关于“无添加”的报告
艾媒咨询｜2024年中国果干蜜饯行业创新及消费者洞察报告
随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国休闲食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国果干蜜饯行业创新及消费者洞察报告》数据显示，果干蜜饯类产品营养价值较高，在休闲食品中占据重要地位，2023年中国果干蜜饯产品市场规模达1462亿元，2019-2023年复合增长率达24.0%，预计2028年市场规模有望增至3353亿元。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养均衡、膳食平衡成为了消费者的首要关注因素。在健康消费趋势下，能够兼具口味和健康、符合消费者多元需求的产品有望成为行业主流。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's snack food industry. According to the latest Research Report on the Development of China Dried fruit preserves industry Innovation and Consumer Insight Report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, dried fruit preserves have high nutritional value and occupy an important position in leisure food. In 2023, the market size of China's dried fruit preserves products reached 146.2 billion yuan, with a compound growth rate of 24.0% from 2019 to 2023, and the market size is expected to increase to 335.3 billion yuan in 2028. With the improvement of the consumption level of Chinese residents, consumers' consumption expenditure on food has also increased, and balanced nutrition and diet have become the primary concern factor of consumers. Under the trend of healthy consumption, products that can have both taste and health and meet the diversified needs of consumers are expected to become the mainstream of the industry.-
艾媒咨询｜2024年中国调味食品行业市场研究报告
随着经济的不断发展以及中西方饮食文化的交融，消费者对调味食品的需求越来越多元化。此外，健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性，为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国调味食品行业市场研究报告》数据显示，2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全，分别占比47.4%、43.9%。当前，调味食品的主要销售渠道是线下商超和综合电商平台，其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位，调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外，拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position. -
艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告
在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下，中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示，预制菜行业已成为部分食品企业业绩增长的主要动力，2023年上半年，安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月，“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视，同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry. -
艾媒咨询｜2023年中国无骨鸡爪消费市场研究报告
2023年无骨鸡爪市场在消费回暖背景下迅速发展。2024年1月11日，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2023年中国无骨鸡爪消费市场研究报告》，报告显示，2023年中国无骨鸡爪行业线上市场规模为49.8亿元，同比增长16.5%，2028年其市场规模有望达77.6亿元。在“宅经济”和快节奏的现代生活等多重影响下，无骨鸡爪消费场景逐渐增多，行业将持续扩容。在C端市场，无骨鸡爪的发展潜力巨大，线上渠道如抖音等在品牌推广与消费转化方面表现优秀。无骨鸡爪食品行业产品质量存在参差不齐的现象，未来随着企业竞争白热化，无骨鸡爪市场将进入平稳发展阶段，高品质、多种类、全渠道发展的高性价比产品更能脱颖而出。为保持竞争优势，企业需关注产品质量、品牌建设和销售渠道的拓展。
In 2023, the boneless chicken feet market developed rapidly in the context of consumption recovery. On January 11, 2024, iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, released the Research Report on China's boneless Chicken feet Consumption Market in 2023, which showed that the online market size of China's boneless chicken feet industry in 2023 was 4.98 billion yuan, an increase of 16.5%. Its market size is expected to reach 7.76 billion yuan in 2028. Under the multiple influence of the "house economy" and the fast-paced modern life, the consumption scene of boneless chicken feet has gradually increased, and the industry will continue to expand. In the C-end market, the development potential of boneless chicken feet is huge, and online channels such as Douyin perform well in brand promotion and consumption transformation. The product quality of the boneless chicken feet food industry is uneven, and in the future, with the fierce competition among enterprises, the boneless chicken feet market will enter a stage of stable development, and the cost-effective products with high quality, multiple types and all-channel development will stand out. In order to maintain a competitive advantage, enterprises need to focus on product quality, brand building and the expansion of sales channels. -
