艾媒咨询 | 2021-2022年中国露营经济产业现状及消费行为数据研究报告

本报告涉及的案例/品牌/企业：大热荒野，木兰草原风景区，挪客，牧高迪

受到整体旅游市场增长带动，以及消费者对短途旅游和更贴近体验自然的倾向，中国露营营地市场规模持续增长。iiMedia Research(艾媒咨询)数据显示，2014年至2021年中国露营营地市场规模从77.1亿元增至299.0亿元，预计2022年增速达18.6%，市场规模达354.6亿元。随着露营经济的发展，目前已经出现了“营地+景区”模式、“营地+田园”模式、“营地+研学”模式、“营地+体育”模式、“营地+玩乐”模式、“营地+演艺”模式等，预计未来露营营地仍会朝着多样化、创新化道路发展。
Driven by the growth of the overall tourism market and consumers' tendency to travel for short distance and experience nature more closely, the market scale of camping camps in China continues to grow. According to iimedia research, from 2014 to 2021, the market scale of camping camps in China increased from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% and the market scale will reach 35.46 billion yuan in 2022. With the development of camping economy, there have been "camp + scenic spot" mode, "camp + Pastoral" mode, "camp + research and study" mode, "camp + sports" mode, "camp + play" mode and "camp + performing arts" mode. It is expected that the camping camp will continue to develop towards diversification and innovation in the future.

艾媒咨询|2021中国景区门票预约服务专题研究报告

本报告研究涉及企业/品牌/案例：故宫博物院，敦煌莫高窟，上海迪士尼度假区，泰山风景名胜区，上海海昌海洋公园

iiMedia Research(艾媒咨询)数据显示，2020年，电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后，各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%，服务数字化程度仍有待提高。艾媒咨询分析师认为，景区门票预约将成为预约旅游建设的首要抓手，将持续帮助产业和景区优化升级。其次，超七成游客认可景区门票预约服务方式，认为出游前应提前做好细致安排。大众通过景区门票预约服务，提升出游计划可控性，优化旅游出行体验。此外，预约旅游助力景区实现三大主要目标，分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为，明确在线预约预订等建设规范，引导旅游景区开发数字化体验产品，可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots.

艾媒咨询|2020年中国盲盒行业发展现状及市场调研分析报告

本报告研究涉及企业/品牌/案例：泡泡玛特，奥飞娱乐，52Toys。

伴随着消费升级，人们对提升生活品质和满足情绪需求的产品和服务接纳度更高。盲盒因其具有的高度不确定性，激发了年轻群体的消费潜力。数据显示，95后最“烧钱”的爱好中，盲盒手办排名第一。95后成为盲盒的重要消费用户，占比近4成，其中8.6%的用户可以接受盲盒单价在1000元以上。在高毛利率、高增长、创新的销售模式、新兴的千亿年轻潮玩市场等因素吸引下，资本、上市公司纷纷抢滩盲盒市场，盲盒市场前景可期。

As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects.

艾媒舆情|2020年9-10月中国旅游行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2020年上半年期间，投诉在线旅游的用户主要集中地前三依次为广东省、江苏省、上海市，占比分别为14.6%、11.5%、10.8%。

艾媒咨询|2020第三季度中国在线直播行业专题研究报告

本报告研究涉及企业/品牌/案例：快手直播、飞猪直播、kk直播。

随着中国在线直播用户规模趋于稳定，直播行业开始进入下半场，细分领域的精细化发展成为各大直播平台重点考虑的内容。直播活动的泛娱乐特征、内容的精细化品质化发展，加上电商直播技术发展的不断完善，将会为消费者带来更佳的购物体验。直播平台与OTA平台合作打造“旅游+直播”新业态，推动旅游业回暖，结合直播与私域流量推广，完善旅游行业产业链。iiMedia Research（艾媒咨询）数据显示，近七成用户观看过旅游直播，80、90后年轻男性是观看旅游直播的主力军，在直播间消费的用户中，有28.9%的消费金额为1501至2000元。目前，旅游类APP直播活动丰富，用户观看时最关注旅游产品内容质量，主播驱动旅游决策作用明显。因此，“旅游+直播”能够契合用户需求，实现精准营销，而“主播+内容+技术”是提升旅游直播带货能力的关键。

With the scale of China's online live broadcasting users tending to stabilize, the live broadcasting industry began to enter the second half, and the refined development of subdivision fields has become the focus of major live broadcast platforms. The pan entertainment features of live broadcast activities, the refinement and quality development of content, and the continuous improvement of e-commerce live broadcasting technology will bring consumers a better shopping experience. The live broadcast platform and OTA platform cooperate to create a new format of "tourism + live broadcast", promote the recovery of tourism industry, and improve the tourism industry chain by combining live broadcasting and private traffic promotion. As the data of iiMedia Research showed, nearly 70% of users have watched the live tourism. Young men born in the 1980s and 1990s are the main force to watch the live tourism broadcast. Among the users who spend money in the live broadcast room, 28.9% of them spend between 1501 and 2000 yuan. At present, there are rich live broadcast activities of tourism app, users pay most attention to the content quality of tourism products when watching, and the anchor plays an obvious role in driving tourism decision-making. Therefore, "tourism + Live Broadcasting" can meet the needs of users and realize precise marketing, and "anchor + content + technology" is the key to improve the carrying capacity of tourism live broadcast.

艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告

iiMedia Research（艾媒咨询）数据显示，过去五年在线旅游用户的规模不断扩大，2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品，线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%，门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局，前三大在线预订平台门票交易量总份额占比接近九成。2020年以来，新冠疫情对旅游景区消费市场带来了新的变化，一方面景区在政策要求和引导下，加快落实景区门票网络预约制，叠加线下游客骤减等困境压力，景区将加速拥抱在线预订平台；另一方面，多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为，在政策、市场、平台等多方因素的共同作用下，景区门票线上化率将大幅提升，旅游在线预订平台将迎来发展良机。

According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development.

艾媒舆情|2020年8-9月中国旅游行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，中国旅游业整体规模稳步上升，到2019年旅游业总收入达到了6.63万亿元，线上渗透率达到16.9%。虽然新冠疫情影响下预计2020年旅游业总收入预计下滑，但仍有望达到4.13万亿元。行业发展同时，相关部门、旅游行业从业者在应做好监督和防范，高度重视网络舆情舆论，提高舆情应对能力。