关于“新疆众和”的报告
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艾媒咨询|2021年3-4月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：构美，古麦嘉禾.
目前越来越多品牌开始搭建自运营团队的操盘团队。数据显示，品牌店播号增量从1月的6.1%快速增长到2月的17.1%，且多个平台的品牌店铺自播带货力爆发。随着各类品牌纷纷开展自播模式，以品牌店铺自播为主，达人直播为辅的组合在交易平台将逐渐常态化。近年来，消费者对于国产品牌的认可度不断提升。未来，直播电商将成为国货通流的强大落点，既为国货提供了带货的出口，又将品牌价值与消费价值凝结在一起，成为民众文化认同的转化平台。
At present, more and more brands are beginning to build their own trading teams. According to the data, the increase in broadcast numbers of brand stores increased rapidly from 6.1% in January to 17.1% in February, and brand stores on multiple platforms had their self-broadcasting capacity exploded. As various brands develop self-broadcasting models one after another, the combination of self-broadcasting mainly from brand stores and supplemented by Daren's live broadcast will gradually become normal on the trading platform. In recent years, consumers' recognition of domestic brands has continued to increase. In the future, live broadcast e-commerce will become a powerful destination for the flow of domestic products, not only providing export with domestic products, but also condensing brand value and consumer value, and becoming a transformation platform for people's cultural identity. -
艾媒咨询|2020-2021年中国个人网盘专题调研报告
本报告研究涉及企业/品牌/案例：百度网盘，和彩云。
随着全球大数据不断增长，未来数据云存储容量需求也将不断扩大，iiMedia Research（艾媒咨询）数据显示，2020年全球数据中心存储容量将达到272艾字节。不断扩大的个人数据和云储存需求加速了个人云服务市场的发展，预计2020年中国个人云盘用户规模有望超过4亿人。在5G时代的背景下，数据安全、传输安全、个人信息和隐私保护等个人网盘安全性的问题备受用户关注，未来个人网盘行业将从安全性、储存空间、传输速度等方面提升用户使用体验，促进行业良性发展。
With the continuous growth of global big data, the demand for data cloud storage capacity will continue to expand in the future. According to iiMedia Research, the global data center storage capacity will reach 272 exabytes in 2020. The ever-expanding demand for personal data and cloud storage has accelerated the development of the personal cloud service market. It is estimated that by 2020, the scale of China's personal cloud disk users is expected to exceed 400 million. In the context of the 5G era, the security of personal network disks such as data security, transmission security, personal information and privacy protection has attracted the attention of users. In the future, the personal network disk industry will improve users in terms of security, storage space, and transmission speed. Use experience to promote the healthy development of the industry. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例：IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击，中小企业经营困难，加上线上办公发展，联合办公行业也受到了影响。iiMedia Research（艾媒咨询）数据显示，45.4%的受访联合办公用户认为相较疫情前，空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓，市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡，其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变，摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model. -
艾媒咨询|2020上半年中国个人网盘市场现状及头部企业布局研究报告
在遭受2016年的严整打击后，中国个人网盘行业发展回归理性，具备较强资质背景的企业成为市场主要竞争者。另一方面，技术发展和移动终端普及的背景下，更多终端数据、个人文件出现，网民对于存储介质的需求也在提升。iiMedia Research(艾媒咨询)数据显示，2020年中国个人云存储用户规模预计超过4亿人。市场空间的扩大也使各领域巨头企业再次聚焦于个人网盘行业，虽然目前百度网盘具有领先优势，但未来竞争格局仍有较大变化空间，市场战火即将重燃。
After the suffer of tighten restriction in 2016, the development of China personal cloud disk industry has returned to rationality, and enterprises with strong qualification background have become the main competitors in the market. On the other hand, with the development of technology and popularization of mobile terminals, more terminal data and personal files appear, and the demand for storage media by netizens is also increasing. As the data of iiMedia Research showed, the user scale of China Personal Cloud Storage Industry is expected to exceed 400 million in 2020. The expansion of market space also makes the giant enterprises in various fields focus on the personal cloud disk industry again. Although Baidu Netdisk has the leading advantage at present, there is still great room for change in the competition pattern in the future. And the market competition is about to start again. -
艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析
数据显示，2020年中国考生规模达到1071万人，较2019年增长40万人，人数规模创历史新高。考生竞争压力大，高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示，超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为，随着信息技术和交通设施的不断进步，异地工作、异地实习等都成为可能，因此专业本身的选择对学生未来的职业发展影响最大。
In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students. -
艾媒报告|2020中国“新冠疫期”企业信心与降薪行为数据调查报告
艾媒商情舆情数据监测系统显示，企业的降薪行为得到了广泛的关注，关键词“降薪”的热度在3月9日当天极速飙升，网络热度指数峰值达到812，“减薪”等话题也拥有较高的网络热度。在企业陆续复工过程中，降薪行为不断出现。据不完全统计，自2月3日至3月15日，已有30家知名企业涉及降薪等薪资调整行为或政策。iiMedia Research(艾媒咨询)数据显示，在受访职场人群中，薪资下降者分布较多的行业分别为制造业、互联网产业、餐饮零售、房地产业和物流服务。艾媒咨询分析师认为，疫情导致复工难，2月份供给端产能急剧下降，同时出行受限抑制消费。供给和需求双萎缩让各行业经营受重创，降低人力成本，让员工与企业共克时艰成为主流之选。iiMedia Research(艾媒咨询)数据显示，近八成职场人士对企业2月份薪资下降予以理解。艾媒咨询分析师认为，随着政策助力复工复产与国家新基建计划的实施，国内经济有望逐步回暖。
As the data of iiMedia Public Opinion Monitoring system showed, that companies' salary reduction have received widespread attention. The keyword " Salary Reduction" has soared on the 9th of March, and the peak Internet popularity index reached 812. " Salary Reduction" and other topics Also has a high degree of network popularity. In the process of enterprises returning to work one after another, the behavior of salary reduction continues to appear. According to incomplete statistics, from February 3 to March 15, there have been 30 well-known enterprises involved in salary adjustment and other salary adjustment behaviors or policies. As the data of iiMedia Research showed, among the workplaces surveyed, the industries with the largest number of wage dropers are
manufacturing, the Internet industry, catering and retail, real estate, and logistics services. iiMedia Research consulting analysts believe that the epidemic has caused difficulty in resuming work. In February, supply-side production capacity dropped sharply, and travel was restricted to restrain consumption. The double shrinkage of supply and demand has severely damaged the operation of various industries, reduce human resourceslabor costs, and made it the mainstream choice for employees and enterprises to overcome difficulties together. As the data of iiMedia Research showed, nearly 80% of professionals understand the company's salary decline in February. iiMedia Research consulting analysts believe that the market is expected to recover further as policies help resume production and the implementation of the national new infrastructure plan. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY.
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