全球领先的新经济产业第三方数据挖掘与分析机构
关于“学生”的报告
艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析
数据显示,2020年中国考生规模达到1071万人,较2019年增长40万人,人数规模创历史新高。考生竞争压力大,高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示,超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为,随着信息技术和交通设施的不断进步,异地工作、异地实习等都成为可能,因此专业本身的选择对学生未来的职业发展影响最大。
In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students.艾媒咨询|2020年全球留学市场变化与中国留学生选择意愿行为分析报告
随着留学群体的不断增加,教学实力是意向留学人群选择留学国家的首要考虑因素。但是随着近些年来留学生在国外遇害事件频发,安全问题也成为留学生重点考虑的因素。疫情期间,留学生群体面临较大问题,iiMedia Research(艾媒咨询)数据显示,40%的留学生认为疫情会导致毕业延期、增加留学成本;而有32.9%的人表示需要自己解决住宿问题。
With the increasing number of students studying abroad, teaching strength is the primary consideration for those who intend to study abroad to choose a country to study abroad. However, with the frequent occurrence of international students being killed abroad in recent years, safety issues have also become a key consideration for international students. During the epidemic, the group of international students faced major problems. According to iiMedia Research data, 40% of international students believed that the epidemic would delay graduation and increase the cost of studying abroad; while 32.9% said they needed to solve the accommodation problem by themselves.艾媒报告 |2019中国大学城商圈发展深度洞察与分析报告
本报告研究涉及企业/品牌包括:恒大集团、越秀地产、东软集团、万科集团、万达广场、新尚集团、北京八达岭精奥莱商业有限公司、广州市番润市场经营管理有限公司、星巴克、汉堡王、Gucci、KFC、一点点、阿迪达斯、翠华集团、阿玛尼、必胜客、优衣库、宝岛眼镜、沃尔玛
截至2018年底,中国已形成广州大学城、杨浦大学城、长安大学城周边等初具规模的大学城商圈模式,其中,上海杨浦大学城商圈在交通便利度、业态丰富度、客流量方面都较为突出。根据艾媒舆情商情数据检测系统显示,江苏地区对大学城商圈关注度最高,占比21.7%。此外,iiMedia Research(艾媒咨询)数据显示,在大学生不同领域的日常消费支出中,超两成的大学生以线下培训学习消费为日常主要的消费项目之一,教育培训机构在大学城商圈发展仍有较大发展潜力。整体而言,目前中国大学城的整体规划及开发力度仍比较欠缺,没有充分利用到大学城的辐射影响。未来,可加强对大学城资源的挖掘,带动大学城周边如住房、科研基地等发展吸引其他产业如商业服务、配套设施、旅游休闲和房地产等方面的进入,打造更完善的大学城商业服务圈。
By the end of 2018, China has formed the initial scale business circle model of Guangzhou University City, Yangpu University City and the vicinity of Chang'an University City. Among them, the business circle of Shanghai Yangpu University City is more prominent in terms of transportation convenience, business form richness and passenger flow. According to iiMedia Research, Jiangsu area pays the highest attention to the University City business circle, accounting for 21.7%. Besides, according to iiMedia Research,in the daily consumption expenditure of college students in different fields, more than 20% of college students take off-line training, learning and consumption as one of the main daily consumption items. Educational and training institutions still have great development potential in the University City business circle. Overall, the overall planning and development of university towns in China are still relatively inadequate, and the radiation impact of university towns is not fully utilized. In the future, we can strengthen the excavation of University City resources, promote the development of surrounding areas such as housing, scientific research bases, attract other industries such as commercial services, supporting facilities, tourism and leisure, real estate and other aspects, and create a more perfect university city business service circle.艾媒咨询 | 2025年中国大学生消费背景分析与消费行为调查数据
在社会经济发展与数字化浪潮的双重影响下,中国大学生消费市场呈现多元化特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国大学生消费背景分析与消费行为调查数据》数据显示,高校毕业生人数呈持续增长态势。2015年高校毕业生人数为749万人,随后逐年稳步上升,2024年增至1179万人,这表明中国大学生消费市场前景广阔。在2025年中国大学生爱好情况中,运动、健身以37.06%的占比位居榜首,显示出大学生对健康生活方式的重视;二次元和游戏分别以31.12%和27.86%的占比紧随其后,反映出新兴文化和数字娱乐在大学生中的流行。在2025年中国大学生认为产品影响个人消费的因素中,品牌知名度以47.95%的比例成为影响大学生消费的最主要因素,其次是设计(41.30%)和促销活动(37.62%),这两个因素分别位列第二和第三,说明品牌知名度、产品设计和优惠力度都是大学生考虑的重要因素。艾媒咨询分析师指出,未来大学生消费市场将呈现结构多元化、场景数字化、理念绿色化三大趋势:消费从基础生活向知识投资、情感消费拓展;直播购物等数字化场景推动消费向即时交互升级;绿色商品与二手交易等可持续模式潜力释放。企业需紧扣Z世代 “性价比+社交裂变+智能交互” 逻辑提升竞争力,高校与家庭应通过 “消费教育+信用引导” 助力理性消费观形成。
Under the dual influence of social and economic development and the digital wave, the consumer market for college students in China presents diversified characteristics. According to the latest "Analysis of the consumption background and survey data of Chinese college students in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of college graduates shows a continuous growth trend. In 2015, the number of college graduates was 7.49 million. Subsequently, it has steadily increased year by year, reaching 11.79 million in 2024, which indicates that the consumer market for college students in China has broad prospects. In the hobbies of Chinese college students in 2025, sports and fitness ranked first with a proportion of 37.06%, demonstrating college students' emphasis on a healthy lifestyle. The second dimension and games followed closely with proportions of 31.12% and 27.86% respectively, reflecting the popularity of emerging cultures and digital entertainment among college students. In 2025, among the factors that Chinese college students believe products affect personal consumption, brand awareness, with a proportion of 47.95%, became the most significant factor influencing college students' consumption. Next came design (41.30%) and promotional activities (37.62%), which ranked second and third respectively. It is indicated that brand awareness, product design and discount intensity are all important factors that college students consider.Analysts from iiMedia Research point out that the future college student consumption market will present three major trends: structural diversification, digitalized scenarios, and green concepts. Consumption will expand from basic living to knowledge investment and emotional consumption. Digital scenarios such as live-streaming shopping drive consumption to upgrade towards real-time interaction. The potential of sustainable models such as green goods and second-hand transactions has been unleashed. Enterprises need to closely follow the logic of Generation Z of "cost performance + social viral + intelligent interaction" to enhance their competitiveness. Universities and families should help form a rational consumption concept through "consumption education + credit guidance".艾媒咨询|2024年中国高考志愿填报及就业前景大数据分析报告
近年来,国内外形势均发生较大变化,中国经济正处于恢复期,高校专业会出现新一轮洗牌,就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年,教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业,高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)基于专业赛道空间与行业布局分析,推出《2024年中国高考志愿填报及就业前景大数据分析报告》,数据显示,49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流,高技术行业出现大量职位空缺,相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元,近九成高考生愿意选择高考志愿填报服务,随着高考志愿报考行业付费需求增多,其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow.
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