艾媒咨询｜2023年中国虚拟偶像产业发展研究报告

　iiMedia Research（艾媒咨询）数据显示，2022年中国虚拟人带动产业市场规模和核心市场规模分别为1866.1亿元和120.8亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。随着娱乐需求的增加，AI等技术不断迭代的环境下，中国虚拟人产业高速发展，元宇宙的热潮加速推动虚拟人产业升级。

艾媒咨询｜2022年中国宠物鱼油胶囊市场研究报告

随着宠物经济的兴起和科学养宠理念的推广，宠主开始关注宠物的营养和健康，这类需求带动了宠物保健行业的细分化发展， 2022年，靓丽毛发类赛道增长较快。数据显示，宠主使用强身健体类产品比例为71%，缓解病症类产品比例为63%，靓丽毛发类产品比例为52%，调理肠胃类比例为46%。

艾媒咨询｜2022-2023年中国券商自营APP竞争格局及用户行为监测报告

　　iiMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，2021年中国证券APP用户规模为1.5亿人。数据显示，70.2%的用户通过银行/证券机构理财经理获取理财资讯，64.8%的用户通过券商APP获取理财资讯，59.7%的用户则通过新闻媒体获取理财资讯。

艾媒咨询｜2022-2023年中国肉禽类预制菜产业研究及竞争格局监测报告

2021年中国肉禽预制菜行业规模为977亿元，同比增长17.8%，预计未来中国肉禽预制菜市场保持较高的增长速度，2026年肉禽预制菜市场规模将达3289亿元。iiMedia Research（艾媒咨询）调研数据显示，2022年67.7%的中国预制菜消费者购买肉禽预制菜次数增多，28.3%的消费者不变，4.0%的消费者消费次数减少。

艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告

本报告研究涉及企业/品牌/案例：华韩整形，瑞丽医美，美莱整形，医思健康

数据显示，2016—2020年中国医美行业市场规模五年平均增长率为12.8%，与此同时，中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下，预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等，民众对整形美容的观念正在向积极态度转变，在整个行业扩张的过程中，轻医美的受众面广、门槛低、复购率高，更有可能提升市场整体渗透率，成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry.

艾媒咨询|2021上半年中国财税类企业服务专题研究报告

本报告研究涉及企业/品牌/案例：优税猫，每刻科技，慧算账

iiMedia Research(艾媒咨询)数据显示，随着财税数字化的推进，中国财税领域企业服务市场规模逐步上涨，预计在2021年将涨至2664.4亿元。艾媒咨询分析师认为，近年来全国市场主体企业数量依然保持增长，给财税领域企业服务市场提供持续的客户来源。凭借政策和技术双重利好，预计市场规模将保持扩张。其次，资本对中国财税类企业服务行业保持信心。代理记账、电子发票、资金管理领域的每刻科技、爱康鼎、深圳高灯等企业B轮融资金额达到了数亿人民币。此外，未来企业降本增效的需求将持续增加，行业将往精细化的方向发展，庞大、当下开发程度低的下沉市场将成为行业规模增长的新战场。
As the data of iiMedia Research, with the promotion of the digitalization of Finance and taxation, the scale of China's enterprise service market in the field of Finance and taxation has gradually increased, and is expected to rise to 266.44 billion RMB in 2021. The consulting analyst of iiMedia Research believe that the number of main enterprises in the national market still keeps growing in recent years, providing a continuous source of customers for China's enterprise service market in the field of Finance and taxation. With the benefits of policy and technology, the market scale is expected to maintain expansion. Secondly, capital maintains confidence in China's enterprise service market in the field of Finance and taxation. In the field of bookkeeping, electronic invoice and fund management, the amount of round B financing of enterprises called Maycur，Aikangding，Shenzhen Gaodeng has reached several hundred million RMB. In addition, the demand for cost reduction and efficiency increase of enterprises will continue to increase in the future, and the industry will develop in the direction of refinement. The huge sinking market with low degree of development will become a new battlefield for the scale growth of the industry.

