关于“广发信德”的报告
艾媒咨询 | 2024-2025年中国券商自营APP竞争格局及用户行为监测报告
随着移动互联网的快速发展和金融科技的不断进步，中国券商自营APP行业迎来了迅猛的发展态势。自2010年中国首批券商自营APP上线以来，各大券商综合发力，从业务、营销、社交等多个方面扩大市场，APP的功能已从最初的股票交易和基本行情查询，扩展到了包括融资债券交易、资讯浏览等多个方面。直至目前，券商自营APP已经成为投资者进行股票交易和投资的首选途径，是连接投资者与金融市场的重要桥梁。这一转变不仅反映了技术的进步，也体现了用户行为和市场趋势的变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国券商自营APP竞争格局及用户行为监测报告》数据显示，中国证券APP用户规模增长迅速，2024年中国证券APP用户规模为2.4亿人。随着中国证券市场的不断成熟及投资者数量的持续增多，中国证券APP用户规模仍将保持较快增长，预计2025年有望达2.6亿人。艾媒咨询分析师认为，券商通过布局智慧型网点、APP端、PC端和客服中心四种渠道，优化渠道间的交互能力和衔接打造渠道闭环，不断构建以客户为中心的综合服务平台，保证客户的线上线下体验高度一致，提高客户粘性以占领市场。
With the rapid development of mobile Internet and the continuous progress of financial technology, China's brokerage self-run APP industry has developed in a rapid trend. Since the launch of China's first batch of securities brokerage self-run apps in 2010, major securities brokerages have made comprehensive efforts to expand the market from many aspects such as business, marketing and social networking. The functions of the APP have expanded from the initial stock trading and basic market inquiries to include financing bond trading, information browsing and other aspects. Up to now, the brokerage self-run APP has become the preferred way for investors to carry out stock trading and investment, and it is an important bridge connecting investors with the financial market. This shift reflects not only advances in technology, but also changes in user behavior and market trends. According to the latest "2024-2025 The competition pattern and user behavior monitoring report of China's brokerage self-run APP" released by iiMedia Research, Data show that the scale of China's securities APP users is growing rapidly, and the scale of China's securities APP users will be 240 million in 2024. As China's securities market continues to mature and the number of investors continues to increase, the number of Chinese securities APP users will continue to maintain rapid growth, which is expected to reach 260 million in 2025. The iiMedia consulting analysts believe that through the layout of four channels, namely intelligent network, APP, PC and customer service center, brokerages optimize the interaction ability and connection among channels to create a closed-loop channel, constantly build a customer-centric comprehensive service platform, which is ensured that customers' online and offline experiences are highly consistent, and improve customer stickiness to occupy the market.-
-
艾媒报告|2020年中国电子烟行业市场运行监测报告
本报告研究涉及企业/品牌/案例：RELX悦刻，己享Gimme；其他提及企业/品牌：MOTI魔笛，FLOW福禄，UZO新雾种，云吞电子烟，鲸鱼轻烟
在消费者健康意识不断增强和新型烟草行业逐渐发展的背景下，中国电子烟行业的市场规模呈逐年扩大的趋势。2019年中国电子烟市场规模为78.6亿元，同比2018年增长了26.6%。iiMedia Research(艾媒咨询)数据显示，四成的受访用户没有形成电子烟的使用习惯，接近三成的电子烟用户仅是处于尝试的心态购买价位较低的电子烟，说明目前中国电子烟市场普及率仍然较低，尚未形成稳定的消费群体，行业存在一定的发展空间。然而，随着国家线上监管禁令的出台，电子烟的线上销售渠道受阻，商家为拓展市场纷纷转向线下布局，并形成了多样化的线下布局模式。由于国家相关政策走势并不清晰，同时面临着来自国营企业的竞争压力，未来中国电子烟行业前景并不明朗，但未来通过产品出口开辟国际市场对于企业而言有望成为良好的发展机遇。
Under the background of consumers’ increasing health awareness and the development of harm reducing tobacco industry, the scale of China's e-cigarette users is expanding year by year. In 2019, the market size was 78.6 billion yuan, an increase of 26.6% compared with 2018. As the data of iiMedia Research showed, 40% of the respondents did not form the habit of using e-cigarettes, and nearly 30% of the e-cigarette users were only in an attitude of trying to buy e-cigarettes at a low price, indicating that the penetration rate of China's e-cigarette market is still low and a stable consumer group has not been formed yet . Therefore, there is a certain development space in the industry. However, with the online regulatory ban, the online sales channels of e-cigarettes have been blocked. In order to expand the market, businesses have to turn to offline layout. Due to the unclear trend of relevant national policies and the competitive pressure from state-owned enterprises, the prospect of China's e-cigarette industry is not clear in the future, but it is expected to become a good development opportunity for enterprises to open up the international market through product export in the future. -
-
艾媒报告|2018-2019中国金融科技专题研究报告
本报告研究涉及企业/品牌包括:支付宝、财付通、Apple Pay、广发基金、平安证券、华泰证券、Betterment、理财魔方、谱蓝、NEW BANKER、诺亚财富、宜人财富、陆金所、百融金服、平安银行、度小满金融、花呗、任性贷、京东白条、任性付、苏宁金融、京东金融、蚂蚁金服、拍拍贷、融360、易鑫集团、乐信集团、点牛金融、汇付天下、维信金科、51信用卡、灿谷金服、小赢科技、品钛科技、泛华金融、360金融
2018年金融科技成为全球资本青睐的热点产业，发展进入3.0时代。数据显示，截至2018上半年，全球金融科技投资额达580亿元。金融科技在细分领域的应用也得到进一步发展，iiMedia Research(艾媒咨询)数据显示，超六成受访用户认为在使用消费金融产品后消费频率得到提升，而对移动支付产品的覆盖场景完善度表示满意的用户也超过八成。
As the data of iiMedia Research showed, over 60% of the interviewed users thought that their consumption frequency was increased after using consumer financial products. Moreover, more than 80% of the interviewed users show satisfaction for the integrity of the mobile payment products` scenario covering. -
-
-
-
- 1
- 2
