艾媒舆情|2020年8-9月中国长租公寓行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2018-2022年，中国房屋租赁市场租赁人口规模将呈现增长趋势，预测2022年中国房屋租赁市场租赁人口规模达到2.4亿人。目前中国长租公寓市场竞争激烈，企业声誉是公寓争夺租客用户的重要武器，因此品牌方应重视负面舆情，强化口碑建设，以增强租客信心。

艾媒舆情 |自如甲醛房事件舆情监测及分析报告

2018年8月31日，媒体曝出疑因自如长租公寓因租房甲醛超标，至一租客患白血病。艾媒舆情（yq.iimedia.cn）监测发现，事件刷屏令自如面临严重舆情危机，媒体、网民口碑短期内难恢复；舆论进一步发酵，牵连推高房价、租房贷、乱收费等行业其他问题，致长租公寓遭遇行业危机；甚至，事件引起社会各界对逾2亿租房人士的安全担忧，成为重要的企业社会危机事件。

自如长租公寓再现“隔断房”事件舆情监测报告

本报告研究涉及企业/品牌/案例：自如长租公寓
在“隔断房”整治行动过去一年半后，有记者通过调查暗访发现，自如长租公寓平台依然在“打游击”“碰运气”，大量隔断房“卷土重来”，有自如管家甚至称，不被举报就能继续住，查得不严就可以打隔断
In the past year and a half after the “partition house“ renovation operation, some reporters through investigation and secret interviews found that the freely long-rented apartment platform is still “guerrilla“ and “lucky“, a large number of partition houses “return to earth“, and even said that freely housekeepers can continue to live without being reported, and can be interrupted if the investigation is not rigorous.

艾媒报告|2019中国长租公寓市场现状调查与消费者行为监测报告

本报告研究涉及企业/品牌/案例：寓见公寓，朗诗集团，安歆集团，自如，万科泊寓、世联红璞，YOU+,旭辉领寓，相寓，青客，途家，窝趣，城家公寓，车库咖啡，顺为资本，58同城，魔方公寓，蘑菇公寓，蛋壳公寓

城市化发展令城市聚集了相对较多的流动人口，公寓租赁成为这一群体的必要需求;特别是白领阶层中，有43.0%的白领人士表示可以接受一直租房而不买房的生活方式。特别是一线城市的长租公寓市场已基本普及，北京、上海、广州和深圳的长租公寓入住率分别达到93.0%、89.0%、95.0%和96.0%。iiMedia Research(艾媒咨询)研究发现，长租公寓受到资本青睐，地产开发商、地产服务中介、互联网资本和酒店服务集团纷纷进驻长租公寓行业，形成泊寓、自如、YOU+国际青年等品牌，但彼此竞争激烈。艾媒咨询分析师认为，目前长租公寓行业仍处于多种运营模式并存的探索阶段，各大品牌暂时没有形成相对固定的市场格局，性价比是长租公寓下半场争夺的重点，服务和科技会成为长租公寓未来的重要发展方向。

　　Urbanization has caused the city to gather a relatively large number of floating populations. Apartment leasing has become a necessary demand for this group; especially among the white-collar workers, 43.0% of white-collar workers have expressed the possibility of accepting the lifestyle of renting a house without buying a house. In particular, the long-rental apartment market in first-tier cities has been basically popularized. The occupancy rates of long-term rental apartments in Beijing, Shanghai, Guangzhou and Shenzhen have reached 93.0%, 89.0%, 95.0% and 96.0% respectively. iiMedia Research found that long-term rental apartments are favored by capital. Real estate developers, real estate service agencies, Internet capital and hotel service groups have entered the long-term rental apartment industry, forming a brand of parking, free, YOU+ international youth. But they are highly competitive. iiMedia Research analysts believe that the long-term rental apartment industry is still in the exploration stage of multiple operating modes. The major brands have not formed a relatively fixed market structure for the time being. The price/performance ratio is the focus of the long-term rental apartment in the second half. Service and technology will become the important development direction of long-term rental apartments in the future.

艾媒舆情 | 2018上半年中国房地产行业品牌形象感知与危机处置分析报告

2018上半年，中国房产行业面临调控升级、监管加强、安全事故等负面新闻频发的困境。艾媒舆情（yq.iimedia.cn）监测发现，万科、碧桂园、保利等传统地产企业在应对舆情的同时，也尝试通过集团更名而跳出“地产”，探索转型之路。长租公寓和联合办公两种探索形式引起高度关注，但近期长租公寓接连爆发的负面舆情令这一模式面临严峻考验。

嘉寓股份：2021年第三季度报告

嘉寓股份：2019年半年度报告（更新后）

艾媒报告|2018-2019中国在线租房行业专题报告

随着置业成本增高和政府政策支持，在线租房行业发展进入高速发展新时期。iiMedia Research(艾媒咨询)数据显示，2018年中国在线短租用户规模达到1.47亿人，较2017年增长83.0%，2020年用户规模有望突破3亿人。但高速发展的租房市场因涉及多方利益，容易产生纠纷，仍存在大量问题。

As the data of iiMedia Research showed, the scale of online short-term rental users has reached 147 million people, showing an increase of 83.0% over 2017, and the scale is expected to exceed 300 million in 2020. However, the rapid development of the house-rental market is prone to disputes as it involves multiple interests, and there are still a lot of problems. As the data of iiMedia Research showed, more than a half of the interviewed users had experienced long-term apartment rental disputes.

嘉寓股份：2020年半年度报告（更新后）

浙富控股2021年第三季度报告