全球领先的新经济产业第三方数据挖掘与分析机构
关于“南极人”的报告
艾媒咨询|2020年中国内衣行业发展现状及消费者习惯分析报告
本报告研究涉及企业/品牌/案例:都市丽人、汇洁、南极人、全棉时代。
其他企业/品牌:爱慕、古今、婷美,、猫人、Victoria’s Secret、黛安芬、爱美丽,、柏拉图、夏娃之秀、天猫、京东、淘宝、内外、氧气、茵曼,、倾惟、Ubras等。
2019年,中国内衣(含文胸、内裤、袜子、居家服)人均年支出增长到57.5美元(约350元)。消费者需求上升的同时,内衣质量的要求也上升,内衣卖家市场转变为买家市场。iiMedia Research(艾媒咨询)调研数据显示消费者对当前内衣品牌不满意的主要原因为款式单一、质量不够好、缺乏功能性等方面。
In 2019, the annual per capita expenditure on underwear (including bras, underwear, socks, and home clothes) in China increased to 57.5 US dollars (about 350 yuan). While consumer demand has risen, the requirements for underwear quality have also risen, and the underwear seller market has transformed into a buyer market. Survey data from iiMedia Research shows that the main reasons consumers are dissatisfied with current underwear brands are the single style, insufficient quality and lack of functionality.艾媒报告 |2019中国银发经济消费市场研究报告
本报告研究涉及企业/品牌/案例:淘宝、京东、美团、拼多多、天猫、诺基亚、飞利浦、中兴、天语、海尔、纽曼、21克、长虹、波导、TCL 、无限极、山屿海、京福安、朗高养老、爱侬养老、南和移动、老来寿、雅达养老、软汇科技
随着老年人口比例上升,中国人口平均寿命的不断增长,中国社会老龄化程度逐渐加深。iiMedia Research(艾媒咨询)数据显示,2018年中国老年人口比例为17.9%,预计到2050年该比例将上升至34.9%。另一方面,较理想的财产收入状况以及不断增加的上网率共同推动着老年群体的消费需求。iiMedia Research(艾媒咨询)数据显示,2017年家庭月收入超过4000元的老人超过1.1亿人,2018年6月7.1%的中国网民为老年人且该占比在逐渐扩大。中国老年市场规模预计2021年将达到5.7万亿元。
With the increasing proportion of the elderly population and the increasing average life expectancy of the Chinese population, the degree of social aging in China is gradually deepening. According to iiMedia Research, the proportion of the elderly population in China was 17.9% in 2018, and it is expected to rise to 34.9% by 2050. On the other hand, the ideal property income situation and the increasing Internet access rate together promote the consumption demand of the elderly groups. According to iiMedia Research, more than 110 million elderly people with monthly family income of more than 4,000 yuan in 2017, and 7.1% of Chinese netizens in June 2018 are elderly people, and the proportion is gradually expanding. China's elderly market is expected to reach 5.7 trillion yuan in 2021.
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