艾媒咨询｜2024年中国高考志愿填报及就业前景大数据分析报告

近年来，国内外形势均发生较大变化，中国经济正处于恢复期，高校专业会出现新一轮洗牌，就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年，教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业，高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）基于专业赛道空间与行业布局分析，推出《2024年中国高考志愿填报及就业前景大数据分析报告》，数据显示，49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流，高技术行业出现大量职位空缺，相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元，近九成高考生愿意选择高考志愿填报服务，随着高考志愿报考行业付费需求增多，其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow. 

艾媒咨询｜2024年中国婴幼儿全面营养奶粉消费需求报告

随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化，在婴幼儿奶粉的选择上，消费者不再满足于基础营养供给，而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research（艾媒咨询）数据显示，在婴幼儿奶粉的选择上，75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长，高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低，而在于营养成分的全面性和均衡性。随着消费观念的转变，人们对于婴幼儿营养的需求有了更深入的了解和认识，单一营养元素的竞争已经不能满足现代婴幼儿的成长需求，越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential.

艾媒咨询 | 2023年中国研学游经济市场运行监测报告

随着中国人均收入水平和人均教育文化娱乐支出的提高，人们个人参加和为子女报名参加研学游项目的意愿愈加强烈。政策红利的不断释放和研学游企业数量的增长不断助推研学游行业的发展，iiMedia Research（艾媒咨询）数据显示，2022年研学游行业市场规模为909亿，预计2026年将达到2422亿。

艾媒咨询|2021年5-6月中国母婴行业运行双月报

本报告研究涉及企业/品牌/案例：君乐宝，贝因美，妈妈网，宝宝树

2021上半年，母婴产业持续吸引资本进入，有超过10起超过12亿元的投资项目。同时，三孩政策的落地进一步推动了母婴产业发展，进一步利好妈妈网等母婴平台。但从母婴群体消费情况来看，中国家庭依然相对相信海外产品，特别是奶粉等食用品。
In the first half of 2021, the mother infant industry continued to attract capital, with more than 10 investment projects of more than 1.2 billion yuan. At the same time, the implementation of the three child policy has further promoted the development of mother and child industry and further benefited mother and child platforms such as mother network. However, judging from the consumption of mother and child groups, Chinese families still relatively believe in overseas products, especially food products such as milk powder.

艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告

本报告研究涉及企业/品牌/案例：华为，中国建筑集团，国家电网，中国航空工业集团，中国航天科工集团，中国航天科技集团

在疫情影响下，2020-2021年，我国就业形势受到一定影响。因此，考生在高考志愿填报时，特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示，专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素，占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报，集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆，又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission.

艾媒咨询|2020年中国在线小班课行业发展专题研究报告

本报告研究涉及企业/品牌/案例：51talk，火花思维，编程猫。

iiMedia Research（艾媒咨询）数据显示，在“新冠疫情”影响下，教育线上化进程加速，2020年中国在线教育市场规模将达到4858亿元，用户规模也有望增至3.51亿人。行业快速发展的情况下，小班课模式优势更为凸显，学科辅导、数理思维、兴趣教育等各领域均有知名企业布局。尤其针对少儿逻辑能力锻炼的数理思维赛道近年发展加速，市场受认可度也在提升，2021年市场规模有望突破100亿元。未来在线教育行业将在技术方面持续创新和优化，利用AI、5G等新技术为学生提供更个性化、更精准的服务。

Under the influence of Covid-19, the online education process accelerates. As the data of iiMedia Research showed, market scale of China online education market will reach 485.8 billion yuan in 2020, and the user scale is expected to increase to 351 million people. With the rapid development of the industry, the advantages of the small class mode are more prominent. There are well-known enterprises in various fields such as academic tutoring education, mathematical thinking, interest education, etc. In particular, the development of mathematical thinking track for children’s logical ability training has accelerated in recent years. The market scale is expected to exceed 10 billion yuan in 2021. In the future, online education industry will continue to innovate and optimize for technology, and provide more personalized and accurate services for students by using new technologies such as AI and 5G.

艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告

本报告研究涉及企业/品牌/案例：网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。

政策门槛的提升加速了行业的整合，疫情带来了新的发展机遇，中国在线青少儿英语行业迎来新发展，2020年中国在线少儿英语教育市场规模达到4858亿元，预计到2021年底市场渗透率将达到37%，2022年将达51%。iiMedia Research（艾媒咨询）数据显示，53.6%的受访者更倾向于选择AI趣味互动课，49.2%的受访者会选择游戏教学课，在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式，从而提升少儿对于学习的兴趣和学习效果。未来，在线少儿英语教育市场格局将趋于纺锤形，行业分化愈发明显，头部机构将利用自身优势抓住机遇，迎来一波新的高速增长机会。随着在线教育下沉，本地化网校将迎来崛起，地域龙头布局本地化网校，OMO 混合服务模式将愈发普遍。

The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common.

艾媒咨询|2020-2021年中国在线一对一少儿英语行业师资储备专题研究报告

本报告研究涉及企业/品牌/案例：阿卡索,哒哒英语,伴鱼少儿英语

随着经济全球化发展，英语成为了重要沟通工具与竞争优势。中国在线教育市场处于高速发展阶段，未来该行业有望进一步加速扩张。首先是居民收入水平的提高，使得教育类相关费用支出保持较高水平。伴随着互联网的普及和网络技术工具的升级，使得在线少儿英语行业 1对1授课形式的大范围应用在技术上得到支持。2020年中国市场规模达4858亿元。同时，中国在线教育用户规模一直保持高速增长的状态，目前用户规模已达3766万人。iiMedia Research(艾媒咨询)数据显示，超八成用户对目前在线1对1少儿英语师资水平表示满意，近七成用户建议严格把关教师教学水平。超五成用户非常看好在线1对1少儿英语行业发展，三成用户比较看好但认为平台水平有待提升。随着市场上出先更多同类型的在线1对1少儿英语平台，未来寻找优质的获客渠道，提高获客精准度是平台形成差异化竞争的关键。同时，外教规模和质量将是在线教育平台的发展关键。
With the development of economic globalization, English has become an important communication tool and competitive advantage. China's online education market moves to the stage of rapid development, and the industry is expected to further accelerate its expansion in the future. The first is the increase in the income level of residents, which keeps expenditures related to education at a relatively high level. With the popularization of the Internet and the upgrading of network technology tools, the large-scale application of one-to-one teaching in the online children's English industry has been technically supported. In 2020, the Chinese market will reach 485.8 billion yuan. At the same time, the number of online education users in China has been maintaining rapid growth, and the number of users has now reached 37.66 million. According to data from iiMedia Research, more than 80% of users are satisfied with the current online 1-to-1 children's English teacher level, and nearly 70% of users suggest that they strictly control the teaching level of teachers. Over 50% of users are very optimistic about the development of the online education industry, while 30% of users are more optimistic, although they believe that the level of the platform needs to be improved. With the emergence of more similar online 1-to-1 children's English platforms in the market, looking for high-quality customer acquisition channels in the future and improving customer acquisition accuracy are the keys to platform differentiation. At the same time, the scale and quality of foreign teachers will be the key to the development of online education platforms.

艾媒咨询|2020上半年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：乐乐课堂、网易有道、有道精品课、新东方。

升学压力大和教育重视程度提升的推动下，K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人，同比增长达23.2%。K12在线教育优势愈加凸显，少儿编程类等素质类教育兴起;行业下沉式发展趋势明显，三四线城市成新角逐场。疫情下，线下教培活动受限，资本抢占K12在线教育赛道，少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示，60.8%的受访者需要各类学科辅导类教学，兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰，中小机构持续亏损，老牌教育机构蓄力K12在线教育，K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争，以标准化、体系化产品着力于用户痛点，以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。

Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value.

艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析

数据显示，2020年中国考生规模达到1071万人，较2019年增长40万人，人数规模创历史新高。考生竞争压力大，高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示，超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为，随着信息技术和交通设施的不断进步，异地工作、异地实习等都成为可能，因此专业本身的选择对学生未来的职业发展影响最大。

　　In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students.