艾媒咨询|2020-2021年中国跨境贸易CRM发展白皮书

中国CRM市场2019年的市场规模达到35亿元，同比增长16.7%，正处于市场扩充的阶段。首先是政策的推动和大环境的引领，促使跨境贸易发展前景进一步明朗。同时，在疫情黑天鹅的影响下，中国跨境贸易行业或将面临洗牌期，企业对于数字化系统的需求将会进一步被激发。随着中国跨境贸易市场规模的不断扩大，跨境贸易作为CRM系统中的一个重要应用渠道也将不断发展进步。由于中国跨境贸易行业对于数字化管理的需求不断增强，资本市场对于跨境贸易CRM行业的关注度持续升温。随着互联网资本的进入，背靠资本巨头的资源，CRM系统逐渐与外贸行业中其他各个环节实现打通。产业链的完善使得外贸行业数据有效联通，客户能够在获客后快速将数据对接至CRM系统中，并实现生产、物流、支付、报关退税等环节的一站式完成。在此基础上，未来人工智能技术的加入将赋予CRM系统更多的可能性。通过机器自身的学习，用户企业的各自需求将以更加精准化的方式得到满足。
China's CRM market reached 3.5 billion yuan in 2019, an increase of 16.7% year-on-year, and it is in the stage of market expansion. The first is the promotion of policies and the guidance of the general environment, which has further clarified the development prospects of cross-border trade. At the same time, under the influence of the black swan of the epidemic, China's cross-border trade industry may face a reshuffle period, and enterprises' demand for digital systems will be further stimulated. As the scale of China's cross-border trade market continues to expand, cross-border trade as an important application channel in the CRM system will also continue to develop and progress. As the demand for digital management in China's cross-border trade industry continues to increase, the capital market continues to pay more attention to the cross-border trade CRM industry. With the entry of Internet capital and relying on the resources of capital giants, the CRM system has gradually achieved connections with other links in the foreign trade industry. The improvement of the industrial chain enables the effective connection of data in the foreign trade industry, and customers can quickly connect the data to the CRM system after acquiring customers, and achieve one-stop completion of production, logistics, payment, customs declaration and tax rebate. On this basis, the addition of artificial intelligence technology in the future will give the CRM system more possibilities. Through the learning of the machine itself, the respective needs of user companies will be met in a more precise way.

艾媒咨询|2020年中国营销SaaS行业发展专题研究报告

本报告研究涉及企业/品牌/案例：Adobe、询盘云、赛诺贝斯。

iiMedia Research（艾媒咨询）数据显示，2020年中国SaaS行业市场规模预计达到253.4亿元，其中CRM市场发展迅速，2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支，其发展潜力不容小觑。而目前广告投放渠道中，数字广告，特别是移动广告渠道重要性愈加突出，即使在海外市场，也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务，同时发挥数据中台作用，为业务应用场景落地提供统一的数据输出与数据分析能力支持。

As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios.

艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告

本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。

在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%

Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years.

艾媒咨询|2020上半年中国企业服务发展全景报告

本报告研究涉及企业/品牌/案例：优税猫、Moka、钉钉、有赞。

中国数字化转型不断深入，数字经济规模持续增加。数据显示，2019年中国数字经济规模达35.8万亿元，占GDP比重为36.2%，此外，中小企业数量持续增加，2019年期末企业主体数量达3858.3万户，艾媒咨询分析师认为，中国中小企业数量庞大，整体数字化仍有大幅提升空间，企业数字化服务需求广。在技术、政策等推动下，中国企业服务市场有广阔的发展空间，迎来百花齐放局面，人力资源、财税、营销等具备一定刚需特征的服务市场有望率先普及壮大。在市场认知方面，iiMedia Research(艾媒咨询)数据显示，32.0%的受访职场人认为受疫情影响企业会提高对企业服务市场的关注，23.7%的受访职场人认为企业会加大对相关服务的投入。疫情的爆发使越来越多企业认知到数字化转型的重要性，对以数字化为代表的企业服务关注度上升，有利于企业服务的市场渗透。

In recent years, China's digital transformation has continued to deepen, and the scale of the digital economy has continued to increase. Data show that in 2019, the scale of China’s digital economy reached 35.8 trillion yuan, accounting for 36.2% of GDP. In addition, the number of small and medium-sized enterprises continued to increase. At the end of 2019, the number of Chinese enterprises reached 38.583 million. iiMedia Consulting analysts believe that the number of China’s small and medium-sized enterprises is huge, and there is still room for substantial improvement in overall digitalization, and the demand for digital services of enterprises is wide. Driven by technology, policies and other factors, the China's corporate service market has broad room for development and the market blossom. The service market with certain rigid demand characteristics such as human resources, finance and taxation, and marketing is expected to take the lead in popularity and growth. In terms of market perception, as the data of iiMedia Research showed, 32.0% of workplace respondents believe that companies affected by COVID-19 will increase their attention to the corporate service market, and 23.7% of workplace respondents believe that companies will increase the investment in related services. The outbreak of COVID-19 has made more and more companies realize the importance of digital transformation, and their attention to corporate services represented by digitalization has increased, which is conducive to the market penetration of corporate services.