关于“布鲁大师”的报告
艾媒咨询｜2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起，消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式，低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变，更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下，成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示，中国低度酒市场规模整体保持高速增长态势，2023年达到6341.7亿元，预计2028年达8929.4亿元。艾媒咨询分析师认为，当前中国酒类消费正在不断升级，呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一，产品低糖低卡的特征满足消费者对优质饮酒体验的需求，市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable.-
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艾媒咨询|2021年中国剧本杀行业用户研究及标杆企业案例分析报告
本报告涉及的案例/品牌/企业：推理大师，来闹LIENOW，百变大侦探
在大众娱乐需求增加、综艺背书等因素的影响下，剧本杀在进入国内市场后快速膨胀，2020年中国剧本杀市场规模已达117.4亿元，预计到2022年中国剧本杀行业市场规模将增至238.9亿元。面对不断庞大的剧本杀市场，大量资本为争夺更多的市场利润，纷纷介入剧本杀行业，将富有发展潜力的企业打造成头部企业，逐步提高头部企业的市场影响力，进而引领行业发展。未来，引入新技术、新玩法、新形式，打破目前逐渐出现的内容同质化现象，将是剧本杀品牌未来创新的重要方向。
Under the influence of increasing demand for mass entertainment, variety show endorsements and other factors, script killing has rapidly expanded after entering the domestic market. In 2020, the Chinese script killing market has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 2022. 23.89 billion yuan. In the face of the ever-increasing script-killing market, a large amount of capital has been involved in the script-killing industry to compete for more market profits, turning companies with development potential into top companies, gradually increasing the market influence of top companies, and leading the industry develop. In the future, introducing new technologies, new gameplay, and new forms to break the current homogenization of content will be an important direction for the future innovation of the script kill brand. -
艾媒咨询|2020上半年中国社区团购行业专题研究报告
本报告研究涉及企业/品牌/案例：美团优选、十荟团、兴盛优选。
随着物流体系的成熟发展，在后疫情时代中国社区团购市场进入爆发式增长阶段，在2020年社区团购市场发展增长率超过百分之百，市场规模达到650亿。随着社区团购的不断成熟发展，诸多企业、资本都在积极开拓市场、深化布局，中国社区团购市场规模也将保持高增长趋势，预计到2022年中国社区团购市场规模将超过1220亿元，增长率达到28.4%。与传统电商相比，社区团购的运营模式更为轻，借助微信等社交流量入口，具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research（艾媒咨询）调研数据显示，将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利，方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来，不同品类的商家加入社区团购的行业，社区团购生鲜领域市场潜力大，“团长”运营和服务水平的提高成为社区团购发展的重要因素。
With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying. -
艾媒咨询|2020年中国劳动密集型产业产业布局和市场发展趋势报告
本报告研究涉及企业/品牌/案例：牧原集团、新希望、平潭发展、福建金森、万代服装、长江制衣、绍兴小轩窗布业有限公司、烟台明远家用纺织品有限公司、双驰实业、汕头澄海。
随着国家城镇化加速，农民工供给增速放缓，传统劳动密集型产业面临招工难的问题。特别是随着年轻一代择业观的改变、城镇服务业的高速发展，进城农工偏向选择快递员、餐饮外卖员等当前热门岗位进行就业，这就推动了城镇新型劳动密集型产业的发展。2020年8月7日，中国当前灵活就业从业人员规模达2亿左右，这就为城市新型服务业提供了劳动力基础。
As the country’s urbanization accelerates and the supply of migrant workers has slowed down, traditional labor-intensive industries are facing difficulties in recruiting workers. In particular, with the changes in the young generation's outlook on job selection and the rapid development of urban service industries, rural workers in cities prefer to choose current hot jobs such as couriers and food delivery workers for employment, which promotes the development of new labor-intensive industries in cities and towns. On August 7, 2020, the current number of flexible employment employees in China reached about 200 million, which provides a labor base for the new urban service industry. -
艾媒报告|2020年中国后疫时代医疗防护行业及细分领域分析报告
