艾媒舆情|2020中国“新冠疫期”华润集团社会责任行为监测报告

本报告研究涉及企业/品牌/案例：华润集团

抗击疫情的阻击战打响以来，华润医疗旗下110多家医疗机构的白衣战士们在高强度高风险的重压下，一直义无反顾艰苦奋战。特别是最前线的华润武钢总医院、武钢二院，始终牵动着整个华润集团乃至全社会的心。

Since the start of the fight against the epidemic, white soldiers in more than 110 medical institutions under China Resources Medical have been fighting hard and hard under the weight of high intensity and high risk. In particular, the frontline China Resources Wuhan Iron and Steel General Hospital and Wuhan Iron and Steel Second Hospital always affect the hearts of the entire China Resources Group and the whole society.

创益通：2021年第三季度报告

艾媒咨询|2020上半年中国网络互助发展专题研究报告

本报告研究涉及企业/品牌/案例：e互助、相互宝。

在国家政策的支持下，中国网络互助行业不断发展，逐渐成为医疗保障的有益补充。2019年中国网络互助行业救助总人数规模超过3万人，行业救助总金额超50亿元。截至2019年年底，中国网络互助覆盖人数达1.5亿人，预计2020年中国网络互助覆盖率达17.8%，2022年网络互助覆盖人数达有望达到3.9亿，覆盖率将达27.8%。通过网络互助平台的对比，结果显示，相较于报销型和综合型平台，给付型和聚焦型平台在人均互助金、获助比例等方面更具优势，e互助综合能力领先各平台。目前没有发现网络互助行业的规模效应，平台会员分摊未来有望保持平稳发展。未来中国网络互助将进入繁荣发展期，有望成为“国民级”产品，专业化运营与风险管控将成平台重点发展方向，行业也将从同质化到募集效率、金额的差异化发展。

With the support of national policies, China's network mutual assistance industry has continued to develop and has gradually become a useful supplement to medical security. In 2019, the total number of people assisted by China's network mutual assistance industry exceeded 30,000, and the total amount of industry assistance exceeded 5 billion yuan. At the end of 2019, the number of people covered by China's network mutual assistance reached 150 million. It is estimated that the coverage rate of China's network mutual assistance will reach 17.8% in 2020, and the number of network mutual assistance coverage is expected to reach 390 million in 2022, with a coverage rate of 27.8%. Through the comparison of network mutual assistance platforms, the results show that, compared with reimbursement and integrated platforms, payment and focused platforms have more advantages in terms of per capita mutual assistance, the proportion of assistance and so on. Besides, the comprehensive ability of “E HUAZHU” leads all platforms. At present, the scale effect of the network mutual assistance industry has not been found, and the platform members are expected to maintain stable spending in the future. In the future, China's network mutual assistance will enter a period of prosperity and development, and it is expected to become a "national-level" product. Professional operation and risk management will become the key development direction of the platforms. The industry will also develop from homogeneity to differentiated development in raising efficiency and amount.

广东邦宝益智玩具股份有限公司2021年第三季度报告

艾媒舆情|2020年8-9月中国长租公寓行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2018-2022年，中国房屋租赁市场租赁人口规模将呈现增长趋势，预测2022年中国房屋租赁市场租赁人口规模达到2.4亿人。目前中国长租公寓市场竞争激烈，企业声誉是公寓争夺租客用户的重要武器，因此品牌方应重视负面舆情，强化口碑建设，以增强租客信心。

艾媒报告|2019中国网络游戏企业社会责任感专题研究报告

本报告研究涉及企业/品牌包括：腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏

iiMedia Research （艾媒咨询）数据显示，2018年中国手机游戏市场规模接近1500亿元，较2017年增长26.4%，而对于游戏行业整体而言，2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致，目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中，腾讯、网易研发的游戏合计收入占比达到44.4%。近年来，中国游戏企业重视企业形象和社会责任，iiMedia Research （艾媒咨询）数据显示，社会责任感TOP50网络游戏企业中，三分之二来自于北上广深一线城市。在企业上市情况方面，A股上市企业占比高达56.0%，经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首，头部企业更需发挥行业领头作用，树立良好业内形象。

As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry.

