艾媒咨询 | 2024-2025年中国券商自营APP竞争格局及用户行为监测报告

随着移动互联网的快速发展和金融科技的不断进步，中国券商自营APP行业迎来了迅猛的发展态势。自2010年中国首批券商自营APP上线以来，各大券商综合发力，从业务、营销、社交等多个方面扩大市场，APP的功能已从最初的股票交易和基本行情查询，扩展到了包括融资债券交易、资讯浏览等多个方面。直至目前，券商自营APP已经成为投资者进行股票交易和投资的首选途径，是连接投资者与金融市场的重要桥梁。这一转变不仅反映了技术的进步，也体现了用户行为和市场趋势的变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国券商自营APP竞争格局及用户行为监测报告》数据显示，中国证券APP用户规模增长迅速，2024年中国证券APP用户规模为2.4亿人。随着中国证券市场的不断成熟及投资者数量的持续增多，中国证券APP用户规模仍将保持较快增长，预计2025年有望达2.6亿人。艾媒咨询分析师认为，券商通过布局智慧型网点、APP端、PC端和客服中心四种渠道，优化渠道间的交互能力和衔接打造渠道闭环，不断构建以客户为中心的综合服务平台，保证客户的线上线下体验高度一致，提高客户粘性以占领市场。
With the rapid development of mobile Internet and the continuous progress of financial technology, China's brokerage self-run APP industry has developed in a rapid trend. Since the launch of China's first batch of securities brokerage self-run apps in 2010, major securities brokerages have made comprehensive efforts to expand the market from many aspects such as business, marketing and social networking. The functions of the APP have expanded from the initial stock trading and basic market inquiries to include financing bond trading, information browsing and other aspects. Up to now, the brokerage self-run APP has become the preferred way for investors to carry out stock trading and investment, and it is an important bridge connecting investors with the financial market. This shift reflects not only advances in technology, but also changes in user behavior and market trends. According to the latest "2024-2025 The competition pattern and user behavior monitoring report of China's brokerage self-run APP" released by iiMedia Research, Data show that the scale of China's securities APP users is growing rapidly, and the scale of China's securities APP users will be 240 million in 2024. As China's securities market continues to mature and the number of investors continues to increase, the number of Chinese securities APP users will continue to maintain rapid growth, which is expected to reach 260 million in 2025. The iiMedia consulting analysts believe that through the layout of four channels, namely intelligent network, APP, PC and customer service center, brokerages optimize the interaction ability and connection among channels to create a closed-loop channel, constantly build a customer-centric comprehensive service platform, which is ensured that customers' online and offline experiences are highly consistent, and improve customer stickiness to occupy the market.

艾媒咨询 | 2023年中国网络安全产业发展研究报告

近年来，中国持续完善网络安全行业相关制度建设，加快推进人才培养、顶层设计，网络安全行业进入发展新阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国网络安全产业发展研究报告》数据显示，2023年中国网络安全市场规模约为683.6亿元，同比增长8.0%，预计2027年中国网络安全市场规模有望增至884.4亿元。互联网海量信息下，网络安全问题变得更加复杂，用户对网络治理需求的多样化与主动化将进一步推动网络安全行业产品向着数智化发展。
In recent years, China has continued to improve the construction of relevant systems in the cybersecurity industry, accelerated the promotion of personnel training and top-level design, and the cybersecurity industry has entered a new stage of development. According to the latest "Research Report on China's Cybersecurity Industry Development in 2023" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's cybersecurity market in 2023 is about 68.36 billion yuan, an increase of 8.0%. It is estimated that China's network security market is expected to increase to 88.44 billion yuan in 2027. Under the massive information of the Internet, the problem of network security becomes more complex, and the diversification and initiative of users' demands for network governance will further promote the development of network security industry products towards digital intelligence.

艾媒咨询 | 2023年中国在线考试SaaS行业研究报告

随着互联网的普及与云计算技术的升级，在线考试系统已经成为现代考试和教育的重要工具。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国在线考试SaaS行业研究报告》数据显示，2022年中国SaaS行业市场规模为427.9亿元，预计2028年有望增至954.6亿元。随着教育机构与企业数字化转型，及降本增效需求的不断增加，用户对在线考试系统的智能化、便捷性要求不断提升，进一步推动在线考试SaaS行业向着垂直化、精细化发展。

艾媒咨询｜2023年中国烘焙食品行业现状及趋势研究报告

数据显示，2022年中国烘焙食品行业市场规模达2853亿元，同比增长9.7%。艾媒咨询分析师认为，随着人均消费水平的增长及餐饮消费结构调整，中国烘焙食品行业消费需求旺盛，上下游产业快速发展，市场将进一步扩容，预计2025年市场规模将达3518亿元。

艾媒咨询|2021年中国尾货经济发展报告

本报告涉及的案例/品牌/企业：唯品会，京东闪购，奥特莱斯，石井商圈

当前线上尾货市场处于活跃状态，未来线上市场规模有望进一步增长。iiMedia Research(艾媒咨询)数据显示，2021年中国线上尾货市场规模将达5376亿元，同比增长8.6%，随着尾货市场交易品类不断丰富，到2023年，线上尾货市场规模将达6585亿元。此外，随着直播经济的发展，越来越多尾货商户们也加入到直播带货中来，尾货市场也正在全面推动电商销售和全面数字化，线上和线下销售紧密结合，如今“线下打烊、线上开播”成为新常态。
At present, the online tail goods market is active, and the scale of the online market is expected to grow further in the future. According to iiMedia Research , the scale of China's online tail goods market will reach 537.6 billion yuan in 2021, with a year-on-year increase of 8.6%. With the continuous enrichment of transaction categories in the tail goods market, the scale of online tail goods market will reach 658.5 billion yuan by 2023. In addition, with the development of live broadcasting economy, more and more tail goods merchants have also joined the live broadcasting. The tail goods market is also comprehensively promoting e-commerce sales and comprehensive digitization. Online and offline sales are closely combined. Now "offline closing and online broadcasting" has become the new normal.

艾媒咨询|2021上半年中国互联网保险数字化热点报告

本报告研究涉及企业/品牌/案例：谱蓝

在互联网保险领域的下半段，互联网保险的资本市场呈现融资数量下降但是单笔融资金额增长的现象，这意味着行业的头部企业得到了更大的发展潜力。特别在人工智能和大数据的发展带动下，互联网保险也向智能化方向发展，例如谱蓝依托“量化模型”和“智能算法”形成的创新系统，率先探索了将数字化性质贯穿互联网保险全链条的新模式。
In the second half of the field of internet insurance, the capital market of internet insurance showed a decline in the amount of financing but an increase in the amount of single financing, which means that the industry's leading companies have gained greater development potential. Particularly driven by the development of artificial intelligence and big data, Internet insurance has also developed in the direction of intelligence, such as the Plun's innovative system formed by relying on "quantified models" and "intelligent algorithms."

艾媒咨询|2021年上半年中国宠物经济产业发展现状与市场调研分析报告

本报告研究涉及企业/品牌/案例：中宠股份，佩蒂股份，疯狂小狗，瑞普生物，多尼斯

随着社会结构变化和社会经济发展，独居、空巢群体逐渐扩展，宠物逐渐成为情感寄托，养宠观念明显改变，iiMedia Research(艾媒咨询)调研数据显示，37.1%的受访者将宠物看成自己的朋友，超过4成把宠物当亲人，这种情感需求推动了宠物经济的发展，预计到2023年中国宠物经济市场规模将接近6000亿元。宠物市场的规模化发展使得市场延伸服务不断完善，从传统的宠物食品、宠物用品等领域向宠物摄影、宠物医疗、宠物保险、萌宠体验馆等周边产业延伸。
With the change of social structure and the development of social economy, the groups of living alone and empty nest gradually expand, pets gradually become emotional sustenance, and the concept of keeping pets has changed significantly According to the survey data of research (AI media consulting), 37.1% of the respondents regard pets as their friends, and more than 40% regard pets as their relatives. This kind of emotional demand promotes the development of pet economy. It is estimated that the market scale of China's pet economy will be close to 600 billion yuan by 2023. With the large-scale development of the pet market, the market extension service has been continuously improved, extending from the traditional pet food, pet supplies and other fields to pet photography, pet medical care, pet insurance, pet experience hall and other surrounding industries.(“iiMedia Report | China's pet economic industry development status & market research and analysis report in 2021 H1" full version has 102 pages, please click the Browse HD Report button on the right side of the article to browse the report )

