关于“理性维权”的报告
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艾媒咨询| 2020年中国移动游戏IP价值探析专题报告
本报告研究涉及企业/品牌/案例：腾讯游戏,王者荣耀,多益网络,神武4,阴阳师
受新冠疫情影响，移动游戏获发展机遇，2020年中国移动游戏市场规模达1850.3亿元，预计2021年有望突破2020亿元。在中国移动游戏产业链中，IP起重要的串联、延伸作用，为促进行业规范化、精品化发展，政府部门采取日趋严格的监管措施并鼓励IP开发及转换。iiMedia Research（艾媒咨询）数据显示，51.5%的受访移动游戏用户表示会因IP喜好而玩相应的手游，并对其持有较高的期待值；其中78.9%的受访IP受众玩家有游戏付费习惯。因此在政策利好、市场需求拉动的背景下，游戏企业通过IP改编、自研IP等途径突破内容壁垒，全方位拓展游戏IP题材，进而研发精品游戏，并深挖移动游戏IP价值，不断完善IP衍生产品矩阵，最终构建移动游戏IP生态，提升IP商业化变现效率。
Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization. -
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艾媒报告|2020Q1中国直播电商用户满意度专题调研报告
随着中国互联网经济技术的快速发展，人们对于日常文娱的需求也越发明显。中国直播行业迅速遍布在大众视野当中，同时庞大的在线直播用户体量成为了中国直播电商行业流量变现、快速发展的奠基石。在2019年中国直播行业用户规模为5.04亿人，直播电商行业总规模为4338亿元，预计2020年国内直播电商销售规模将达到9610亿元，约占中国网络零售规模的8.7%。伴随着直播电商行业发展，直播电商行业夸大宣传、虚假营销、主播素质参差不齐等诸多问题也随之呈现，这为各大电商直播平台的可持续发展敲响警钟。iiMedia Research(艾媒咨询)数据显示72.6%的受访用户担忧直播电商主播虚假宣传，42.9%的受访用户担忧直播电商数据造假。同时部分受访用户遇到过主播夸大宣传的问题，以及超2成受访用户买到过假冒伪劣产品。
With the rapid development of China's Internet economy and technology, people's demand for daily entertainment has become more and more obvious.China's live streaming industry has rapidly spread to the public.At the same time, the huge number of live streaming users has become the cornerstone of the rapid development of China's live streaming e-commerce industry. In 2019, the scale of China's live streaming industry users was 504 million, the total scale of China's live streaming e-commerce industry is 433.8 billion yuan. It is estimated that the sales scale of domestic live streaming e-commerce will reach 961billion yuan in 2020, accounting for 8.7% of China's online retail scale.Along with the development of the live streaming e-commerce industry, many problems such as exaggerated propaganda, false marketing and uneven quality of anchors in the live streaming e-commerce industry have also emerged, which has sounded the alarm for the sustainable development of the major live streaming platforms of e-commerce. As the data of iiMedia Research(imedia consulting) showed, 72.6% of respondents are worried about the false propaganda of live streaming anchors, and 42.9% of respondents are worried about the data fraud of live streaming anchors.At the same time, the majority of respondents have encountered the problem of anchors exaggerating propaganda, and more than 20 percent of respondents have bought fake and shoddy products. -
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艾媒报告 |2019中国3.15消费者权益调查报告游戏篇
iiMedia Research(艾媒咨询)数据显示，2018年中国游戏行业用户规模达到6.26亿人，用户规模持续扩大但增速放缓。在目前游戏权益相关政策放严的形势下，头部平台开始发力内容监管机制，并注重对未成年人游戏用户进行引导。48.4%的受访用户表示遭遇过权益受损，其中仅有46.3%的用户进行维权，游戏维权机制亟待完善。
As the data of iiMedia Research showed, the user scale of the China Game industry has reached 626 million. While the scale of users is expanding, the growth process is slowing down. Leading platforms start to improve their content supervision mechanism and instructions towards juveniles, given the strict policy supervision. 48.4% of the interviewed users indicate they have encountered infringement of rights while only 46.4% of the interviewed users have defended their rights. Therefore, right-safeguard mechanism in the games industry should be perfected. -
艾媒报告 |2019中国3·15消费者权益调查报告汽车篇
中国汽车行业市场规模大，2018年总销售量达2808万辆，十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下，汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件，其中，东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示，近七成消费者在乘用车使用过程中出现过故障，但仅三成消费者有过维权经历，主要诉求为赔偿。
China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation. -
艾媒报告 |3.15消费者权益调查报告互联网生活零售篇
iiMedia Research(艾媒咨询)数据显示，2018年中国网络零售额突破9万亿元。近年短途物流的发展以及新零售概念的推广，互联网零售市场的规模不断扩展，关于零售服务消费者的权益保障不容忽视。而各类服务中，餐饮外卖、优惠团购是问题重灾区。iiMedia Research(艾媒咨询)数据显示，分别为34.1%和33.0%的受访用户认为网购这些服务最容易发生权益保障问题。
As the data of iiMedia Research showed, the scale of China online retail sale exceeded 9 trillion yuan in 2018. In recent years, with the development of short-distance logistics and the promotion of new retail concepts, the scale of the Internet retail market has been expanding. The protection of the rights of consumers of retail services can not be ignored. Among all kinds of services, catering take-out and preferential group purchase are the most serious disaster areas. As the data of iiMedia Research showed, 34.1% and 33.0% of the interviewed users thought that online purchasing of these services was the most prone to rights and interests protection problems.
