关于“资讯阅读”的报告
艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume.-
艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告
受三孩政策驱动，中国生育率有望得到提升，政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示，中国母婴行业市场规模逐年稳步增长，2023年达66478亿元，预计2027年将达到89149亿元，呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend. -
艾媒咨询 | 2024-2025年中国数字文化产业发展现状及趋势分析报告
近年来，随着数字技术的迅猛发展，数字文化产业已经深刻融入我国经济社会的各个领域，成为数字经济发展的新动能。国家统计局数据显示，2024年前三季度，规模以上文化企业实现营业收入99668亿元，比上年同期增长5.9%。其中，数字文化新业态特征明显的16个行业小类实现营业收入41616亿元，比上年同期增长10.0%，占总营业收入的比重高达41.8%。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国数字文化产业发展现状及趋势分析报告》显示，2024年前三季度全国数字文化新业态的营业收入已飙升至4.16万亿元，与2019年的1.99万亿元相比，实现了惊人的2.1倍增长。同时，其在全部规模以上文化企业营业收入中的占比也大幅提升至41.8%，与2019年相比，增长了18.9个百分点，进一步彰显了数字文化产业在文化产业整体格局中的核心地位。
In recent years, with the rapid development of digital technology, the digital cultural industry has been deeply integrated into various fields of China's economy and society, becoming a new driving force for digital economic development. According to data from the National Bureau of Statistics, the scaled-up cultural enterprises achieved a total revenue of 99,668 billion yuan in the first three quarters of 2024, up 5.9% from the same period last year. Of which, the 16 sub-categories with obvious characteristics of digital cultural new industries achieved a revenue of 416 billion yuan, up 10.0% from the same period last year, accounting for 41.8% of the total revenue. The latest report released by iiMedia Research, a third-party data mining and analysis institution for global new economy industries, shows that the revenue of digital cultural new industries in China reached 416 billion yuan in the first three quarters of 2024, a staggering 2.1 times higher than the 199 billion yuan in the same period of 2019. At the same time, its share in the total revenue of scaled-up cultural enterprises has also increased significantly to 41.8%, up 18.9 percentage points from 2019, further highlighting the core position of the digital cultural industry in the overall cultural industry landscape. -
-
-
艾媒咨询|2020年中国移动阅读行业发展专题研究报告
本报告研究涉及企业/品牌/案例：中文在线,阅文集团,掌阅科技
经过多年发展，中国移动阅读行业积累大批优秀作品及头部作家，各平台也不断开发这类头部IP的商业价值，推动行业规模增长。iiMedia Research(艾媒咨询)数据显示，2020年中国移动阅读市场规模达到372.1亿元，未来将继续保持良好增长势头。目前移动阅读用户更偏好作品IP衍生类型为影视化作品，占比60.1%。针对于此，大量优秀网络文学作品近年也得到影视改编，并凭借社交媒体规模扩大而得到更好的传播，覆盖更多年轻用户群体。而移动视频、有声书等平台用户规模的扩大使头部IP数字文娱作品引发的关注热度提升，也同时促进了头部IP影响力的提升。
After years of development, China mobile reading industry has accumulated a large number of excellent works and head writers, and various platforms have continuously developed the commercial value of such head IP, promoting the growth of the industry scale. As the data of iiMedia Research showed, the scale of China's mobile reading market will reach 37.21 billion yuan in 2020, and it will continue to maintain a good growth momentum in the future. At present, mobile reading users prefer screen-adaption derived from IP, accounting for 60.1%. In view of this, a large number of excellent online literary works have been adapted from movies and TV in recent years, and have been better spread by virtue of the expansion of social media scale, covering more young user groups. The expansion of mobile video, audio book and other platform users makes the head IP digital entertainment works attract more attention, and also promotes the head IP influence. -
艾媒咨询|2020-2021年中国在线音频行业研究报告
本报告研究涉及企业/品牌/案例：云听，荔枝，蜻蜓FM，喜马拉雅，懒人听书，中文在线，掌阅，阅文听书，果麦文化，讯飞配音，Clubhouse，Tiya
经过多年发展，中国在线音频行业覆盖用户规模不断扩大。且基于音频的伴随性特点，在线音频平台覆盖的中高收入和年长用户群体较多。iiMedia Research(艾媒咨询)数据显示，中国在线音频40岁以上用户占比11.9%，月收入在10000以上的用户比例也达到27.5%。面对该部分人群，在线音频平台需要输出更多优质内容，用户方面，目前超九成受访在线音频用户也表示有必要提升目前音频平台栏目的内容质量。面对用户诉求，现阶段主流在线音频平台积极推出优质栏目和科教文化内容，同时延伸其他载体渠道的经典IP，让用户能够在音频渠道接触更多优质内容。
