos, live streaming, online animation, online literature, games and music will be further integrated. At the same time, traditional entertainment will also accelerate the process of online entertainment, and cloud entertainment as a typical new type of online entertainment will be increasing.

艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发，互联网为新生音乐人提供更多舞台

　　华语音乐市场经过近30年的发展，产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元，预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条，同时激活了华语音乐创作热情，2019年华语创作型音乐人占比67%，同比增长45.7%，音乐人的风格也更趋多元化，其中流行、民谣、说唱、古风、电音成为风格前五。2020年，在华语音乐用户中，网络音乐用户规模达6.35亿，iiMedia Research(艾媒咨询)数据显示，摇滚、说唱、中国风音乐类型偏好增长明显，华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强，同时，近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略，结果显示，爱奇艺成用户观看音乐综艺的首选平台，其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密，信息技术的大爆发将会成为华语音乐发展的最大助力。

　　After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music.

艾媒报告|2019-2020中国二次元视频行业专题研究报告

本报告研究涉及企业/品牌/案例：AcFun，bilibili，腾讯视频，抖音；其他提及企业/品牌：爱奇艺，快手，优酷，快看漫画，叭哒，风鱼动漫，腾讯动漫，波动星球，阅文集团

iiMedia Research（艾媒咨询）数据显示，中国二次元用户规模预计在2021年突破4亿人，用户规模的持续增长，抬升了二次元产业的商业价值。随着国家政策的鼓励、中国二次元视频行业发展环境向好、视频产业链条趋于完善、直播与电商元素的加入，加速了中国二次元视频商业化。iiMedia Research（艾媒咨询）数据显示，以A站、B站为代表的垂直二次元视频平台仍是二次元用户观看视频的主要占地，占比超过五成；近六成的受访网民会为观看二次元视频付费。艾媒咨询分析师认为，平台方对UP主创作的大力扶植，不仅有利于丰富完善二次元视频内容生态，推动二次元视频产业升级，还有助于吸引更多用户人群。随着主力年轻用户的崛起，以及泛二次元用户人群的扩大，二次元视频平台有望迎来发展红利。

As the data of iiMedia Research showed, the scale of China ’s Two-dimensional users is expected to exceed 400 million by 2021. The continued growth in user scale has boosted the commercial value of the secondary industry. With the encouragement of national policies, the development environment of China ’s secondary video industry is improving, the video industry chain is complete, and the addition of live broadcast and e-commerce elements has accelerated the commercialization of China ’s Two-dimensional video. As the data of iiMedia Research showed, vertical Two-dimensional video platforms represented by AcFun and BiliBili are still the main areas for video watching by Two-dimensiona users, accounting for more than 50%; nearly 60% of the interviewed netizens will Pay for watching Two-dimensional videos. iiMedia analysts believe that the platform's strong support for the creator's main creation will not only help enrich and improve the Two-dimensional video content ecology, promote the upgrade of the Two-dimensional video industry, but also help attract more user groups. With the rise of the main young users and the expansion of the Pan- two-dimensional user population, the Two-dimensional video platform is expected to usher in a development bonus.

艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告

本报告研究涉及企业/品牌/案例：中国电影集团公司，光线传媒，万达影业，华谊兄弟，博纳影业集团，上海电影集团有限公司，乐视影业，阿里巴巴，华策影视，华夏电影，优酷，爱奇艺，腾讯视频，中影南方，大地数字影院，金逸影城，淘票票，猫眼电影，大众点评，豆瓣，成都可可豆动画，彩条屋，北京文化，郭帆文化，北京登峰，欢喜传媒，坏猴子影业，北京映月，博纳影业，果麦文化，上海亭东，天津猫眼，河南电影，拍拍文化，中汇影视，天津磨铁，喀什嘉映，好好看文创，满满额娱乐，《哪吒之魔童降世》，《流浪地球》，《复仇者联盟4：终局之战》，《我和我的祖国》，《中国机长》，《疯狂的外星人》，《飞驰人生》，《烈火英雄》，《少年的你》，《速度与激情：特别行动》，《红海行动》，《唐人街探案2》，《我不是药神》，《西红市首富》，《复仇者联盟3：无限战争》，《捉妖记2》，《毒液》，《海王》，《侏罗纪世界2》，《前任3：再见前任》，《催眠·裁决》，《误杀》，《使徒行者2：谍影行动》，《反贪风暴4》，《扫毒2天地对决》，《“大”人物》，《犯罪现场》，《南方车站的聚会》，《沉默的证人》，《廉政风云》，《风中有朵雨做的云》，《追龙2》，《比悲伤更悲伤的故事》，《诛仙1》，《白蛇·缘起》，《大约在冬季》，《一吻定情》，《下一任：前任》，《只有芸知道》，《被时光抓走的人》

