全球领先的新经济产业第三方数据挖掘与分析机构
关于“尼雅”的报告
艾媒报告 |2018-2019中国葡萄酒产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:张裕百年、长城葡萄酒、王朝酒业、威龙有机葡萄酒、莫高、尼雅、龙徽葡萄酒、香格里拉、小支红酒、醉鹅娘、挖酒网、通化、云南红、卡思黛乐、奔富、新天、黄尾袋鼠、解百纳、通天、佳沃、丰收、西夏王、茅台葡萄酒
iiMedia Research(艾媒咨询)数据显示,中国葡萄酒市场潜力巨大,预计2021年将达230亿美元;其中,进口葡萄酒的总量及总额均不断攀升。从用户方面看,七成中国消费者因为健康需求饮用葡萄酒,消费者关注高品质葡萄酒、酒庄酒。
National policies, consumers' health needs and quality of life needs, and the gradual improvement of import and export trade all promote the continuous growth of China's wine market. As the data of iiMedia Research showed, the potential of China's wine market is expected to reach 23 billion US dollars in 2021. Wine segment e-commerce platform has attracted the attention of the capital market. In the choice of different types of wine, red wine is the first choice of consumers with 54.6% proportion. 77.0% of consumers drank wine for their health needs. Wine drinking scenarios are widely distributed, including home use, friends gatherings, banquets, business and many other occasions.
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