全球领先的新经济产业第三方数据挖掘与分析机构
关于“易票”的报告
艾媒报告|2019中国电子发票行业研究报告
本报告研究涉及企业/品牌/案例：百望云，票易通，海南高灯科技有限公司，博思软件，金蝶发票云，51发票，航天信息股份有限公司，百旺金赋，大象慧云，发票通，简税，易票，云票，瑞宏网，富星电子发票云平台，合力中税电票云平台，瑞宏网，百旺云票
当前数字经济已经成为中国经济发展的新动能，推动传统领域进行数字变革的呼声日渐高涨。电子发票作为中国税务信息化的重要载体以及帮助企业实现数字化转型的有效工具，其推广和应用势在必行。iiMedia Research（艾媒咨询）数据显示，2018年全国电子发票开具数量为32.7亿张，较2017年增长了257.1%，预计2021年将接近500亿张。超六成受访网民对电子发票有所了解，使用率超过三成，且整体满意度较高。在使用场景方面，电商平台是最主要的线上场景，餐厅是最常使用的线下场景。艾媒咨询分析师认为，在政策力推、技术发展、资本支持下，电子发票将会加速渗透，具备较高技术实力和服务能力的玩家有望率先发展，行业马太效应逐渐形成。
At present, the digital economy has become a new driving force of China's economic development, and the voice of promoting digital transformation in traditional fields is growing. As an important carrier of China's tax informatization and an effective tool to help enterprises realize digital transformation, the promotion and application of electronic invoice is imperative. According to the data of iiMedia Research, the number of e-invoices issued nationwide in 2018 was 3.27 billion, an increase of 257.1% compared with 2017, and it is expected to be close to 50 billion in 2021. More than 60% of the netizens interviewed have some knowledge of electronic invoice. Although the utilization rate is less than 30%, the overall satisfaction is high. In terms of use scenarios, e-commerce platform is the most important online scenario, while restaurant is the most commonly used offline scenario. iiMedia consulting analysts believe that under the support of policy promotion, technology development and capital, e-invoice will accelerate penetration, and players with high technical strength and service ability are expected to take the lead in development, and the Matthew effect of the industry is gradually formed.-
艾媒咨询|2020-2021年中国电子商票行业研究及趋势分析报告
本报告研究涉及企业/品牌/案例：同城票据网、银承库、京票秒贴、商票圈。
经过三十多年的发展，中国票据市场快速发展，市场规模达到百万亿级。随着中国实体经济恢复向好，金融活动将会更加活跃，商票融资方式逐步多样化，为电子商票的发展提供了机遇。2009年以来，中国电子商票行业迅速发展，电子商业汇票系统参与者的规模不断扩大。截止2019年底，中国票据交易系统共接入法人机构2884家，会员2913家，系统参与者101622家。
After more than 30 years of development, China's bill market has developed rapidly, with a market size of hundreds of billions. As China's real economy recovers, financial activities will become more active and commercial ticket financing methods will gradually diversify, providing opportunities for the development of electronic commercial tickets. Since 2009, China's electronic commercial bill industry has developed rapidly, and the scale of participants in the electronic commercial bill system has continued to expand. As of the end of 2019, China's bill trading system had access to 2,884 legal entities, 2,913 members, and 101,622 system participants. -
艾媒报告|2019-2020中国费控报销行业研究报告
本报告研究涉及企业/品牌/案例：汇联易,易快报,分贝通。
2019年中国费控报销行业受益于电子发票相关政策红利，增长强劲。iiMedia Research（艾媒咨询）数据显示，2019市场营收规模约为7.5亿元，增速达76.1%。艾媒咨询分析师认为，中国费控报销行业仍处在发展起步阶段，且企业费控报销具有刚需属性，在经济下行压力下，企业数字化转型动力日趋强烈，叠加电子发票的普及推广，费控报销产品有望加速渗透，推动市场规模持续增长。从市场用户角度来看，职场人群费用报销痛点显著，89.1%受访者认为手工报销模式亟待改革。对于能够有效解决职场人士报销痛点，帮助企业实现费用管控的费控报销产品，市场认知度普遍偏低，表示对这类产品不了解的受访者超过半数。艾媒咨询分析师认为，当前政策、技术、资本、市场环境对费控报销行业释放出越来越多的积极信号，行业发展环境日益向好，随着企业对数字化认知度逐步加深，费控报销行业有望迎来爆发增长，中国本土费控报销品牌也将迅速崛起。
In 2019, China's expense control reimbursement industry benefited from the policy dividend related to electronic invoice, with strong growth. According to iiMedia research, the market revenue scale in 2019 is about 750 million yuan, with a growth rate of 76.1%. iiMedia consulting analysts believe that China's expense control reimbursement industry is still in the initial stage of development, and the enterprise's expense control reimbursement has the property of rigid demand. Under the downward pressure of the economy, the enterprise's digital transformation momentum is increasingly strong. With the popularization and promotion of electronic invoice, the expense control reimbursement products are expected to accelerate the penetration and promote the continuous growth of market scale. From the perspective of market users, the cost reimbursement pain point of workplace population is significant, 89.1% of respondents think that the manual reimbursement mode to be reformed. For the cost control reimbursement products that can effectively solve the pain points of reimbursement for professionals and help enterprises achieve cost control, the market awareness is generally low, and more than half of the respondents said they did not know about such products. iiMedia consulting analysts believe that the current policy, technology, capital and market environment have released more and more positive signals to the expense control reimbursement industry, and the industry development environment is becoming better and better. With the gradual deepening of the digital awareness of enterprises, the expense control reimbursement industry is expected to usher in an explosion and growth, and the domestic expense control reimbursement brands will also rise rapidly. -
艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告
iiMedia Research（艾媒咨询）数据显示，过去五年在线旅游用户的规模不断扩大，2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品，线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%，门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局，前三大在线预订平台门票交易量总份额占比接近九成。2020年以来，新冠疫情对旅游景区消费市场带来了新的变化，一方面景区在政策要求和引导下，加快落实景区门票网络预约制，叠加线下游客骤减等困境压力，景区将加速拥抱在线预订平台；另一方面，多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为，在政策、市场、平台等多方因素的共同作用下，景区门票线上化率将大幅提升，旅游在线预订平台将迎来发展良机。
According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development. -
艾媒报告 |2019Q1中国在线电影购票市场监测报告
本报告涉及企业/品牌包括：猫眼，淘票票
iiMedia Research （艾媒咨询）数据显示，2019年第一季度，中国内地电影票房达到186.1亿元，春节档全国电影票房共产出58.4亿元，同比增长2.04%，移动支付迅速普及后，线上已经成为购票主渠道，线下渠道仅占电影购票市场份额的14.3%。iiMedia Research（艾媒咨询）数据显示，猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%，其中淘票票的月活跃用户数最多，女性用户占比59.54%，猫眼24岁及以下的用户较多，占比53.77%。两大平台分别背靠阿里和腾讯，各自具有发展特点，未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后，观众电影购票消费开始回归理性。
As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality. -
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艾媒报告|2019全球易货交易行业专题研究报告
本报告研究涉及企业/品牌/案例：焕呗,IMS,BizX,BarterCard,BBX,ITEX,Listia,BaeterXChange,The Barter Company
iiMedia Research（艾媒咨询）数据显示，2022年中国易货交易平台实务贸易市场规模或将超过2800亿元，市场潜力巨大。受政策和金融市场环境及企业存在的库存积压问题的推动，中国易货交易市场前景较好。其中，闲置住房库存增加明显，或将成为易货新方向。
随着中国国内企业与个体闲置资源增加，越来越多企业库存商品价值未能充分发挥。企业对以货物或服务交换货物或服务的易货交易的需求较大，易货交易市场的发展潜力巨大。iiMedia Research（艾媒咨询）数据显示，2018年中国易货交易平台实物贸易市场规模达1181.5亿元，预计2022年能超过2800亿元。iiMedia Research（艾媒咨询）数据显示， 59.2%的受访企业主愿意进行易货交易，受访的企业主对易货交易平台有较高的使用意愿。此外，政府也出台了诸多政策支持易货交易行业的发展。但是，介于易货交易行业尚处于初步发展阶段，未来还需加大力度普及易货相关知识、培养电子商务人才、建立规范的易货交易体系。
With the increase of idle resources of Chinese enterprises and individuals, more and more enterprises have not fully realized the value of their inventory products. Enterprises have great demand for barter trade, and the barter market has great potential for development. As the data of iiMedia Research showed, the market size of China's barter trade platform reached 118.15 billion yuan in 2018 and is expected to exceed 280 billion yuan by 2022. As the data of iiMedia Research showed, 59.2% of the enterprise owners are willing to barter, and the enterprise owners have a high willingness to use the barter trade platform. In addition, the government has issued a number of policies to support the development of the barter industry. However, since the barter trade industry is still in its initial stage of development, more efforts are needed to popularize barter-related knowledge, cultivate e-commerce talents, and establish a standardized barter trade system in the future.
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