关于“地素时尚”的报告
艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告
随着电子产品在生活中的普及，消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示，近视眼镜以60.30%的占比位居第一，显示出近视人群对眼镜的高需求。中国消费者对暴龙（34.89%）品牌认知度最高，其次是海伦凯勒（29.66%）和雷朋（28.17%）。
艾媒咨询分析师认为，眼镜市场呈现多元化趋势，包括品种、材质、功能以及销售渠道的多元化，同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses.-
艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告
因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market. -
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艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告
在众多休闲食品中，辣条口味浓郁，具有独特的咬劲，为消费者带来愉悦和满足感，拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示，2022年中国辣条食品市场规模达517亿元，2026年有望达927亿元。对健康美味的休闲食品追求，使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research（艾媒咨询）调研数据显示，54.6%的辣条消费者偏好香辣口味的辣条；喜欢吃有嚼劲口感的辣条消费者占比达50.1%。
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艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例：喜马拉雅，Clubhouse，蜻蜓FM，荔枝
随着线上娱乐发展以及音频技术的创新，以及线上音频社交的逐渐兴起，在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示，2020年中国在线音频用户规模达5.7亿人，预计2022年整体用户规模达到6.9亿人。目前，在线音频行业正向全生态发展，内容布局也不断拓展广泛，未来在线音频行业将逐渐精细化，头部平台将更有机会提供优质资源，在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告
本报告研究涉及企业/品牌/案例：华瑞凯琳，麦吉丽，百雀羚，仁和匠心，梵蜜琳
数据显示，2015-2020年期间，中国贵妇膏市场规模持续扩张。在2016年，贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下，贵妇膏产品市场需求扩大，特别在贵妇膏凭借电视广告“出圈”后，市场规模未受疫情影响跃升至67.1亿元，预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为，当前居民消费力增长与互联网快速发展并行，赋予了当代消费者追逐个性潮流、关注颜值的特性，这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy". -
艾媒咨询|2020年10-11月中国房地产行业月度运行及年终盘点数据监测报告
2020年国家及地方密集出台政策强调“房子是用来住的，不是用来炒的”的定位，在这种大趋势下，短期内限购、限贷、限售等调控政策也很难出现明显放松，预计2021年房地产政策环境延续从紧。但是从房地产土地购置面积、施工面积等数据来看，2020年房地产企业拿地规模稳定增长、新开工面积的见顶回落，预计2021年房地产投资仍有较强增长动力。(《2020年10-11中国房地产行业月度运行及年终盘点数据监测报告》完整高清PDF版共51页，可点击文章底部报告下载按钮进行报告下载)
In 2020, the state and local governments will intensively introduce policies to emphasize the positioning of "houses are used for living, not for speculation". Under this general trend, it is difficult to relax the control policies such as purchase restriction, loan restriction and sales restriction in the short term. It is expected that the real estate policy environment will continue to be tight in 2021. However, from the data of real estate land purchase area and construction area, the scale of land acquisition of real estate enterprises will grow steadily in 2020, and the newly started area will peak and fall. It is estimated that there will still be a strong growth momentum for real estate investment in 2021. (“iiMedia Report | Monthly operation and year-end inventory data monitoring report of China's real estate industry （Oct & Nov,2020）" full version has 51 pages, please click the Browse HD Report button on the right side of the article to browse the report ) -
艾媒咨询|2020年8-9月中国房地产行业月度运行数据监测报告
随着疫情防控的逐渐好转，全国房地产开发投资自从6月份首次回正以来，随后均呈现全面复苏和平稳增长的趋势。数据显示，截止2020年9月，房地产开发企业到位资金136376亿元，同比增长4.4%。但是由于冬季即将到来，北方城市会逐步迎来停工期，因此，房屋新开工面积下降3.40%。
With the gradual improvement in the prevention and control of the epidemic, the national real estate development investment has shown a trend of full recovery and steady growth since it first recovered in June. According to data, as of September 2020, the funds in place for real estate development enterprises were 13.3763 trillion yuan, a year-on-year increase of 4.4%. However, due to the approaching winter, northern cities will gradually usher in a downtime. Therefore, the newly started area of houses has dropped by 3.40%.
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