After years of development, China online audio industry covers a growing number of users. Based on the accompanying characteristics of audio, online audio platform covers more high-income and elderly users. As the data of iiMedia Research showed, 11.9% of China online audio users are over 40 years old, and 27.5% of the users have monthly income of more than 10000. For these users, the online audio platform needs to produce more high-quality content. In terms of users, more than 90% of the online audio users interviewed also said that it is necessary to improve the content quality of the current audio platform columns. In the face of user demands, the mainstream online audio platform at this stage actively promotes high-quality columns and scientific, educational and cultural content, and extends the classic IP of other carrier channels, so that users can contact more high-quality content in the audio channel. -
艾媒咨询|2020年中国有声书行业发展趋势研究报告
本报告研究涉及企业/品牌/案例：中文在线，阅文集团。
随着互联网与数字化技术的不断发展，有声书市场蓬勃发展。2019年中国有声书行业市场规模达到63.6亿元，持续三年增速高于30%。2019年中国有声书用户数量为4.78亿，同比去年上升19.0%，预计2020年将达5.69亿。目前行业巨头积极布局，抢占市场，音频平台也发力数字营销，培养用户听书习惯。iiMedia Research(艾媒咨询)数据显示，有声书是居民的重要阅读媒介，用户听书目的多样，非阅读学习目的占比达59.2%，悬疑探案类最受欢迎，占比47.1%。用户理性消费，实际付费金额与付费预算大体相符，付费预算在10-20元的用户占比最高，达31.2%。在选择有声书时，48.2%的用户最优先考虑的因素是有声书本身的内容。在这方面，中文在线结合网络文学传统文学，覆盖多种类型，通过专业音频开发，打造有声精品。
With the continuous development of Internet and digital technology, the audio book market is booming. In 2019, the market scale of China's audio book industry will reach 6.36 billion yuan, with a growth rate of more than 30% for three years. In 2019, the scale of audio book users in China will be 478 million, up 19.0% from last year, and it is expected to reach 569 million in 2020. At present, the industry giants actively layout and seize the market, and audio platform also makes efforts in digital marketing to cultivate users' listening habits. As the data of iiMedia Research showed, audio books are an important reading medium for residents. Users listen to books for various purposes. Non reading learning purposes account for 59.2%, and suspense investigation is the most popular, accounting for 47.1%. Users are rational in consumption, and the actual payment amount is generally consistent with the payment budget. Users with a payment budget of 10-20 Yuan account for the highest proportion, accounting for 31.2%. When choosing audio books, 48.2% of users give priority to the content of audio books. In this regard, ChinseALL Co. Ltd. combines traditional literature of network literature, covers a variety of types, and creates excellent audio products through professional audio development. -
艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告
本报告研究涉及企业/品牌/案例：中文在线。
随着互联网技术的发展，大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示，2019年中国数字阅读行业市场规模达292.8亿元，受疫情影响，居家在线阅读需求的增加，预计2020年中国数字阅读市场将达372.1亿元，环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人，2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频，有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式，凭借不直接向用户收费的变现模式，成功做到市场下沉，开展移动阅读盈利新探索。行业生态越趋完善，行业发展逐步深化的大背景下，在线阅读行业的头部企业正在着手产业创新，有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。
With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry. -
艾媒咨询|2020年中国茶叶行业市场现状及用户调研分析报告
本报告研究涉及企业/品牌/案例：河南信阳县,贵州凤冈县,福建武夷山市,大益茶,天福茗茶,中茶,澜沧古茶,谢裕大,小罐茶
中国茶叶需求量逐渐增大，消费者对茶叶品质要求逐渐提高。iiMedia Research（艾媒咨询）数据显示，2021年1月，接近9成的受访网民是茶叶消费用户，接近4成有每天喝茶的习惯，茶叶成为人们生活中的刚需。部分省份将茶叶种植作为扶贫产业之一，进一步推动了茶叶行业的发展。同时，近年来茶叶的品牌意识开始增强，如大益茶、小罐茶、廊沧古
茶、中茶等茶叶国货品牌崛起。然而，总体而言，传统茶叶品类市场已经走到成熟阶段，市场竞争激烈，因而茶品市场新入局者需要不断打造新场景、新产品、新需求来突围。
The demand for tea in China is gradually increasing, and consumers' requirements for tea quality are gradually improving. As the data of iiMedia Research showed, in January 2021, nearly 90% of the netizens interviewed were tea consumers, and nearly 40% had the habit of drinking tea every day. Tea has become a just need in people's life. Some provinces regard tea planting as one of the poverty alleviation industries, which further promotes the development of tea industry. At the same time, in recent years, tea brand awareness began to strengthen, such as Dayi tea, xiaocan tea, Langcang ancient tea, Chinese tea and other domestic tea brands. However, on the whole, the traditional tea market has come to a mature stage, and the market competition is fierce. Therefore, new entrants to the tea market need to constantly create new scenes, new products and new demands to break through.
- 1
- 2
- 3
