关于“广发证券”的报告
艾媒咨询｜2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告
随着数字经济和数字技术的蓬勃发展，数字化转型已成为各行各业转型升级的重要驱动力。数字金融作为数字经济的重要组成部分，正日益凸显其重要性。近年来，大数据、人工智能、区块链、云计算等前沿技术在证券行业得到广泛应用，加速了证券行业数字化转型，为证券行业高质量发展提供了强大助力，证券行业正迎来全面数字化转型的重要机遇期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告》数据显示，2023年中国证券行业全年实现营收4059.02亿元，同比增长2.77%，向好态势进一步巩固，证券行业经营情况整体较为稳定；2023年中国数字经济市场规模达56.1万亿元，同比增长10.3%，增速明显，预计2025年达70.8万亿元。2024年，69.1%的从业者所在公司正在经历数字化转型，数字化转型程度较低和转型程度中等的公司分别占比38.9%和34.6%；近八成证券业从业者对数字金融业务的发展前景持乐观态度，近九成个人投资者持相同态度。随着生成式AI大模型等新兴技术的落地商用，证券行业能够利用新兴技术手段提升服务质量和水平，更好地服务实体经济以及满足用户的多样性、个性化需求。证券行业将加快数字化进程，逐步达成“融入产业、走进客户，提供精准、高效、便捷服务，实现集约化、平台化、数字化运营”的总目标。
With the vigorous development of digital economy and digital technology, digital transformation has become an important driving force for the transformation and upgrading of all walks of life. As an important part of the digital economy, digital finance is becoming increasingly important. In recent years, big data, artificial intelligence, blockchain, cloud computing and other technologies have been widely used in the securities industry, and the application of cutting-edge technologies has accelerated the digital transformation of the securities industry, providing a strong boost for the high-quality development of the securities industry, and the securities industry is ushering in an important period of opportunities for comprehensive digital transformation. According to the latest Research report on the Status and Development Trend of digital financial business in China's securities Industry from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's securities industry achieved annual revenue of 405.902 billion yuan in 2023, an increase of 2.77%, further consolidating the good trend, and the overall operation situation of the securities industry is relatively stable; In 2023, the market size of China's digital economy will reach 56.1 trillion yuan, an increase of 10.3% year-on-year, and the growth rate is obvious, and it is expected to reach 70.8 trillion yuan in 2025. In 2024, 69.1% of practitioners work for companies undergoing digital transformation, 38.9% for companies with low digital transformation and 34.6% for companies with medium digital transformation. Nearly 80% of securities industry practitioners are optimistic about the development prospects of digital financial business, and nearly 90% of individual investors hold the same attitude. With the commercialization of emerging technologies such as generative AI large models, the securities industry can use emerging technologies to improve the quality and level of service, better serve the real economy and meet the diversity and individual needs of users. The securities industry will speed up the digitization process, and gradually achieve the overall goal of "integrating into the industry, entering the customer, providing accurate, efficient and convenient services, and realizing intensive, platform-based and digital operations".-
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艾媒咨询｜2021-2022年中国互联网证券市场研究报告
iMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，从2015年的4000万人增长至2021年的1.5亿人，平均增速46.7%。2021—2022年中国互联网证券公司共拥有APP数量418个，微信公众号（不含营业部公众号）604个，微博账号139个，小程序138个。超过半数（54.8%）投资者手机上下载了2个证券APP。在证券APP的众多功能中，看K线图、资金流向等技术指标的使用率最高，31.5%的投资者表示几乎每天都会使用这一功能。艾媒咨询分析师认为，随着5G、人工智能等互联网信息技术的不断升级，中国互联网证券行业将加速迭代发展赢得新的市场红利。
According to data from iiMedia Research, the number of Chinese securities APP users has grown rapidly, from 40 million in 2015 to 150 million in 2021, with an average growth rate of 46.7%. From 2021 to 2022, China Internet securities companies have a total of 418 APPs, 604 WeChat public accounts (excluding business department public accounts), 139 Weibo accounts, and 138 small programs. More than half (54.8%) of investors have downloaded two securities apps on their mobile phones. Among the many functions of the securities APP, the use of technical indicators such as K-line chart and capital flow is the highest. 31.5% of investors said that they use this function almost every day. iiMedia Research has analyzed that with the continuous upgrading of Internet information technologies such as 5G and artificial intelligence, China's Internet securities industry will accelerate iterative development to win new market dividends. -
