关于“保险”的报告
艾媒咨询 | 2024-2025年中国券商自营APP竞争格局及用户行为监测报告
随着移动互联网的快速发展和金融科技的不断进步,中国券商自营APP行业迎来了迅猛的发展态势。自2010年中国首批券商自营APP上线以来,各大券商综合发力,从业务、营销、社交等多个方面扩大市场,APP的功能已从最初的股票交易和基本行情查询,扩展到了包括融资债券交易、资讯浏览等多个方面。直至目前,券商自营APP已经成为投资者进行股票交易和投资的首选途径,是连接投资者与金融市场的重要桥梁。这一转变不仅反映了技术的进步,也体现了用户行为和市场趋势的变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国券商自营APP竞争格局及用户行为监测报告》数据显示,中国证券APP用户规模增长迅速,2024年中国证券APP用户规模为2.4亿人。随着中国证券市场的不断成熟及投资者数量的持续增多,中国证券APP用户规模仍将保持较快增长,预计2025年有望达2.6亿人。艾媒咨询分析师认为,券商通过布局智慧型网点、APP端、PC端和客服中心四种渠道,优化渠道间的交互能力和衔接打造渠道闭环,不断构建以客户为中心的综合服务平台,保证客户的线上线下体验高度一致,提高客户粘性以占领市场。
With the rapid development of mobile Internet and the continuous progress of financial technology, China's brokerage self-run APP industry has developed in a rapid trend. Since the launch of China's first batch of securities brokerage self-run apps in 2010, major securities brokerages have made comprehensive efforts to expand the market from many aspects such as business, marketing and social networking. The functions of the APP have expanded from the initial stock trading and basic market inquiries to include financing bond trading, information browsing and other aspects. Up to now, the brokerage self-run APP has become the preferred way for investors to carry out stock trading and investment, and it is an important bridge connecting investors with the financial market. This shift reflects not only advances in technology, but also changes in user behavior and market trends. According to the latest "2024-2025 The competition pattern and user behavior monitoring report of China's brokerage self-run APP" released by iiMedia Research, Data show that the scale of China's securities APP users is growing rapidly, and the scale of China's securities APP users will be 240 million in 2024. As China's securities market continues to mature and the number of investors continues to increase, the number of Chinese securities APP users will continue to maintain rapid growth, which is expected to reach 260 million in 2025. The iiMedia consulting analysts believe that through the layout of four channels, namely intelligent network, APP, PC and customer service center, brokerages optimize the interaction ability and connection among channels to create a closed-loop channel, constantly build a customer-centric comprehensive service platform, which is ensured that customers' online and offline experiences are highly consistent, and improve customer stickiness to occupy the market.艾媒咨询 | 2023年中国网络安全产业发展研究报告
近年来,中国持续完善网络安全行业相关制度建设,加快推进人才培养、顶层设计,网络安全行业进入发展新阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国网络安全产业发展研究报告》数据显示,2023年中国网络安全市场规模约为683.6亿元,同比增长8.0%,预计2027年中国网络安全市场规模有望增至884.4亿元。互联网海量信息下,网络安全问题变得更加复杂,用户对网络治理需求的多样化与主动化将进一步推动网络安全行业产品向着数智化发展。
In recent years, China has continued to improve the construction of relevant systems in the cybersecurity industry, accelerated the promotion of personnel training and top-level design, and the cybersecurity industry has entered a new stage of development. According to the latest "Research Report on China's Cybersecurity Industry Development in 2023" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's cybersecurity market in 2023 is about 68.36 billion yuan, an increase of 8.0%. It is estimated that China's network security market is expected to increase to 88.44 billion yuan in 2027. Under the massive information of the Internet, the problem of network security becomes more complex, and the diversification and initiative of users' demands for network governance will further promote the development of network security industry products towards digital intelligence.艾媒咨询|2021上半年中国互联网保险数字化热点报告
本报告研究涉及企业/品牌/案例:谱蓝
在互联网保险领域的下半段,互联网保险的资本市场呈现融资数量下降但是单笔融资金额增长的现象,这意味着行业的头部企业得到了更大的发展潜力。特别在人工智能和大数据的发展带动下,互联网保险也向智能化方向发展,例如谱蓝依托“量化模型”和“智能算法”形成的创新系统,率先探索了将数字化性质贯穿互联网保险全链条的新模式。
In the second half of the field of internet insurance, the capital market of internet insurance showed a decline in the amount of financing but an increase in the amount of single financing, which means that the industry's leading companies have gained greater development potential. Particularly driven by the development of artificial intelligence and big data, Internet insurance has also developed in the direction of intelligence, such as the Plun's innovative system formed by relying on "quantified models" and "intelligent algorithms."
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