本报告研究涉及企业/品牌/案例：欣龙控股，振德医疗，奥美医疗，尚荣医疗，际华集团，蓝帆医疗，兵装集团；其他提及企业/品牌：金三发科技，中国石油，赢合科技，鑫台铭，斯凯瑞，CM朝美，华东医药，爱马斯，海王星辰，北京同仁堂，拼多多，天猫，京东，上海通用五菱，比亚迪，龙头股份，华纺股份，水星家纺，红豆股份
2020年4月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国后疫时代医疗防护行业及细分领域分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国医疗防护行业及其细分领域的口罩、防护服、手套、护目镜等进行分析。此外，报告探讨产业上下游的运营模式，结合对欣龙控股、振德医疗、奥美医疗、尚荣医疗、际华集团、蓝帆医疗和兵装集团等典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国医疗防护产业发展进行趋势预判。相较于发达国家，中国的医疗防护行业起步晚，防护水平低，由于医疗防护用品属于低值耗材，所以国内市场的品牌化理念也不强。但是，随着近些年中国经济的发展，国内的医疗防护市场逐渐升温，新老企业都有了品牌意识。在未来的发展道路上，品牌化和专业化将成为国内医疗防护用品生产企业的核心竞争力。
The outbreak of new crown pneumonia has raised awareness of personal protection, and the market potential for medical protective supplies is huge, and China's demand for medical protective equipment such as masks and gloves is expected to grow rapidly. In addition, the global outbreak of the new crown has also become a great opportunity for the export of China's medical protection products. As the first region to erupt in the outbreak, China has the first advantage of medical protective supplies, and the production capacity of medical protective supplies can be exported overseas. -
艾媒报告|2020-2021年中国口罩行业市场状况与趋势研究报告
本报告研究涉及企业/品牌/案例：兴诺科技,阳普医疗,振德医疗,泰达股份,南卫股份,蓝帆医疗,道恩股份,诺邦股份,欣龙控股,中国石化,上汽通用五菱,比亚迪,爹地宝贝,扬州米奇科技,富士康,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,白元HAKUGEN,稳健WINNER,PURAVATION普卫欣,滴露,仁和药业
2020年2月19日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国口罩行业市场状况与趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国口罩行业的发展现状以及产业链细分领域进行深度分析，以欣龙控股、兴诺科技、阳普医疗等口罩企业为典型进行商情分析，深入探究运行模式和发展趋势。近几年中国口罩产业产值及产量均保持约10%的高速稳定增长，而2020年的新冠病毒疫情，令口罩从非必备常态的产品转变为必备的临时防护用品，预计2020年口罩将领跑中国防护用品领域。然而艾媒咨询分析师认为，2020下半年至2021年，口罩行业可能面临严重的产能过剩问题，如何通过提高口罩品质、品牌价值以增加口罩产品的附加值和出口海外的竞争力是行业发展的关键。
In recent years, the output value and output of China's mask industry have maintained a rapid and stable growth of about 10%. The COVID-19 epidemic will transform masks into necessary temporary protective supplies in 2020. However, iiMedia Consulting remind that from the second half of 2020 to 2021, the mask industry may face serious overcapacity. How to increase the quality of masks and brand value to increase the added value of mask products and the competition for export overseas that is the key to the development of the industry . -
艾媒报告|2019-2020年中国在线直播行业研究报告
本报告研究涉及企业/品牌/案例：斗鱼直播,虎牙直播,企鹅电竞,龙珠直播,战旗直播,触手直播,蘑菇街,淘宝直播,映客直播,花椒直播,NOW直播,KK直播,一直播,BiliBili,YY直播,快手,CC直播,秀色直播,酷狗直播,抖音,目睹直播,好视通,布马网络等。
中国在线直播行业用户规模近五年来一直保持稳步增长，iiMedia Research（艾媒咨询）数据显示，2019年中国在线直播行业用户规模已增长至5.04亿人，增长率为10.6%；预计2020年在线直播行业用户规模达5.26亿人。2019年，VR、AI等技术带动在线直播行业发展，“直播+”的产品与内容创新不断显现，其中“直播+电商”迎来了高速发展的风口。艾媒咨询分析师认为，未来“直播+”的商业模式将继续发展完善，在线直播平台将更加注重精细化与专业化运营，通过产品、形式与内容的创新塑造和强化自身差异化优势，并通过技术赋能提升用户体验，布局更多业务和内容模块，赢得在线直播行业赛道的竞争。
