关于“活肤水”的报告
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艾媒咨询|2021年中国化妆品用户调研与发展预判研究报告
本报告研究涉及企业/品牌/案例：上海家化，欧莱雅，完美日记
2021年5月31日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国化妆品用户调研与发展预判研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国化妆品产业进行了全面分析，并分别对护肤品和美妆进行了超过2000名的用户调研，并提出了趋势预判。
On May 31, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Cosmetics User Survey and Development Pre-judgment Research Report." Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of the Chinese cosmetics industry, and conducted a survey of more than 2,000 users of skincare and beauty products. Propose trend prediction. -
艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告
本报告研究涉及企业/品牌/案例：华瑞凯琳，麦吉丽，百雀羚，仁和匠心，梵蜜琳
数据显示，2015-2020年期间，中国贵妇膏市场规模持续扩张。在2016年，贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下，贵妇膏产品市场需求扩大，特别在贵妇膏凭借电视广告“出圈”后，市场规模未受疫情影响跃升至67.1亿元，预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为，当前居民消费力增长与互联网快速发展并行，赋予了当代消费者追逐个性潮流、关注颜值的特性，这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy". -
艾媒咨询|2021年小红书公司研报
小红书是一款生活方式分享平台，包括消费经验和生活方式的众多内容。随着产品的迭代，小红书从社区平台转化为社区+电商平台，在UGC电商领域处于比较领先的地位。2019年11月，小红书引入电商直播功能，探索电商变现新模式。数据显示，2019年1月-2020年11月小红书的用户呈现小幅度下降趋势。截至2020年11月，小红书的月活用户为1232.19万人，环比下降0.32%。预计未来随着小红书的多元化发展，平台的月活用户有望恢复正增长。
Xiaohongshu is a lifestyle sharing platform that includes a wide range of consumer experiences and lifestyle. With the iteration of the product, Xiaohongshu from the Community Platform into the community + e-commerce platform, in the field of UGC e-commerce in a relatively leading position. In November 2019, Xiaohongshu introduced the live streaming function of e-commerce, exploring a new mode of e-commerce monetization.The data shows that from January 2019 to November 2020, the number of users of Xiaohongshu showed a slight downward trend. As of November 2020, Xiaohongshu had 12,321,900 monthly users, down 0.32 percent from the previous month. It is expected that with the diversified development of Xiaohongshu in the future, the monthly users of the platform are expected to resume positive growth. -
艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：宸帆、构美、纳斯。
2020年618购物节期间，各电商平台战绩再创新高。艾媒咨询分析师认为，直播电商引领618购物节消费狂潮，淘宝直播凭借其线上平台与头部主播的流量资源，在直播电商行业居于领先地位，但是随着越来越多的平台的入局，直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense. -
艾媒报告|2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告
本报告研究涉及企业/品牌/案例：北大荒，苏垦农发，中粮集团；其他提及企业/品牌:香雪集团，五谷丰登，悦活，蒙牛，长城干红，五谷道场，大悦城，我买网，中粮地产，美菜，盒马鲜生
2020年3月25日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响，对2020年农业细分领域的发展情况进行数据分析，结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析，探讨产业上下游的运营模式，以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升，年均增长率8.3%。艾媒咨询分析师认为，在中国二三产业比重的不断增加的情况下，国家出台政策保障疫期农产品各个环节的运行顺畅，并且头部平台发起“爱心助农”活动实现农产品产销，是进一步推动农业现代化发展的基础和动力。
China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur. -
艾媒报告|2019-2021年中国粮食产业市场现状及发展前景分析报告
本报告研究涉及企业/品牌/案例：香雪，五谷道场，悦活，蒙牛，中粮集团，北大荒企业，中国粮油，中国食品，中粮控股，中粮生化，中粮屯河
2018年中国谷物产量6.1亿吨，谷物自给率超过95%。艾媒咨询分析师认为，中国粮食产量稳步增长，粮食产量波动幅度基本稳定在合理区间，中国实现谷物供应基本自给，为保障国家粮食安全、促进经济社会发展和国家长治久安奠定了坚实的物质基础。中粮集团、北大荒等上市公司总体向正向良性方向发展。
2018年中国农业科技进步贡献率达到58.3%，粮食作物耕种收综合机械化率超过80。同时中国仓容规模进一步增加，安全储粮能力持续增强，2018年，中国共有标准粮食仓房仓容6.7亿吨，简易仓容2.4亿吨，总体达到了世界较先进水平。目前，科技助力粮食增产的态势明显，中国粮食产业向着专业化、高级化、电商化的方向发展。
In 2018, China's contribution rate of agricultural scientific and technological progress reached 58.3 percent, and the comprehensive mechanization rate of grain crop cultivation exceeded 80. At the same time, China's warehouse capacity has further increased, the capacity of safe grain storage continued to increase, in 2018, China has a total of 670 million tons of standard grain warehouse capacity, simple warehouse capacity of 240 million tons, the overall reached the world's more advanced level. At present, science and technology to help increase grain production situation is obvious, China's grain industry towards specialization, advanced, e-commerce direction.
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