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艾媒咨询 | 2020年中国互联网证券行业发展状况研究报告
本报告研究涉及企业/品牌/案例：东方财富、华泰证券、老虎证券、富途证券。
随着中国资本市场发展，证券业也保持稳定增长，在2020年各行业受到新冠疫情冲击的情况下，行业仍有较好表现，且加快线上化发展。iiMedia Research（艾媒咨询）数据显示，2019年中国证券类APP用户规模达到1.11亿人，2020年更有望增至1.29亿人。目前中国互联网券商企业主要包括发展互联网证券业务的传统券商、以线上业务为主的纯互联网券商和从其他领域切入证券业务的互联网企业。传统券商依靠更长的发展时间和品牌口碑仍然是市场主流，但近年居民投资理财更加多元化，更多触及港美股市场股票交易，同时在境外市场上市企业增多，需要市场化程度较高的企业提供投行、ESOP等机构服务。因此以港美股为主要服务市场的纯互联网券商企业具有广阔的发展空间，未来地位将得到提升。
With the development of China capital market, the securities industry has also maintained a stable growth. Under the impact of Covid-19 in 2020, the securities industry still has a good performance and accelerates the online development despite other industries going down. As the data of iiMedia Research showed, user scale of China securities APP reached 111 million in 2019, and is expected to increase to 129 million in 2020. At present, China online brokerage companies mainly include traditional brokerage companies that develop online securities business, pure online brokerage companies that mainly focus on online business, and Internet enterprises that cut into securities business from other fields. Traditional brokerage companies are still mainstream of the market relying on longer development time and brand reputation. However, in recent years, residents’ investment and financial management have become more diversified, and they have invested more in Hong Kong and US stock market. At the same time, the amount of enterprises listed in overseas market has increased, which requires brokerage companies with higher degree of marketization to provide investment banking, ESOP and other institutional services. Therefore, the pure online brokerage companies with Hong Kong and US stock as the main service market have broad development space and their future status will be improved. -
艾媒报告|2020年中国电子烟行业市场运行监测报告
本报告研究涉及企业/品牌/案例：RELX悦刻，己享Gimme；其他提及企业/品牌：MOTI魔笛，FLOW福禄，UZO新雾种，云吞电子烟，鲸鱼轻烟
在消费者健康意识不断增强和新型烟草行业逐渐发展的背景下，中国电子烟行业的市场规模呈逐年扩大的趋势。2019年中国电子烟市场规模为78.6亿元，同比2018年增长了26.6%。iiMedia Research(艾媒咨询)数据显示，四成的受访用户没有形成电子烟的使用习惯，接近三成的电子烟用户仅是处于尝试的心态购买价位较低的电子烟，说明目前中国电子烟市场普及率仍然较低，尚未形成稳定的消费群体，行业存在一定的发展空间。然而，随着国家线上监管禁令的出台，电子烟的线上销售渠道受阻，商家为拓展市场纷纷转向线下布局，并形成了多样化的线下布局模式。由于国家相关政策走势并不清晰，同时面临着来自国营企业的竞争压力，未来中国电子烟行业前景并不明朗，但未来通过产品出口开辟国际市场对于企业而言有望成为良好的发展机遇。
Under the background of consumers’ increasing health awareness and the development of harm reducing tobacco industry, the scale of China's e-cigarette users is expanding year by year. In 2019, the market size was 78.6 billion yuan, an increase of 26.6% compared with 2018. As the data of iiMedia Research showed, 40% of the respondents did not form the habit of using e-cigarettes, and nearly 30% of the e-cigarette users were only in an attitude of trying to buy e-cigarettes at a low price, indicating that the penetration rate of China's e-cigarette market is still low and a stable consumer group has not been formed yet . Therefore, there is a certain development space in the industry. However, with the online regulatory ban, the online sales channels of e-cigarettes have been blocked. In order to expand the market, businesses have to turn to offline layout. Due to the unclear trend of relevant national policies and the competitive pressure from state-owned enterprises, the prospect of China's e-cigarette industry is not clear in the future, but it is expected to become a good development opportunity for enterprises to open up the international market through product export in the future. -
艾媒报告|2020“新冠疫期”中国金融行业社会责任感专题分析报告
本报告研究涉及企业/品牌/案例：农业银行,工商银行,浦发银行,广发证券,中信证券,中国人寿,中国平安,康泰保险,国华人寿,中国人保,国泰君安证券,中国银行,徽商银行,汇丰银行,太平洋保险,平安人寿,兴业证券,交通银行,恒大人寿,友邦保险,东海证券,新华保险,广发证券
