全球领先的新经济产业第三方数据挖掘与分析机构
关于“卫生”的报告
艾媒咨询 | 2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告
中国一次性卫生用品行业正处在高速发展的关键时期,市场呈现出蓬勃的发展态势。随着人们生活水平的提高、健康意识的增强,以及消费观念的转变,消费者对于一次性卫生用品的需求持续攀升。这一需求的转变不仅体现在产品使用频率的增加上,也对产品的品质、功能、安全性和环保性等方面提出了更为严格的要求。随着2025年央视315晚会中,卫生巾翻新黑产链的曝光,对于中国一次性卫生用品行业的质量和安全性再次引发社会的热议。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告》数据显示2022年开始中国一次性卫生用品市场规模呈现上升回暖趋势,2024年中国一次性卫生用品市场规模达到1296亿元,预计2030年中国一次性卫生用品市场规模将达1713亿元。艾媒咨询分析师认为,随着人们生活水平的提高和对卫生的关注度日益增强,一次性卫生用品的消费需求呈现出持续增长的趋势。消费者对一次性卫生用品品质、功能、设计、安全性、环保性等方面都有着更为严格的标准。
The Chinese disposable hygiene products industry is currently in a period of rapid development, with the market showing a vigorous growth trend. With the improvement of people's living standards, the enhancement of health awareness, and the transformation of consumption concepts, the demand for disposable hygiene products among consumers has continued to rise. This change in demand is not only reflected in the increased frequency of product use but also in more stringent requirements for product quality, functionality, safety, and environmental friendliness. The exposure of the black production chain of refurbished sanitary napkins during the 2025 CCTV 315 Gala has once again sparked public debate on the quality and safety of the Chinese disposable hygiene products industry. According to the latest report "Report on the Current Situation and Consumer Demand of China's Disposable Hygiene Products Industry from 2025 to 2030" released by iiMedia Research, a global third-party data mining and analysis agency for the new economy, the market size of China's disposable hygiene products began to show an upward recovery trend in 2022. It is projected that the market size will reach 129.6 billion yuan in 2024 and is expected to reach 171.3 billion yuan by 2030.Analysts from iiMedia Research believe that as people's living standards improve and their attention to hygiene increases, the demand for disposable hygiene products shows a continuous growth trend. Consumers have stricter standards for the quality, functionality, design, safety and environmental friendliness of disposable hygiene products.艾媒咨询 | 2025年中国消毒消杀产品市场环境分析与消费者调查数据
在大健康理念深入人心的背景下,公众的健康防护意识已显著提升,对公共场所与居家环境的卫生标准提出了更严格、更常态化的要求。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国消毒消杀产品市场环境分析与消费者调查数据》显示,2024年中国家清产品行业的市场规模为583.9亿元,2028年预计达到700.3亿元。此外,2024年中国消毒剂市场产值为254.6亿元,预计2025年将达到255.7亿元。随着消费理念不断升级,个人与家庭健康安全日益成为公众关注的核心,消毒消杀产品也逐渐从应急储备物资,转向日常生活的高频刚需品。这一转变将持续拓宽市场边界,为相关企业带来广阔的市场机遇与发展空间。
在2025年中国消费者购买消毒剂的调查中,93.20%的消费者表示会购买消毒剂,而6.80%的消费者表示不会购买。数据显示,绝大多数消费者对消毒剂有较高的购买意愿,占比超过九成。此外,在2025年中国消费者购买过的消毒产品品种中,消毒液的购买占比最高,达到43.40%;免洗洗手液和酒精的购买占比相近,分别为41.80%和39.60%。这表明中国消费者对个人卫生和健康防护的重视程度持续提高,消毒产品市场已进入更加成熟和细分的阶段。
艾媒咨询分析师认为,中国消毒消杀市场将步入精细化、理性化的发展新阶段。消费者对产品的需求将从“广谱消毒”转向“精准防护”,驱动产品与技术持续创新。具备高安全性、能针对特定场景(如母婴、宠物)的细分品类潜力巨大。同时,随着健康意识深化,兼具便捷性、环保可降解特性的产品将成为主流,智能消毒设备如自动感应喷雾器等也将加速普及。
In the post-pandemic era, public awareness of health protection has significantly increased, leading to stricter and more regular requirements for hygiene standards in public places and home environments. According to the latest report "2025 China Disinfection and Sanitization Products Market Environment Analysis and Consumer Research Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the output value of China's disinfectant market was 25.46 billion yuan in 2024 and is expected to reach 25.57 billion yuan in 2025. With the continuous upgrading of consumption concepts, personal and family health and safety have increasingly become the core of public concern. Disinfection and sterilization products have gradually shifted from emergency reserve materials to high-frequency and essential items in daily life. This transformation will continue to expand the market boundaries and bring broad opportunities and growth potential to related enterprises.
In the survey of Chinese consumers' purchase of disinfectants in 2025, 93.20% of consumers indicated that they would purchase disinfectants, while 6.80% said they would not. The data shows that the majority of consumers have a high willingness to purchase disinfectants, with a proportion exceeding 90%. Additionally, among the types of disinfection products purchased by Chinese consumers in 2025, disinfectant liquid had the highest purchase proportion, reaching 43.40%. The purchase proportions of hand sanitizer and alcohol were similar, at 41.80% and 39.60% respectively. This indicates that Chinese consumers' attention to personal hygiene and health protection is continuously increasing, and the disinfection product market has entered a more mature and segmented stage.
Analysts from iiMedia Research believe that China's disinfection and sanitization market will enter a new stage of refined and rational development. Consumers' demands for products will shift from "broad-spectrum disinfection" to "precise protection", driving continuous innovation in products and technologies. Segmented categories with high safety and specific scene targeting (such as for infants, pets) have huge potential. At the same time, as health awareness deepens, products that are both convenient and environmentally friendly and biodegradable will become mainstream, and intelligent disinfection devices such as automatic sensor sprayers will also accelerate their popularization.
- 1
- 2
- 3
- 4
- 5
- 6
- 65