全球领先的新经济产业第三方数据挖掘与分析机构
关于“广发证券”的报告
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艾媒咨询 | 2024-2025年中国券商自营APP竞争格局及用户行为监测报告
随着移动互联网的快速发展和金融科技的不断进步，中国券商自营APP行业迎来了迅猛的发展态势。自2010年中国首批券商自营APP上线以来，各大券商综合发力，从业务、营销、社交等多个方面扩大市场，APP的功能已从最初的股票交易和基本行情查询，扩展到了包括融资债券交易、资讯浏览等多个方面。直至目前，券商自营APP已经成为投资者进行股票交易和投资的首选途径，是连接投资者与金融市场的重要桥梁。这一转变不仅反映了技术的进步，也体现了用户行为和市场趋势的变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国券商自营APP竞争格局及用户行为监测报告》数据显示，中国证券APP用户规模增长迅速，2024年中国证券APP用户规模为2.4亿人。随着中国证券市场的不断成熟及投资者数量的持续增多，中国证券APP用户规模仍将保持较快增长，预计2025年有望达2.6亿人。艾媒咨询分析师认为，券商通过布局智慧型网点、APP端、PC端和客服中心四种渠道，优化渠道间的交互能力和衔接打造渠道闭环，不断构建以客户为中心的综合服务平台，保证客户的线上线下体验高度一致，提高客户粘性以占领市场。
With the rapid development of mobile Internet and the continuous progress of financial technology, China's brokerage self-run APP industry has developed in a rapid trend. Since the launch of China's first batch of securities brokerage self-run apps in 2010, major securities brokerages have made comprehensive efforts to expand the market from many aspects such as business, marketing and social networking. The functions of the APP have expanded from the initial stock trading and basic market inquiries to include financing bond trading, information browsing and other aspects. Up to now, the brokerage self-run APP has become the preferred way for investors to carry out stock trading and investment, and it is an important bridge connecting investors with the financial market. This shift reflects not only advances in technology, but also changes in user behavior and market trends. According to the latest "2024-2025 The competition pattern and user behavior monitoring report of China's brokerage self-run APP" released by iiMedia Research, Data show that the scale of China's securities APP users is growing rapidly, and the scale of China's securities APP users will be 240 million in 2024. As China's securities market continues to mature and the number of investors continues to increase, the number of Chinese securities APP users will continue to maintain rapid growth, which is expected to reach 260 million in 2025. The iiMedia consulting analysts believe that through the layout of four channels, namely intelligent network, APP, PC and customer service center, brokerages optimize the interaction ability and connection among channels to create a closed-loop channel, constantly build a customer-centric comprehensive service platform, which is ensured that customers' online and offline experiences are highly consistent, and improve customer stickiness to occupy the market. -
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艾媒研报 |2019H1富途证券运行状况与商业趋势研究报告
本报告研究涉及企业/品牌/案例：富途证券、富途控股、Futu MooMoo、腾讯、老虎证券、盈透证券、富途安逸（FUTU I&E）、小米、泛大西洋投资、红杉资本、富途牛牛、经纬中国、红杉资本中国
在移动互联网技术不断进步、新生代投资者群体逐渐扩大、资产全球化配置需求增加的大背景下，证券市场线上业务蓬勃发展。数据显示， 2018年全球证券市场线上交易额接近40万亿美元，其中美国证券市场线上交易额为11.6万亿美元，香港证券市场线上交易额为2.1万亿美元。随着互联网渗透程度进一步加深，证券市场线上交易额有望持续上涨。与此同时，中国个人投资者通过线上渠道加速向境外证券市场渗透，2018年，中国内地个人投资者在香港证券市场的线上交易额达0.14万亿美元，同比增长47.6%；中国内地个人投资者在美国证券市场线上交易额为0.29万亿美元，同比增长46.1%。富途证券作为聚焦于港/美股市场的跨境互联网券商，在境外投资需求提升的推动下快速增长，并在产品技术以及境外牌照资源方面取得一定优势。但公司较头部传统券商仍存较大差距，需要不断增扩充资本和专业实力以匹配日趋多样化、复杂化的投资需求。另外，公司在中国内地的证券经营牌照问题也亟待解决。
Under the background of the continuous progress of mobile Internet technology, the gradual expansion of the new generation of investors and the increasing demand for global asset allocation, the online business of the securities market has developed vigorously. Data show that in 2018, the global stock market online trading volume is close to 40 trillion US dollars, of which US stock market online trading volume is 11.6 trillion US dollars, and Hong Kong stock market online trading volume is 2.1 trillion US dollars. With the further penetration of the Internet, the online trading volume of the securities market is expected to continue to rise. Meanwhile, Chinese individual investors have accelerated their penetration into overseas securities markets through online channels. In 2018, the online trading volume of mainland Chinese individual investors in Hong Kong securities market reached $0.14 trillion, an increase of 47.6% compared with the same period last year. The online trading volume of mainland Chinese individual investors in the United States securities market was $0.29 trillion, compared with the same period last year. The increase was 46.1%. As a cross-border Internet securities firm focusing on the Hong Kong/US stock market, Futu has grown rapidly under the promotion of overseas investment demand, and has gained certain advantages in product technology and overseas licence resources. However, there is still a big gap between the company and the traditional securities firms. It is necessary to continuously expand the capital and professional strength to match the increasingly diversified and complex investment needs. In addition, the issue of the company's securities licence in China needs to be solved urgently. -
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