艾媒咨询｜2022年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告

iiMedia Research（艾媒咨询）数据显示，2021年中国新式茶饮市场规模为2795.9亿元。2022年有26.2%的中国新式茶饮消费者表示未来消费频率将变多，消费频率减少的消费者仅占14.7%，消费者的需求将持续上涨，预计2025年新式茶饮市场规模达到3749.3亿元。

艾媒咨询|2020年中国知识付费行业发展专题研究报告

本报告研究涉及企业/品牌/案例：百度，喜马拉雅，得到。

经过早期的爆发增长阶段，中国知识付费行业已逐步转入稳定发展阶段，行业竞争格局开始明朗，同时综合型平台在知识付费赛道的布局也在加强。iiMedia Research（艾媒咨询）数据显示，2015年新增知识付费相关企业数量突破700家，达到近十年最高值，此后行业每年新增企业数呈现逐年下降的态势，行业每年新增企业数呈倒U型变化。行业早期野蛮生长阶段出现诸多问题。其中内容同质化、宣传缺乏真实性等问题尤为突出，进而对用户的长期吸引力不足，降低了用户对知识付费平台的好感，49.5%用户认为平台专业度不高、实用性不强，最终反作用导致知识付费产品服务的复购率低等问题。因此，知识付费平台亟需规范整治，健康有序地发展。

After the early stage of explosive growth, China Knowledge Paying Industry has gradually turned into a stable development stage, and the industry competition pattern has become clear. At the same time, the layout of comprehensive platform in the knowledge paying industry is also strengthening. As the data of iiMedia Research showed, in 2015, the number of new knowledge payment related enterprises exceeded 700, reaching the highest value in nearly a decade. Since then, the number of new enterprises in the industry has decreased year by year, and the number of new enterprises in the industry has changed in an inverted U-shape. There are many problems in the early growth stage of the industry. Among them, the problems of content homogeneity and lack of authenticity of publicity are particularly prominent, which makes it less attractive to users for a long time, and reduces the users' favor for the knowledge paying platform. 49.5% of the interviewed users think that the platform is not professional and practical, which eventually leads to the low repurchase rate of knowledge paying products and services. Therefore, the knowledge paying platform needs to be standardized and developed in a healthy and orderly way.

艾媒报告|2020年1-2月中国母婴行业运行状况及企业商情动态月度报告

本报告研究涉及企业/品牌/案例：爹地宝贝，帮宝适，巴拉巴拉；其他提及企业/品牌：掌通家园，智慧树，宝宝巴士，小伴龙，妈妈网孕育，宝宝树孕育，柚宝宝孕育，亲宝宝，妈妈网轻聊，小豆苗疫苗助手，宝宝知道，辣妈帮，妈妈帮，孕期伴侣

2020年1-2月中国母婴产品线上交易较往年增多。艾媒咨询分析师认为，疫情出门受限期间，手机App成为了丰富用户业余生活的重要工具，母婴垂直线类平台或获得发展机遇，迎来上升期。

During the epidemic, the top three most downloaded APP types among mother groups were news, maternal and child vertical, and social. In January 2020, the mother-and-baby app with the largest monthly active population was conceived by Maoma.com, with a total of 17,514,400 people, an increase of 2.47% from the previous month.

2019年7月中国企业热点舆情事件监测与分析报告

本报告研究设涉及企业/品牌/案例：百度，腾讯，阿里，新氧，斗鱼，老虎证券，富途牛牛，悟空理财，包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票，陌陌，虎牙，映客，虎牙，欢聚时代

艾媒商情舆情数据监测系统(yq.iimedia.cn)显示，2019年7月A股市场接连爆雷，从新城控股董事长猥亵女童到暴风董事长行贿被拘，都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等，不仅引起网民广泛讨论引起了网民的广泛讨论，也推动相关监管部门的高度重视。

iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it.

