全球领先的新经济产业第三方数据挖掘与分析机构
关于“传统制造”的报告
艾媒报告 |中国粤港澳大湾区专题报告
iiMedia Research(艾媒咨询)数据显示,2018年,粤港澳大湾区的经济总量已达到10.9万亿元,较2017年增长8.0%;预测未来4年经济总量仍保持稳定增长,2022年粤港澳经济总量达到14.76万亿元。艾媒咨询分析师认为,粤港澳大湾区的经济总量已紧近纽约湾区,以目前快速的增长速度,有望在5年内超越东京湾区,成为世界经济总量第一的湾区。
According to iiMedia Research data, the total economic volume of Guangdong, Hong Kong, Macao and Dawan District reached 10.9 trillion yuan in 2018, an 8.0% increase over 2017. It is predicted that the total economic volume will remain stable growth in the next four years, with the total economic volume of Guangdong, Hong Kong and Macao reaching 14.76 trillion yuan in 2022.iiMedia Consulting analysts believe that the total economic volume of Guangdong, Hong Kong, Macao and the Great Bay Area is close to the New York Bay Area. With the current rapid growth rate, it is expected to surpass the Tokyo Bay Area in five years and become the first Bay Area in the world economy. In addition, the Guangdong, Hong Kong and Macau Bay area will vigorously promote high-tech innovation industry, encourage “Internet +“, AI, cloud computing and other “future industries“ to actively develop, so as to lay a foundation for creating a worldwide technological innovation Bay area.艾媒咨询|2021年9-10月中国先进制造行业投融资数据分析简报
伴随新一轮科技革命的开展,新兴信息技术与制造业进行了深度融合,先进制造业成为经济发展的新引擎。近年来,先进制造产业创新不断涌现,并发展成为最活跃的行业之一,相关细分赛道也维持着较高的增长,收获了资本的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国先进制造行业投融资数据分析简报》,助力投资人与创业者用户即时了解市场趋势,获取关键投资决策所需的数据,把握投资逻辑和最新产业机会。
iiMedia Research inquires and publishes the“Analysis report on investment and financing data of China's advanced manufacturing industry from September to October 2021” through iimedia data center (data. iimedia. cn), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.艾媒咨询 | 2025年中国国潮经济消费行为调查数据
随着文化自信提升和产业升级,国潮经济加速渗透,覆盖以服饰、美妆为代表的时尚消费领域,以智能家居、文创产品为核心的科技文化领域,以及非遗活化、老字号创新的文化传承领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国国潮经济消费行为调查数据》数据显示,85.79%消费者更倾向选择国内潮流品牌,其中48.69%因“中国风设计元素”形成消费偏好。服饰与小型家电成国货消费主力,分别占比37.94%和32.18%,短视频平台以35.32%占比成为核心产品认知渠道。消费者购买时更注重官方线上渠道,款式新颖度与技术创新是驱动消费的核心要素。调研显示,消费者对国货质量信任度显著提升,71.23%认为国货较五年前有质变飞跃。但31.55%消费者指出“国际潮流接轨不足”是最大短板,同时存在IP创新乏力、性价比失衡等问题。艾媒咨询分析师认为,品牌需在保留传统文化精髓基础上强化国际化设计语言,构建全渠道服务体系提升消费体验。建议通过数字技术赋能非遗活化,在智能家居、文创产品等领域深化文化科技融合。政府与企业应协同建立国潮标准体系,借助跨境电商推动刺绣、茶艺等文化符号全球化传播。
With the improvement of cultural confidence and industrial upgrading, the country's economic penetration has accelerated, covering the fashion consumption field represented by clothing and cosmetics, the science and technology culture field with smart home and cultural and creative products as the core, and the cultural inheritance field of intangible cultural heritage activation and time-honored brand innovation. According to the latest "Data from China's economic Consumption Behavior Survey in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 85.79% of consumers are more inclined to choose domestic trend brands, of which 48.69% form consumption preferences due to "Chinese style design elements". Clothing and small household appliances became the main force of domestic consumption, accounting for 37.94% and 32.18%, respectively, and short video platforms became the core product cognition channel with 35.32%. Consumers pay more attention to official online channels when purchasing, and novelty of style and technological innovation are the core factors driving consumption. According to the survey, consumers' trust in the quality of domestic products has increased significantly, and 71.23% believe that domestic products have made a qualitative leap compared with five years ago. However, 31.55% of consumers pointed out that "insufficient international trend integration" is the biggest weakness, and there are problems such as lack of IP innovation and imbalance of cost performance. iiMedia Research believe that brands need to strengthen international design language on the basis of retaining the essence of traditional culture, and build an omni-channel service system to enhance consumer experience. It is suggested to enable the activation of intangible cultural heritage through digital technology, and deepen the integration of culture and science and technology in the fields of smart home and cultural and creative products. The government and enterprises should work together to establish a national tide standard system, and promote the globalization of cultural symbols such as embroidery and tea art with the help of cross-border e-commerce.
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