iiMedia Research(艾媒咨询)数据显示，“新冠疫情”爆发，沪深股市开市首日超3600只个股下跌。央行连续投放累计1.7万亿元流动性以提振市场，随后股市表现趋于稳定。中国金融企业在疫情防控期间规范自身服务，开通线上业务，并加大信贷投入以应对疫情。同时，中国金融行业发挥金融服务的优势，在疫情期间积极践行公益，获得了超六成网友支持。艾媒咨询分析师认为，“新冠疫情”对中国经济造成的冲击是短期的，疫情过后市场经济或面临快速回升时期，这对中小金融企业而言，是一个挑战头部企业的机会。2020年新冠疫情为中国金融行业深化线上转型提供契机，疫情结束后各金融机构及企业在线上的布局将逐渐完善，金融业务线上化、科技化和数据化转型有望提速。
As the data of iiMedia Research showed, the novel coronavirus pneumonia broke out and the Shanghai and Shenzhen stock markets fell by more than 3,600 stocks on the first day of trading. The central bank continuously invested a total of 1.7 trillion yuan of liquidity to boost the market, and then the stock market performance stabilized. During the epidemic prevention and control period, Chinese financial enterprises standardized their services, opened online businesses, and increased credit investment to respond to the epidemic. At the same time, China's financial industry has taken advantage of financial services to actively implement public welfare during the epidemic, and has received support from over 60% of netizens. iiMedia consultant believes that, the impact of the novel coronavirus pneumonia on the Chinese economy is short-term. After the epidemic, the market economy may face a period of rapid recovery. This is an opportunity for small and medium-sized financial companies to challenge the top companies. This epidemic provides an opportunity for China's financial industry to deepen its online transformation. After the epidemic is over, the online layout of financial institutions and enterprises will gradually improve. The online, technological and data transformation of financial services is expected to accelerate. -
艾媒研报 |2019H1富途证券运行状况与商业趋势研究报告
本报告研究涉及企业/品牌/案例：富途证券、富途控股、Futu MooMoo、腾讯、老虎证券、盈透证券、富途安逸（FUTU I&E）、小米、泛大西洋投资、红杉资本、富途牛牛、经纬中国、红杉资本中国
在移动互联网技术不断进步、新生代投资者群体逐渐扩大、资产全球化配置需求增加的大背景下，证券市场线上业务蓬勃发展。数据显示， 2018年全球证券市场线上交易额接近40万亿美元，其中美国证券市场线上交易额为11.6万亿美元，香港证券市场线上交易额为2.1万亿美元。随着互联网渗透程度进一步加深，证券市场线上交易额有望持续上涨。与此同时，中国个人投资者通过线上渠道加速向境外证券市场渗透，2018年，中国内地个人投资者在香港证券市场的线上交易额达0.14万亿美元，同比增长47.6%；中国内地个人投资者在美国证券市场线上交易额为0.29万亿美元，同比增长46.1%。富途证券作为聚焦于港/美股市场的跨境互联网券商，在境外投资需求提升的推动下快速增长，并在产品技术以及境外牌照资源方面取得一定优势。但公司较头部传统券商仍存较大差距，需要不断增扩充资本和专业实力以匹配日趋多样化、复杂化的投资需求。另外，公司在中国内地的证券经营牌照问题也亟待解决。
Under the background of the continuous progress of mobile Internet technology, the gradual expansion of the new generation of investors and the increasing demand for global asset allocation, the online business of the securities market has developed vigorously. Data show that in 2018, the global stock market online trading volume is close to 40 trillion US dollars, of which US stock market online trading volume is 11.6 trillion US dollars, and Hong Kong stock market online trading volume is 2.1 trillion US dollars. With the further penetration of the Internet, the online trading volume of the securities market is expected to continue to rise. Meanwhile, Chinese individual investors have accelerated their penetration into overseas securities markets through online channels. In 2018, the online trading volume of mainland Chinese individual investors in Hong Kong securities market reached $0.14 trillion, an increase of 47.6% compared with the same period last year. The online trading volume of mainland Chinese individual investors in the United States securities market was $0.29 trillion, compared with the same period last year. The increase was 46.1%. As a cross-border Internet securities firm focusing on the Hong Kong/US stock market, Futu has grown rapidly under the promotion of overseas investment demand, and has gained certain advantages in product technology and overseas licence resources. However, there is still a big gap between the company and the traditional securities firms. It is necessary to continuously expand the capital and professional strength to match the increasingly diversified and complex investment needs. In addition, the issue of the company's securities licence in China needs to be solved urgently.
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