艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告

受三孩政策驱动，中国生育率有望得到提升，政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示，中国母婴行业市场规模逐年稳步增长，2023年达66478亿元，预计2027年将达到89149亿元，呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend.

艾媒咨询｜2022-2023年中国券商自营APP竞争格局及用户行为监测报告

　　iiMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，2021年中国证券APP用户规模为1.5亿人。数据显示，70.2%的用户通过银行/证券机构理财经理获取理财资讯，64.8%的用户通过券商APP获取理财资讯，59.7%的用户则通过新闻媒体获取理财资讯。

艾媒咨询｜2022年中国母婴群体消费决策洞察研究报告

2022年中国母婴消费市场规模预计达57507亿元，在政策驱动和市场需求转变升级下，母婴消费行业市场规模不断扩大，预计2024年母婴消费市场规模将超过76000亿元。

艾媒咨询｜2022年中国千禧青年消费行为调研分析报告

　2022年首批“00后”毕业人数达到1076万。艾媒咨询分析师认为，首批“00后”部分家庭经济基础较为扎实，其活跃于互联网，消费观念新潮，对消费商品的品质与文化内涵有明显需求，且拥有灵活的头脑，能够娴熟地使用高科技产品来延伸自己的力量是这个群体的共同特征。

艾媒咨询｜2021-2022年中国互联网证券市场研究报告

iMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，从2015年的4000万人增长至2021年的1.5亿人，平均增速46.7%。2021—2022年中国互联网证券公司共拥有APP数量418个，微信公众号（不含营业部公众号）604个，微博账号139个，小程序138个。超过半数（54.8%）投资者手机上下载了2个证券APP。在证券APP的众多功能中，看K线图、资金流向等技术指标的使用率最高，31.5%的投资者表示几乎每天都会使用这一功能。艾媒咨询分析师认为，随着5G、人工智能等互联网信息技术的不断升级，中国互联网证券行业将加速迭代发展赢得新的市场红利。
According to data from iiMedia Research, the number of Chinese securities APP users has grown rapidly, from 40 million in 2015 to 150 million in 2021, with an average growth rate of 46.7%. From 2021 to 2022, China Internet securities companies have a total of 418 APPs, 604 WeChat public accounts (excluding business department public accounts), 139 Weibo accounts, and 138 small programs. More than half (54.8%) of investors have downloaded two securities apps on their mobile phones. Among the many functions of the securities APP, the use of technical indicators such as K-line chart and capital flow is the highest. 31.5% of investors said that they use this function almost every day. iiMedia Research has analyzed that with the continuous upgrading of Internet information technologies such as 5G and artificial intelligence, China's Internet securities industry will accelerate iterative development to win new market dividends.

艾媒咨询|2021年中国新经济独角兽&准独角兽标杆企业研究报告

本报告研究涉及企业/品牌/案例：丁香园，全域医疗，网易云音乐，懒人听书，SheIn，凯普乐-海豚家，阿里云，客一客，朴朴电商，喜茶，大疆创新，创邻科技，京东科技，猿力教育，云学堂

在产业数字化和政策带动经济高质量发展的前提下，新经济产业发展迅猛，培育出越来越多独角兽及准独角兽企业。在2021年中国新经济独角兽及准独角兽top200榜单中，京沪粤三地企业合计占比分别达到69.0%和72.0%。北上广深作为超一线城市，经济发达程度领先，营商环境优越，人才和资本配套充足，为优秀企业成长提供充足的动力。iiMedia Research(艾媒咨询)数据显示，在200强名单中，企业服务领域分布了25家独角兽企业及59家准独角兽企业，体现出在新经济发展环境下，更多市场主体对企业服务存在需求，也推动更多企业服务企业跻身独角兽/准独角兽行列。
Under the premise of industry digitalization and high-quality economic development driven by policies, the new economic industry develops rapidly, and more and more unicorn and quasi Unicorn enterprises are cultivated. In the top 200 list of Unicorn and quasi unicorn in China's new economy in 2021, enterprises in Beijing, Shanghai and Guangdong account for 69.0% and 72.0% respectively. As a super first tier city, Beijing, Shanghai, Guangzhou and Shenzhen have advanced economic development, superior business environment, and sufficient talents and capital to provide sufficient power for the growth of excellent enterprises. According to the data of iimedia research, in the top 200 list, 25 Unicorn enterprises and 59 quasi Unicorn enterprises are distributed in the enterprise service field, which shows that in the new economic development environment, more market entities have demand for enterprise services and promote more enterprise service enterprises to join the unicorn / quasi Unicorn industry.

