艾媒咨询|2021-2022年全球电子烟产业发展趋势专题报告

本报告涉及的案例/品牌/企业：悦刻、徕米、香誉、喜科

中国传统烟草消费普遍有戒烟需求，减害是烟草进化的核心诉求。国外主流卫生组织对电子烟进行了持续数年的评估，现阶段普遍认为电子烟的危害性远小于传统烟草。全球电子烟零售额从2018年的268亿美元增长到2020年的453亿美元。2017—2021年中国电子烟行业内销市场规模复合增长率为37.9%，预计2022年同比增长率为76.0%，市场规模达255.2亿元。预计2025年中国固体电子烟潜在市场规模约531亿元-—885亿元，雾化电子烟潜在市场规模约396亿元—792亿元。2021年中国电子烟产业直接就业人口约150万人，带动间接就业人口约400万人，总计约550万人。全球主要国家和地区，欧美、日韩均对电子烟出台明确的政策指引和监管措施。全球电子烟产业发展经验对中国产业规范发展有借鉴意义，中国也将进一步将电子烟产业平稳发展纳入法治化规范化轨道。
There is a general need for cessation in tobacco consumption and harm reduction which is the core demand of tobacco evolution. Foreign mainstream health organizations have conducted an evaluation of e-cigarettes for several years, and it is generally believed that the harm of e-cigarettes is much less than that of traditional tobacco. Global retail sales of e-cigarettes grew from $26.8 billion in 2018 to $45.3 billion in 2020. From 2017 to 2021, the compound growth rate of the domestic sales market in China's e-cigarette industry will be 37.9%, and the year-on-year growth rate in 2022 is expected to be 76.0%, and the market size will reach 25.52 billion yuan. It is estimated that the potential market size of China's solid e-cigarettes will be about 53.1 billion yuan - 88.5 billion yuan in 2025, and the potential market size of atomized e-cigarettes will be about 39.6 billion yuan - 79.2 billion yuan. In 2021, the direct employment of China's e-cigarette industry was about 1.5 million, driving about 4 million indirect employment, a total of about 5.5 million. Major countries and regions around the world, Europe, the United States, Japan and South Korea have issued clear policy guidelines and regulatory measures for e-cigarettes. The development experience of the global e-cigarette industry has reference significance for the development of China's industrial standards, and China will further integrate the steady development of the e-cigarette industry into the track of legalization and standardization.

艾媒咨询|2021年中国电子烟发展水平研究报告

本报告涉及的案例/品牌/企业：悦刻，思摩尔

数据显示，电子烟在全球各个国家的渗透率持续增长，全球电子烟零售额从2016年的161亿美元增长到2020年的453亿美元。2021年中国电子烟行业市场规模达到1160.0亿元，外销占比居高。艾媒咨询分析师认为，在政策规定趋于明朗化的背景下，电子烟将获得较大的增长空间，预计2023年中国电子烟市场规模将达到2952.7亿元。不过，作为严格限定使用者为成年人的成瘾品，电子烟经受了诸多讨论与非议，未来积极履行社会责将成为电子烟企业的必然选择。
The data show that the penetration rate of e-cigarettes in various countries around the world continues to grow, and the global retail sales of e-cigarettes increased from US $16.1 billion in 2016 to US $45.3 billion in 2020. In 2021, the market scale of China's e-cigarette industry will reach 116 billion yuan, with a high proportion of export sales. AI media consulting analysts believe that under the background of clearer policies and regulations, e-cigarettes will gain greater growth space. It is expected that the scale of China's e-cigarette market will reach 295.27 billion yuan in 2023. However, as an addictive product whose users are strictly limited to adults, e-cigarettes have undergone a lot of discussion and criticism. In the future, actively performing social responsibilities will become an inevitable choice for e-cigarette enterprises.