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艾媒咨询|2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告
本报告研究涉及企业/品牌/案例：美菜网，叮咚买菜，谊品生鲜，盒马鲜生，兴盛优选，中粮我买网，顺丰优选，多点，每日优鲜
2019年迎来生鲜电商发展“寒冬”，行业频出企业倒闭新闻；2020年初受疫情影响，生鲜电商平台用户激增，行业依然保持强者恒强的局面；2021年上半年生鲜电商资本领域火热，叮咚买菜完成D轮融资，每日生鲜、美菜网、多点等多家平台纷纷竞争“生鲜赛道第一股”，赛道下半场的竞争序幕已拉开。虽然行业内各模式的供应链、品控等问题依然存在，但短期内生鲜电商市场将依然保持多维发展的火热态势，预计2021年中国生鲜电商行业市场规模将超过3000亿元。
2019 ushered in the "cold winter" of fresh food e-commerce development, and the industry frequently broke news of corporate closures; in early 2020, affected by the epidemic, fresh food e-commerce platform users increased sharply, and the industry still maintained its strong position as a strong one; fresh food in the first half of 2021 The e-commerce capital field is hot, Dingdong Maicai completed the D round of financing, and many platforms such as Daily Fresh, Meicai.com, and Duodian competed for the "first share of the fresh track". The prelude to the second half of the track has begun. Although the supply chain and quality control problems of various models in the industry still exist, the fresh food e-commerce market will continue to maintain a multi-dimensional development trend in the short term. It is expected that the market size of China's fresh food e-commerce industry will exceed 300 billion yuan in 2021. -
艾媒咨询|2020年中国饮料行业细分领域发展及典型案例分析报告
本报告研究涉及企业/品牌/案例：元气森林，伊利，康师傅，统一，东鹏饮料，香飘飘，农夫山泉，承德露露。
监测数据显示，2020年7-8月“饮料”行业网络口碑为67.2，偏向正面。艾媒咨询分析师认为，由于消费者更偏好“无糖”“代糖” 等健康饮品，饮料行业企业也随着消费者理念的变化进行产品升级迭代，推出符合大众需求的饮品，从而获得了较高的关注和认可。特别是受到疫情影响，消费者会更加关注食品饮品的健康问题，企业可能会进一步关注并强调植物基和以植物为中心的产品，比如豆浆、果蔬汁、酸奶。
Monitoring data show that in July-August 2020, the "beverage" industry network reputation of 67.2, biased towards the positive. iiMedia Research analysts believe that because consumers prefer "sugar-free" "sugar" and other healthy drinks, beverage industry enterprises also with the change of consumer philosophy to carry out product upgrading iteration, the introduction of drinks in line with the needs of the public, so as to obtain a higher level of attention and recognition. In particular, as a result of the outbreak, consumers will pay more attention to the health of food and beverages, and businesses may pay more attention to and emphasize plant-based and plant-centric products such as soy milk, fruit and vegetable juice, yogurt. -
艾媒咨询|2020年中国内衣行业发展现状及消费者习惯分析报告
本报告研究涉及企业/品牌/案例：都市丽人、汇洁、南极人、全棉时代。
其他企业/品牌：爱慕、古今、婷美,、猫人、Victoria’s Secret、黛安芬、爱美丽,、柏拉图、夏娃之秀、天猫、京东、淘宝、内外、氧气、茵曼,、倾惟、Ubras等。
2019年，中国内衣（含文胸、内裤、袜子、居家服）人均年支出增长到57.5美元（约350元）。消费者需求上升的同时，内衣质量的要求也上升，内衣卖家市场转变为买家市场。iiMedia Research（艾媒咨询）调研数据显示消费者对当前内衣品牌不满意的主要原因为款式单一、质量不够好、缺乏功能性等方面。
In 2019, the annual per capita expenditure on underwear (including bras, underwear, socks, and home clothes) in China increased to 57.5 US dollars (about 350 yuan). While consumer demand has risen, the requirements for underwear quality have also risen, and the underwear seller market has transformed into a buyer market. Survey data from iiMedia Research shows that the main reasons consumers are dissatisfied with current underwear brands are the single style, insufficient quality and lack of functionality.
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