艾媒咨询|2020年中国茶叶行业市场现状及用户调研分析报告

本报告研究涉及企业/品牌/案例：河南信阳县,贵州凤冈县,福建武夷山市,大益茶,天福茗茶,中茶,澜沧古茶,谢裕大,小罐茶

中国茶叶需求量逐渐增大，消费者对茶叶品质要求逐渐提高。iiMedia Research（艾媒咨询）数据显示，2021年1月，接近9成的受访网民是茶叶消费用户，接近4成有每天喝茶的习惯，茶叶成为人们生活中的刚需。部分省份将茶叶种植作为扶贫产业之一，进一步推动了茶叶行业的发展。同时，近年来茶叶的品牌意识开始增强，如大益茶、小罐茶、廊沧古
茶、中茶等茶叶国货品牌崛起。然而，总体而言，传统茶叶品类市场已经走到成熟阶段，市场竞争激烈，因而茶品市场新入局者需要不断打造新场景、新产品、新需求来突围。

The demand for tea in China is gradually increasing, and consumers' requirements for tea quality are gradually improving. As the data of iiMedia Research showed, in January 2021, nearly 90% of the netizens interviewed were tea consumers, and nearly 40% had the habit of drinking tea every day. Tea has become a just need in people's life. Some provinces regard tea planting as one of the poverty alleviation industries, which further promotes the development of tea industry. At the same time, in recent years, tea brand awareness began to strengthen, such as Dayi tea, xiaocan tea, Langcang ancient tea, Chinese tea and other domestic tea brands. However, on the whole, the traditional tea market has come to a mature stage, and the market competition is fierce. Therefore, new entrants to the tea market need to constantly create new scenes, new products and new demands to break through.

艾媒咨询 | 2020年中国互联网证券行业发展状况研究报告

本报告研究涉及企业/品牌/案例：东方财富、华泰证券、老虎证券、富途证券。

随着中国资本市场发展，证券业也保持稳定增长，在2020年各行业受到新冠疫情冲击的情况下，行业仍有较好表现，且加快线上化发展。iiMedia Research（艾媒咨询）数据显示，2019年中国证券类APP用户规模达到1.11亿人，2020年更有望增至1.29亿人。目前中国互联网券商企业主要包括发展互联网证券业务的传统券商、以线上业务为主的纯互联网券商和从其他领域切入证券业务的互联网企业。传统券商依靠更长的发展时间和品牌口碑仍然是市场主流，但近年居民投资理财更加多元化，更多触及港美股市场股票交易，同时在境外市场上市企业增多，需要市场化程度较高的企业提供投行、ESOP等机构服务。因此以港美股为主要服务市场的纯互联网券商企业具有广阔的发展空间，未来地位将得到提升。

With the development of China capital market, the securities industry has also maintained a stable growth. Under the impact of Covid-19 in 2020, the securities industry still has a good performance and accelerates the online development despite other industries going down. As the data of iiMedia Research showed, user scale of China securities APP reached 111 million in 2019, and is expected to increase to 129 million in 2020. At present, China online brokerage companies mainly include traditional brokerage companies that develop online securities business, pure online brokerage companies that mainly focus on online business, and Internet enterprises that cut into securities business from other fields. Traditional brokerage companies are still mainstream of the market relying on longer development time and brand reputation. However, in recent years, residents’ investment and financial management have become more diversified, and they have invested more in Hong Kong and US stock market. At the same time, the amount of enterprises listed in overseas market has increased, which requires brokerage companies with higher degree of marketization to provide investment banking, ESOP and other institutional services. Therefore, the pure online brokerage companies with Hong Kong and US stock as the main service market have broad development space and their future status will be improved.

艾媒报告|2020年中国手机APP隐私权限测评报告

本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播

APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。

The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.

艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告

本报告研究涉及企业/品牌/案例：人民网，华谊兄弟，腾讯音乐集团，阅文集团，哔哩哔哩，抖音，虎牙直播，腾讯游戏；其他提及企业/品牌：人民在线，人民视讯，环球网，幸福蓝海影视文化集团，中央广播电视台，中视传媒股份有限公司，中影集团，上影集团，光线传媒，华谊兄弟，博纳影业，万达影视传媒，腾讯，百度，阿里巴巴，考拉FM，QQ音乐，酷狗音乐，酷我音乐，全民K歌，虾米音乐，网易云音乐，猫眼娱乐，QQ阅读，起点中文网，新丽传媒，天方听书网，喜马拉雅，懒人听书，AcFun，搜狐视频，乐视视频，次元社，微信，支付宝，豌豆荚，百度应用，中国移动，中国电信，华为，美图手机，阿里云视频，快手，梨视频，腾讯微视，斗鱼直播，YY直播，王者荣耀，QQ游戏，网易游戏，百度，字节跳动，企鹅影视，淘票票，优酷视频，UC浏览器，书旗小说，阿里体育，百度贴吧，爱奇艺，梨视频，百度问答，今日头条，西瓜视频，火山小视频，懂车帝，皮皮虾视频，芒果TV

本报告主要通过文娱行业的投融资数据，对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究，并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析，以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐，媒体仍占据文娱投资细分领域的头部地位，影视、动漫在数字技术帮助下，优势明显。而互联网大企业依托自身业务，进行文娱生态布局，掌握了一定的先发优势。

The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage.