艾媒咨询|2021中国景区门票预约服务专题研究报告

本报告研究涉及企业/品牌/案例：故宫博物院，敦煌莫高窟，上海迪士尼度假区，泰山风景名胜区，上海海昌海洋公园

iiMedia Research(艾媒咨询)数据显示，2020年，电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后，各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%，服务数字化程度仍有待提高。艾媒咨询分析师认为，景区门票预约将成为预约旅游建设的首要抓手，将持续帮助产业和景区优化升级。其次，超七成游客认可景区门票预约服务方式，认为出游前应提前做好细致安排。大众通过景区门票预约服务，提升出游计划可控性，优化旅游出行体验。此外，预约旅游助力景区实现三大主要目标，分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为，明确在线预约预订等建设规范，引导旅游景区开发数字化体验产品，可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots.

艾媒舆情|2020年9-10月中国旅游行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2020年上半年期间，投诉在线旅游的用户主要集中地前三依次为广东省、江苏省、上海市，占比分别为14.6%、11.5%、10.8%。

艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告

iiMedia Research（艾媒咨询）数据显示，过去五年在线旅游用户的规模不断扩大，2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品，线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%，门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局，前三大在线预订平台门票交易量总份额占比接近九成。2020年以来，新冠疫情对旅游景区消费市场带来了新的变化，一方面景区在政策要求和引导下，加快落实景区门票网络预约制，叠加线下游客骤减等困境压力，景区将加速拥抱在线预订平台；另一方面，多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为，在政策、市场、平台等多方因素的共同作用下，景区门票线上化率将大幅提升，旅游在线预订平台将迎来发展良机。

According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development.

乾景园林2021年第三季度报告

*ST景谷:2021年第三季度报告

仲景食品：2021年第三季度报告

*ST绿景：2021年第三季度报告

艾媒报告|2019年2~3月中国产业园区双月报

本报告涉及企业/品牌包括：上海临港、亿达中国、招商蛇口、启迪协信、东湖高新、中发展集团、星河产业、金科产业、荣盛发展、张江高科、联东集团、外高桥、华夏幸福、碧桂园、中节能实业、中电光谷、华为、中国移动、中国电信、中国联通

2019年2~3月，政府层面多次在重大会议上肯定中国产业园区的经济贡献，并表示未来将继续大力支持产业园区的发展。3月，工信部出发布两份与园区节能相关的文件，未来产业园区的发展需要更注重绿色环保。针对工业互联网、能源汽车、智能网联车和超高清视频产业，工信部分别发布了相应的指导文件。在新建园区方面，5G产业园成为新焦点，3月期间共有4个5G产业园开园或拟建。产业园区的数量方面，截至2019年3月，中国产业园区总量超过3000家。从分布地区来看，广东省、浙江省和上海的产业园区数量位列前三。截至4月1日，科创板受理的31家企业，注册地信息显示其中28家受理企业在产业园区，占比超过90%。产业园区新引进项目多与智能制造等高新技术相关，如德国弗劳恩霍夫应用研究促进协会将在上海临港成立智能制造项目中心。航天科工光量子技术及应用总体部在东湖高新区正式挂牌。

In 2019, the government has repeatedly affirmed the economic contribution of China's industrial parks at major conferences, and said it will continue to vigorously support the development of industrial parks in the future. In march, the ministry of industry and information technology released two documents related to energy conservation in industrial parks, saying that future industrial parks need to pay more attention to environmental protection. The ministry of industry and information technology has issued corresponding guidance documents for industrial Internet, energy vehicles, intelligent network vehicles and ultra-high definition video industries. In terms of new parks, 5G industrial park has become the new focus. During march, a total of 4 5G industrial parks were opened or planned. In terms of the number of industrial parks, as of March 2019, the total number of industrial parks in China exceeded 3,000. In terms of distribution, Guangdong province, Zhejiang province and Shanghai rank top three in terms of the number of industrial parks. As of April 1, the registration information of 31 enterprises accepted by the board shows that 28 of them are in the industrial park, accounting for more than 90%. The newly introduced projects in the industrial park are mostly related to high and new technologies such as intelligent manufacturing. For example, the German fraunhofer institute for applied research and promotion will set up the intelligent manufacturing project center in Lingang, Shanghai. The general department of aerospace science, industry, light and quantum technology and application was officially listed in the east lake high-tech zone.

景兴纸业2021年第三季度报告

北京热景生物技术股份有限公司2021年第三季度报告