艾媒咨询|2021Q3中国在线直播行业研究报告

本报告涉及的案例/品牌/企业：斗鱼直播，KK直播，盟主直播

随着在线直播行业不断创新，各细分领域保持稳定态势，直播服务往细分化、垂直化发展，包括泛娱乐直播、电商直播、以及企业直播等领域都吸引了更广泛的用户群体。iiMedia Research(艾媒咨询)数据显示，2021年中国在线直播用户规模将达到6.35亿人，在互联网发展的下半场，随着头部互联网平台的布局和垂直领域应用的发展，直播行业将迎来更多元的应用场景，潜在用户规模呈现上升趋势。(《艾媒咨询|2021Q3中国在线直播行业研究报告》完整高清PDF版共44页，可点击文章底部报告下载按钮进行报告下载)
With the continuous innovation of the online live broadcasting industry, each subdivided field has maintained a stable trend, and the live broadcasting service has developed in a fine and vertical way, including pan entertainment live broadcasting, e-commerce live broadcasting, enterprise live broadcasting and other fields, which have attracted a wider range of user groups. According to iimedia research, China's online live broadcasting users will reach 635 million in 2021. In the second half of the development of the Internet, with the layout of the Internet platform and the development of vertical applications, the live broadcasting industry will usher in more application scenarios, and the scale of potential users will show an upward trend.(“iiMedia Report | 2021 Q3 Research Report on Chinese Online Live Streaming Industry”full version has 44 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

艾媒报告|2020Q1中国跨境电商行业趋势研究报告

本报告研究涉及企业/品牌/案例：天猫国际，奥买家，洋码头。
　伴随着国民经济的高速发展，中国消费者的消费需求不断升级，同时在国家大力支持跨境贸易，改善跨境电商整体配套设施，优化市场发展环境下，中国跨境电商行业市场规模不断扩大，2020年中国跨境电商的市场交易规模预计达到10.3万亿元。但在2020年第一季度期间，受到全球疫情影响，中国跨境电商受到一定程度的冲击，消费红利较2019年同期明显下降。为了解决疫情带来的负面影响，中国各大跨境电商平台积极布局，抢占市场、留存用户，了解用户需求与喜好成为各大跨境电商平台的关注焦点。iiMedia Research(艾媒咨询)数据显示，有72.7%的受访用户认为 “正品保障”是他们选择平台时所考虑的主要因素。同时，在疫情期间有超8成受访用户关注平台疫情期间的公益活动，并且超九成的受访用户购买意愿会因为疫情期间平台的公益行为而提高。

　　Along with the high-speed development of national economy, China's consumer demand grows, at the same time in the country's strong support for cross-border trade, improve the cross-border electricity integral supporting facilities, optimize the environment of market development, cross-border electricity industry in China has been expanding its market, in 2020 China's cross-border electricity market scale is expected to reach 10.3 trillion yuan. However, in the period of the first quarter of 2020, due to the impact of the global epidemic, China's cross-border e-commerce was impacted to a certain extent, and the consumption dividend decreased significantly compared with the same period in 2019.In order to solve the negative impact brought by the epidemic, China's major cross-border e-commerce platforms have actively deployed to seize the market, retain users, and become the focus of attention of major cross-border e-commerce platforms to understand user needs and preferences. As the data of iiMedia Research showed, 72.7% of the surveyed users believe that "quality assurance" is the main factor they consider when choosing a platform. At the same time, more than 80 percent of the surveyed users paid attention to the public welfare activities of the platform during the epidemic, and more than 90 percent of the surveyed users would increase their purchase intention due to the public welfare activities of the platform during the epidemic.

艾媒报告|2019Q3中国在线直播行业发展专题研究报告

本报告研究涉及企业/品牌/案例：斗鱼直播，虎牙直播，now直播，淘宝直播，快手，咪咕视频，花椒直播，新东方在线，腾讯课程，环球网校，伯索云学堂，云朵课程，微吼，顶播，盟主直播，诺云直播，目睹，企鹅电竞，映客直播

iiMedia Research(艾媒咨询)数据显示，预计2019年中国在线直播用户规模将继续保持增长态势，增至5.01亿人，但增速趋于平缓。随着用户规模增速放缓，直播行业人口红利逐渐消失，内容将是推动利润进一步增长的关键。各平台积极布局“直播+”，在丰富平台内容的同时赋能其他行业创新发展，“直播+公益”、“直播+教育”成为热点。iiMedia Research(艾媒咨询)数据显示，超过八成用户愿意观看公益及教育直播。此外，直播造星继续火热，平台通过造星计划培育优质主播，为主播发展提供平台，同时可以提高创作内容的质量，用优质内容吸引用户并推动平台成长，形成良性循环。

As the data of iiMedia Research showed, the scale of China online live streaming users will continue to grow to 501 million people in 2019, but the growth rate will slow down. As the result, the demographic dividend of online live streaming industry gradually disappears. For online live streaming company, content will be the key to promote their further profit growth. Each platform actively arranged ‘online live streaming +’ to enrich the content of the platform and help other industries innovate. ‘Online live streaming + public welfare’ and ‘online live streaming + education’ became the spots. As the data of iiMedia Research showed, more than 80% of users are willing to watch online live streaming of public welfare and education. In addition, the trend of cultivating stars in online live streaming industry is still going on. The platform cultivates high-quality broadcasters through star creation plans, which provide anchors with platforms to become popular and attract more users with high-quality content.

同益股份：2021年第三季度报告