全球领先的新经济产业第三方数据挖掘与分析机构
关于“台海核电”的报告
艾媒咨询|2020年中国跨境电商供应链专题研究报告
本报告研究涉及企业/品牌/案例:阿里巴巴1688、行云全球汇、海带。
随着跨境电商产业的发展壮大,跨境电商供应链服务需求也随之增加。尽管疫情有短暂影响,但是在经济复苏和消费升级的长期趋势下,跨境电商市场整体依然处在上升通道。iiMedia Research(艾媒咨询)预计2020年中国海淘用户规模将达到1.58亿人,2021年进口跨境电商市预计将突破3万亿元。
With the development of the cross-border e-commerce industry, the demand for cross-border e-commerce supply chain services has also increased. Despite the short-term impact of the epidemic, under the long-term trend of economic recovery and consumption upgrades, the overall cross-border e-commerce market is still on an upward path. iiMedia Research predicts that by 2020, the scale of China's overseas online shopping users will reach 158 million, and the imported cross-border e-commerce market is expected to exceed 3 trillion yuan in 2021.艾媒咨询 | 2025年中国在线考试SaaS消费者行为调查数据
在线考试 SaaS 平台,是基于软件即服务(SaaS)这一云计算服务模式搭建的平台。通过互联网,以浏览器为载体,将在线考试相关应用程序交付给终端用户。近年来,人工智能、大数据等前沿技术的融入,进一步推动平台在智能监考、精准学情分析等方面取得突破,应用场景不断拓展至职业资格认证、大规模招生考试等严肃场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国在线考试SaaS用户行为调查数据》数据显示,32.06% 的用户高频使用在线考试功能,凸显其作为平台核心功能的地位,反映出用户对在线考试这一基础且关键功能的强烈依赖,也意味着企业要持续优化该功能,确保考试流程顺畅、体验良好。而产品功能与需求匹配度以 26.84% 占比居首,直接表明用户挑选产品时,实用价值远超其他因素。这警示企业在产品研发与迭代时,需深度调研不同用户群体需求,无论是教育机构、企业还是政府部门,都要做到功能精准对接,避免功能冗余或缺失,通过精准匹配需求来提升产品竞争力与用户忠诚度。艾媒咨询分析师认为,中国市场凭借庞大教育与企业用户基数、政策支持、技术进步等优势,增长潜力巨大。尽管面临技术瓶颈、安全隐患、市场竞争等挑战,但随着智能化、个性化、跨行业融合、国际化等趋势推进,行业有望在规范中持续创新发展。
Online exam SaaS platform, is based on the software as a service (SaaS) this cloud computing service model built platform. Through the Internet, with the browser as the carrier, the online exam related applications are delivered to the end user. In recent years, the integration of cutting-edge technologies such as artificial intelligence and big data has further promoted the platform to make breakthroughs in intelligent invigilation and accurate learning analysis, and the application scenarios have been continuously expanded to serious scenarios such as professional qualification certification and large-scale enrollment exams. According to the latest "Data from the China online exam SaaS user behavior survey in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 32.06% of users frequently use online exam function, highlighting its status as a core function of the platform. Reflecting users' strong reliance on this fundamental and critical function of online testing, it also means that enterprises must continue to optimize this function to ensure a smooth test process and a good experience. The matching degree of product function and demand takes the first place with 26.84%, which directly indicates that when users choose products, the practical value far exceeds other factors. This warns enterprises that in product development and iteration, it is necessary to deeply investigate the needs of different user groups, whether it is educational institutions, enterprises or government departments, to achieve accurate functional docking, avoid functional redundancy or loss, and enhance product competitiveness and user loyalty by accurately matching needs. Analysts from IIMedia Consulting believe that the Chinese market has huge growth potential with its huge education and enterprise user base, policy support, technological progress and other advantages. Despite the challenges such as technical bottlenecks, security risks, and market competition, the industry is expected to continue to innovate and develop in the norms with the advancement of intelligent, personalized, cross-industry, integration, and internationalization.艾媒咨询|2020上半年中国导购电商行业研究报告
本报告研究涉及企业/品牌/案例:55海淘、什么值得买、蘑菇街。
iiMedia Research(艾媒咨询)数据显示,2019年中国导购电商用户规模为3.45亿人,预计2020年将增至3.81亿人,对比移动电商近8亿人的用户规模,导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长,消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示,目前近七成消费者网购时使用导购平台,平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为,供需双方的变化加速“人货场”重构,随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带,既能够帮助商家导流获客,还能为消费者提供便利,在电商渠道竞争加剧的情况下,其双向服务价值将进一步提升。
According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed, nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced.
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