全球领先的新经济产业第三方数据挖掘与分析机构
关于“海宁皮城”的报告
艾媒咨询|2024-2025年中国头皮疗养行业发展趋势分析报告
随着现代生活节奏加快、压力增大,头皮问题逐渐增多,消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示,2023年中国护发产品市场规模达到620.90亿元,同比增长3.4%,预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视,头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.艾媒报告 |2019-2022全球及中国主题公园运行大数据及行业升级趋势报告
本报告研究涉及企业\品牌\案例:迪士尼集团,默林娱乐,华侨城集团,宋城演艺,长隆集团,海昌集团,华强方特,六旗集团,雪松会娱乐公司,海洋世界娱乐集团,团聚公司集团,环球影城,曲江文旅,光线传媒,迪士尼魔法王国,上海迪士尼乐园,东京迪士尼海洋,迪士尼未来世界,迪士尼好莱坞,爱宝乐园,香港海洋公园,迪士尼加州冒险乐园,美国冒险岛,乐天世界,长岛温泉公园
全球旅游市场的蓬勃发展刺激了全球主题公园产业发展,但主题公园基本形成寡头竞争格局,迪士尼和默林娱乐的游客接待量明显最高;中国方面,2018年华侨城、华强方特、长隆三大主题公园集团增涨幅度最大。iiMedia Research(艾媒咨询)研究发现,为保持持续竞争力,主题公园着力打造多种IP形成品牌效应,保持品牌及IP的持续竞争力。但是目前,中国主题公园主要来自门票收入,二次消费贡献度低,因此,主题公园开拓“尖叫经济”“快乐经济”“夜间经济”卖点,逐步实现景区向度假区综合体的转变,以延长游客的停留时长、刺激游客二次消费。另外,艾媒咨询分析师认为,主题公园是拉动当地经济、建构城市名片的有效途径,部分城市积极发展主题公园并且开始探索度假综合体等的转变路径,例如,上海迪士尼、广东长隆等。
The booming global tourism market has stimulated the development of the global theme park industry, but the meme parks basically formed an oligarchic competition pattern, Disney and Merlin Entertainments received significantly the highest number of visitors, and in China, the three major theme park groups of Overseas Chinese City, Huaqiang Fangte and Changlong increased the most in 2018. IiMedia Research research found that in order to remain competitive, theme parks focus on building multiple IP-forming brand ingress soneffects to maintain the continued competitiveness of brands and IP. But at present, China's theme parks mainly from ticket revenue, secondary consumption contribution is low, therefore, the meme parks to explore the “scream economy“ “happy economy“ “night economy“ selling point, and gradually realize the transformation of scenic spots to resort complex, in order to extend the length of stay for tourists, stimulate tourists to spend twice. In addition, Ai Media Consulting analysts believe that theme parks are an effective way to stimulate the local economy, the construction of city business cards, some cities actively develop theme parks and began to explore vacation complexes and other transformational routes, such as Shanghai Disney, Guangdong Changlong and so on.
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