The user scale of China's online live streaming industry has grown steadily in the past five years. Data from iiMedia Research shows that the user scale of China's online live streaming industry has increased to 504 million in 2019, with a growth rate of 10.6%. It is estimated that the figure will reach 526 million in 2020. In 2019, the development of online live streaming industry will be driven by VR, AI and other technologies, and the innovations on products and contents of “live streaming +” will continue to emerge, among which “live streaming + e-commerce” will usher in the outlet of rapid development. iiMedia Research analysts believe that the “live streaming +” business model will continue to develop in the future. China’s live online platforms will pay more attention to their refinement and specialization operations, build and strengthen their differentiation advantages through the innovations on products, live forms and contents. Through the technology, they can improve their users’ experience, set better business layouts and make more great content modules, to win the competition and stand out in the online live streaming market. -
艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告
本报告研究涉及企业/品牌/案例：知果果，超凡，权大师，汇桔网，猪八戒，快法务，海尔，华为，格力，吉利控股，中国电子科技集团，中国航空，中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所，柳沈侓师事务所，三友知识产权，三环知识产权，中原信达知识产权，北京集佳，中国专利代理（香港），佰腾，快智慧，知呱呱，高沃，中细软集团，高通，爱立信，京东，百度，1号店，滴滴打车，小米，宁波上中下自动变速器有限公司，时代佳丽公司，贵州茅台，凤凰网，人民日报，新华社，南方日报，索尼，高通，诺基亚，三星，阿里巴巴，腾讯，美国美光，日本东芝，LG，松下
随着全球对知识产权的重视程度提高，中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业，其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势，分别拥有25.8%和16.7%的百强企业，中国知识产权发展有区域集中化趋势。同时，iiMedia Research(艾媒咨询)数据显示，83.7%的中国企业研发支出集中在500万元以下，超70%的企业研发占比低于10%，中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为，以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场，随着人工智能、大数据的不断发展，以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。
With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market. -
艾媒研报 |2019H1海底捞运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例：海底捞，呷哺呷哺，小龙坎，黄记煌，重庆德庄，小尾羊，刘一手，香天下，鲁西肥牛火锅，巴奴毛肚火锅，皇城老妈，巴将军，辉哥火锅，朝天门，东来顺，南门涮，彤德莱，新辣道，重庆小天鹅，年纪餐饮品质涮坊，欢乐牧场
iiMedia Research（艾媒咨询）数据显示， 2018年中国餐饮收入市场规模首次超过4万亿元，其中火锅市场占比不足15%，预计2020年火锅市场规模有望突破7000亿元。与中国中式餐饮市场类似，火锅餐厅市场亦属高度分散。海底捞作为中国火锅行业龙头企业，2018年营收总额为169.7亿元，市占率仍然偏低。为提升市场份额，海底捞加速在全球范围内扩张，2018年公司新增200家餐厅，门店总数达466家，较2017年增加了70.7%，中国内陆以外地区门店数量较2017年增长89.5%。公司表示仍要加大力度进行扩张，也会努力研发新品拓展收入来源。未来，海底捞的品牌力借助快速的扩张以及优秀的营销能力将进一步提升，但其面临的产品品质管理、成本控制以及跨区域经营的挑战也会加剧。
According to iiMedia Research, the market size of China's catering revenue exceeded 4 trillion yuan in 2018, of which the hot pot market accounted for less than 15%. It is expected that the size of the hot pot market will exceed 700 billion yuan in 2020. Similar to the Chinese food and beverage market, the hot pot restaurant market is also highly fragmented. As the leading enterprise in China's hot pot industry, Haidilao has a total revenue of 16.97 billion yuan in 2018, and its market share is still low. In order to increase market share, Haidilao accelerated its expansion in the world. In 2018, the company added 200 restaurants, with a total of 466 stores, an increase of 70.7% compared with 2017. The number of stores outside China's inland areas increased by 89.5% compared with 2017. The company said that it still needs to increase its efforts to expand, and will also strive to develop new products to expand its income sources. In the future, Haidilao's brand strength will be further enhanced by rapid expansion and excellent marketing capabilities, but its product quality management, cost control and cross-regional management challenges will also intensify.
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