2019年的电影票房与题材、档期和演员关系密切。从题材看，2019年票房前50的国产电影中，按类型分，故事类型影片数量最多，共有37部，其中，体现主流意识形态的传记类型电影契合时代主题，与观众的爱国之情产生共鸣，获得了较好的票房收入。从档期看，2019年“贺岁档”及“暑期档”电影发力不足往年，而今年适逢新中国成立70周年，“国庆档”有较多高质量、高口碑的主旋律电影涌现，10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year.

艾媒报告|2019-2020中国互动剧产业现状剖析及用户行为调查报告

本报告研究涉及企业/案例/品牌：爱奇艺，腾讯互娱，林氏兄弟，五元文化，互影科技，Netflix，豆瓣，百度贴吧，微信，优酷，中餐厅，芒果TV，Youtube

中国互动剧产业当前处于探索发展的早期阶段，产业规模及用户认知度都较低。iiMedia Research（艾媒咨询）数据显示，仅有37.9%的受访网民表示对互动剧有所了解，超四成网民对互动剧多种结局及交互式剧情体验较感兴趣；40.8%受访网民未来观看意愿较积极。艾媒咨询分析师认为，互动剧的产生，为视频行业带来技术和内容方面的创新，在满足受众多元化、个性化的观赏需求同时，也能推动传统影视剧行业进行升级，带动需求方和供给方的双向增长。未来在产业投资增加、5G技术不断成熟、行业标准逐渐完善的作用下，互动剧剧作数目快速增加，用户规模随之增长，预计2020年互动剧用户规模将突破1亿人。

China's interactive drama industry is currently in the early stage of exploration and development, with low industrial scale and user awareness. According to iiMedia Research, only 37.9% of the netizens surveyed said they knew about the interactive drama, and more than 40% of the netizens were more interested in the multiple endings and interactive plot experience of the interactive drama; 40.8% of the netizens surveyed had more active willingness to watch in the future. iiMedia consulting analysts believe that the emergence of interactive drama brings technological and content innovation to the video industry. It can not only meet the diverse and personalized viewing needs of the audience, but also promote the upgrading of traditional film and television drama industry, and drive the two-way growth of the demand side and the supply side. In the future, driven by the increase of industrial investment, the continuous maturity of 5G technology and the gradual improvement of industrial standards, the number of interactive dramas will increase rapidly, and the user scale will increase accordingly. It is estimated that the user scale of interactive dramas will exceed 100 million in 2020.

2019全球未来科技大会--互联网下半场 妈妈网的逆势增长之路--妈妈网

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2019全球未来科技大会-互联网下半场 妈妈网的逆势增长之路

2019全球未来科技大会--数字孪生实景OS--康云科技

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2019全球未来科技大会--数字孪生实景OS

艾媒报告|2018-2019年中国小镇青年影音娱乐偏好洞察报告

本报告研究涉及企业/品牌包括:腾讯视频、优酷、爱奇艺视频、芒果TV、哔哩哔哩、QQ音乐、酷狗音乐、酷我音乐、网易云音乐、虾米音乐、抖音短视频、快手、西瓜视频、火山小视频、波波视频

中国小镇青年群体约为1.12亿人。iiMedia Research(艾媒咨询)数据显示，在线音乐、在线视频和短视频是小镇青年用户影音娱乐偏好模式的前三名，分别占比85.3%、81.2%和73.0%。2018年主流影音娱乐平台运营策略呈现出年轻化和渠道下沉的趋势。

According to iiMedia Research, online music, online video and short video are the top three entertainment preference for town youth, accounting for 85.3%, 81.2% and 73.0% respectively. Town youth have plenty of spare time. There is a small peak of video entertainment in the afternoon, and killing time become the main purpose of video entertainment for town youth. The proportion of town youth paid for video entertainment is less than 40%, which still has great potential to be tapped. In 2018, the operation strategy of the mainstream audio-visual entertainment platform shows a trend of younger and channel sinking.