艾媒咨询|2020年中国互联网医疗行业发展专题研究报告

本报告研究涉及企业/品牌/案例：圆心科技集团，圆心医疗科技，圆心惠保，阿里健康，浙一互联网医院，丁香园。

近年来，中国互联网医疗行业发展迅速，从萌芽期步入到高速发展期。2020年，互联网医疗受新冠疫情影响发展继续加快，5G和人工智能技术逐步落地应用也助推行业规模增长。iiMedia Research（艾媒咨询）数据显示，74.4%的受访网民在疫情期间参与过互联网医疗服务，且认为其能够减轻门诊压力和避免交叉感染的网民占比也超过七成。在互联网医疗主要细分市场中，移动医疗平台借助移动互联网普及和物流水平提高，其品牌认知和市场发展较快，2020年中国移动医疗用户规模将达到6.35亿人，市场规模也将超过520亿元。

In recent years, China Internet medical industry has developed rapidly, from the embryonic stage to high-speed development period. In 2020, the development of Internet medical industry will continue to accelerate under the influence of Covid-19, and the application of 5G and AI technology will also boost the growth of the industry scale. As the data of iiMedia Research showed, 74.4% of the interviewed netizens participated in Internet medical services during the Covid-19 period, and more than 70% netizens believed that it could reduce the pressure of outpatient service and avoid cross infection. In the main market segments of Internet medical industry, mobile medical platforms, with the help of the popularization of mobile Internet and improvement of logistics level, have a rapid brand recognition and market development. In 2020, the user scale of China mobile medical industry will reach 635 million, and the market size will also exceed 52 billion yuan.

艾媒咨询|2020上半年中国网络互助发展专题研究报告

本报告研究涉及企业/品牌/案例：e互助、相互宝。

在国家政策的支持下，中国网络互助行业不断发展，逐渐成为医疗保障的有益补充。2019年中国网络互助行业救助总人数规模超过3万人，行业救助总金额超50亿元。截至2019年年底，中国网络互助覆盖人数达1.5亿人，预计2020年中国网络互助覆盖率达17.8%，2022年网络互助覆盖人数达有望达到3.9亿，覆盖率将达27.8%。通过网络互助平台的对比，结果显示，相较于报销型和综合型平台，给付型和聚焦型平台在人均互助金、获助比例等方面更具优势，e互助综合能力领先各平台。目前没有发现网络互助行业的规模效应，平台会员分摊未来有望保持平稳发展。未来中国网络互助将进入繁荣发展期，有望成为“国民级”产品，专业化运营与风险管控将成平台重点发展方向，行业也将从同质化到募集效率、金额的差异化发展。

With the support of national policies, China's network mutual assistance industry has continued to develop and has gradually become a useful supplement to medical security. In 2019, the total number of people assisted by China's network mutual assistance industry exceeded 30,000, and the total amount of industry assistance exceeded 5 billion yuan. At the end of 2019, the number of people covered by China's network mutual assistance reached 150 million. It is estimated that the coverage rate of China's network mutual assistance will reach 17.8% in 2020, and the number of network mutual assistance coverage is expected to reach 390 million in 2022, with a coverage rate of 27.8%. Through the comparison of network mutual assistance platforms, the results show that, compared with reimbursement and integrated platforms, payment and focused platforms have more advantages in terms of per capita mutual assistance, the proportion of assistance and so on. Besides, the comprehensive ability of “E HUAZHU” leads all platforms. At present, the scale effect of the network mutual assistance industry has not been found, and the platform members are expected to maintain stable spending in the future. In the future, China's network mutual assistance will enter a period of prosperity and development, and it is expected to become a "national-level" product. Professional operation and risk management will become the key development direction of the platforms. The industry will also develop from homogeneity to differentiated development in raising efficiency and amount.

艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告

调研数据显示，有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为，在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下，国民对留存养老资金意愿强烈，这也意味着养老资金有保障，对养老产业的需求长期存在。

The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.