艾媒报告 |2019年中国生物医药产业发展及舆论焦点分析报告

本报告研究涉及企业/品牌包括:Takeda、GSK、Sanofi、Celgene、Novartis、宝洁、CVC Fund VII、Shire、诺华OTC、Bioverativ、Juno Therapeutics、AveXis、Impact Biomedicines、Tesaro、Ablynx、默克OTC、Recordati控股公司FIMEI、复星医药、海正药业、康弘药业、泰合健康、齐鲁制药、复宏汉霖、信达生物、张江生物、恒瑞医药、三生国健、嘉和生物、百奥泰、深圳龙瑞、天坛生物、华兰生物、博雅生物、上海莱士、卫光生物、辽宁成大、智飞生物、康泰生物、沃森生物、利德曼、交大昂立、华润双鹤、力生制药、海欣股份、联环药业、白云山、中源协和、普洛药业

随着生物医药技术不断突破，中国生物医药产业快速发展，2018年，单抗、血液制品、疫苗等生物医药相关领域多家头部上市企业营收均超亿元，实现同比增长。iiMedia Research(艾媒咨询)监测发现，生物医药产业网络言值指数为49.7，网民评价态度偏向正面，上海网民对生物医药产业的关注度最高。未来，随着中国生物医药行业上市公司数量增多，行业与企业间竞争将更加激烈。

The scale of China's bio-pharmaceutical industry continues to grow, and the proportion of bio-pharmaceutical output in the pharmaceutical industry continues to rise. In 2017, the total output value of the bio-pharmaceutical industry in China's park was about 1.5 trillion yuan. At present, China's biomedical industry has formed three major clusters, including the Bohai Rim region, the Yangtze River Delta region and the Pearl River Delta region, and the industrial agglomeration effect is outstanding. China's bio-pharmaceutical industry is in a stage of rapid development. In 2018, many head-to-head listed companies in biomedical related fields such as monoclonal antibodies, blood products and vaccines all exceeded 100 million yuan, achieving year-on-year growth. According to iiMedia Research, netizens in Shanghai are most concerned about the biomedical industry, and 40.9% of netizens surveyed support the application of transgenic technology in the pharmaceutical field. Among the heads of monoclonal antibodies, blood products and vaccines, Fuhong Hanlin as well as Weiguang Bio and Lidmanthe has the best online reputation,iiMedia Consulting analysts believe that in the future, the combination of artificial intelligence with new drug research and the fierce competition among head enterprises is an important trend in the development of China's biomedical industry.

艾媒舆情 | 2018中国重大社会事件舆情监测分析报告之疫苗事件

2018年7月，长春长生生物科技有限公司的冻干人用狂犬病疫苗及百白破联合疫苗接连出现问题，深入探究发现，该公司还存在一年内接连收到多次行政处罚，企业销售投入过高引出背后贪腐案，公司主要董事会成员私有化资产运作等问题，全民哗然。习总书记、国务院总理对事件作出重要指示，多个中央及地方部门纷纷立案侦查，表示将严惩相关责任人。艾媒舆情（yq.iimedia.cn）就此事进行舆情监测。

艾媒报告丨2017苹果手机系统升级变慢事件用户专项调查报告

2017年10月13日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017苹果手机系统升级变慢事件用户专项》。iiMedia Research(艾媒咨询)数据显示，分别有67.9%和52.6%的苹果与非苹果受访用户在设备升级至最新系统后感到功能体验异常。相对而言，苹果受访用户移动设备出现异常情况更为严重。

艾媒咨询｜2024年“农夫山泉舆论风波”事件舆情监测分析报告

2024年三月初，一个被网友认为缺乏诚意的花圈悼念，引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示，截至3月12日，“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事，转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来，以本土文化宣扬企业品牌形象，也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry,  Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people.

艾媒舆情 | 2023年“慕思与辛巴决裂”事件舆情监测报告

近期，“慕思与辛巴决裂”相关话题在网络上引发了网民的广泛讨论，大量网民就这一话题表达了自己的观点。随着事件的发酵，慕思主动暂停了另一款慕思床垫的后续带货。随后，辛巴的抖音账号被平台封禁，原因显示“违反《抖音社区自律公约》”，封禁时长未知。

艾媒报告 |2019中国3·15消费者权益调查报告汽车篇

中国汽车行业市场规模大，2018年总销售量达2808万辆，十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下，汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件，其中，东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示，近七成消费者在乘用车使用过程中出现过故障，但仅三成消费者有过维权经历，主要诉求为赔偿。

China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation.