关于“爱学习”的报告
艾媒咨询｜2024-2025年中国智能学习机市场趋势研究报告
随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示，2023年中国教育智能硬件市场规模达807亿元，同比增长29.53%；预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future.-
艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告
近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation. -
艾媒咨询｜2024年中国AI电商行业研究报告
中国人工智能产业在各方的共同推动下进入爆发式增长阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国AI电商行业研究报告》数据显示，2020年中国人工智能核心产业规模就已达1500亿元，预计2030年将达10000亿元。中国人工智能核心产业细分领域规模不断扩大，为电商行业的发展提供新的增长极，进一步推动AI电商行业的快速发展。2023年，中国电子商务的高质量发展取得积极成效，AI相关应用快速落地，且效果较为显著，多家电商平台已对智能化选品功能进行应用，AI电商在为商家降低运营成本，提升销售额方面发挥积极作用。电商产业已经成为AIGC核心商业应用场景之一，其中，数字人成为各方布局AI电商的重点方向，AI电商产业将实现从电商运营端、供应链端、消费者端全方位智能化转变，以高新技术为电商强势赋能。
China's artificial intelligence industry has entered a stage of explosive growth under the joint promotion of all parties. According to the latest "2024 China AI e-commerce industry Research report" released by iiMedia Research, the scale of China's artificial intelligence core industry has reached 150 billion yuan in 2020, and it is expected to reach 1 trillion yuan in 2030. The scale of China's artificial intelligence core industry segments continues to expand, providing new growth poles for the development of the e-commerce industry and further promoting the rapid development of the AI e-commerce industry. In 2023, the high-quality development of China's e-commerce has achieved positive results, and AI-related applications have landed quickly, and the effect is more significant, many e-commerce platforms have applied intelligent product selection functions, AI e-commerce has played an active role in reducing operating costs for merchants and improving sales. The e-commerce industry has become one of the core business application scenarios of AIGC, among which, digital people have become the key direction of the layout of AI e-commerce, AI e-commerce industry will realize an all-round intelligent transformation from the operation end of e-commerce, the supply chain end, and the consumer end, and it will strongly empower e-commerce with high-tech. -
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艾媒咨询|2021年中国大学生消费行为调研分析报告
本报告研究涉及企业/品牌/案例：淘宝/天猫，京东/京喜，拼多多，抖音
中国在校大学生数量逐年增长。数据显示，2020年中国高等教育在学总规模达到4183万人。同时，随着生活水平的逐渐提高，大学生群体的月均生活费也随之增加，月均收入中位数为1516元，预计2021年中国在校大学生的年度消费规模约为7609亿元，消费潜力巨大。随着时代的发展，大学生消费观念也在改变，加上受群体示范效应的影响，消费逐渐朝向多元化发展，并且愿意将更多花费放在提升自己的能力、视野以及精神享受方面，因而对剧本杀、密室逃脱、萌宠体验馆等新兴休闲娱乐项目表现出较大的热情。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. At the same time, with the gradual improvement of living standards, the average monthly living expenses of college students also increase, and the median monthly income is 1516 yuan. It is estimated that the annual consumption scale of Chinese college students in 2021 will be about 760.9 billion yuan, with great consumption potential. With the development of the times, college students' consumption concept is also changing. In addition, affected by the group demonstration effect, consumption is gradually developing towards diversification, and they are willing to spend more on improving their ability, vision and spiritual enjoyment. Therefore, they show great enthusiasm for emerging leisure and entertainment projects such as script killing, secret room escape and adoration Experience Hall. -
艾媒咨询|2020年中国人工智能商业化应用专题研究报告
本报告研究涉及企业/品牌/案例：脑陆科技。
中国的人工智能行业起步于上世纪70年代末，在技术不断成熟、政策持续推动、企业用工成本不断提高等多方面因素作用下，人工智能行业发展迅速。iiMedia Research(艾媒咨询)数据显示，2000年以后，人工智能核心产业规模进入快速增长期，预计2020年达到1500亿元，到2025年可以达到4000亿元。人工智能的专利数量稳步增长，2015年以后，人工智能逐步上升为国家战略，并成为“新基建”行业之一。与此同时，人工智能在金融、安防、智能家居、医疗、娱乐等多个行业逐渐落地，并整体呈现出复杂化和综合化的应用趋势。未来，作为人工智能的前沿技术之一的脑机交互技术将会显著提高人机交互带宽和设备的反应速度，同时依靠其独特的脑电波感应技术为人工智能的应用提供新的内容，促进人工智能在多个行业的商业化进程。
China's artificial intelligence industry started in the late 1970s. Under the influence of various factors, such as the continuous maturity of technology, the continuous promotion of policies, and the continuous increase of enterprise labor costs, the artificial intelligence industry has developed rapidly. As the data of iiMedia Research showed, after 2000, the scale of artificial intelligence core industry has entered a period of rapid growth. It is estimated that the scale of artificial intelligence core industry will reach 150 billion yuan in 2020 and 400 billion yuan in 2025. The number of artificial intelligence patents has increased steadily. After 2015, artificial intelligence has gradually become a national strategy and become one of the "New Infrastructure" industries. At the same time, artificial intelligence is gradually landing in many industries, such as finance, security, smart home, medical treatment, entertainment and so on, and presents a trend of complex and comprehensive application. In the future, brain computer interaction technology, as one of the cutting-edge technologies of artificial intelligence, will significantly improve the bandwidth of human-computer interaction and the response speed of equipment. At the same time, relying on its unique brain wave induction technology, it will provide new content for the application of artificial intelligence, and promote the commercialization process of artificial intelligence in many industries. -
艾媒咨询|2020上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例：乐乐课堂、网易有道、有道精品课、新东方。
升学压力大和教育重视程度提升的推动下，K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人，同比增长达23.2%。K12在线教育优势愈加凸显，少儿编程类等素质类教育兴起;行业下沉式发展趋势明显，三四线城市成新角逐场。疫情下，线下教培活动受限，资本抢占K12在线教育赛道，少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示，60.8%的受访者需要各类学科辅导类教学，兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰，中小机构持续亏损，老牌教育机构蓄力K12在线教育，K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争，以标准化、体系化产品着力于用户痛点，以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。
Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value. -
艾媒咨询|2020上半年中国人工智能产业专题研究报告
本报告研究涉及企业/品牌/案例：商汤科技、深兰科技。
中国人工智能行业市场规模自2015年起持续扩大，随着国家政策的倾斜和相关基础技术如5G通信、新基建的发展，人工智能进入爆发增长的阶段。2020年人工智能行业核心产业市场规模预计超过1500亿元，增长率达到26.2%，未来15年也将持续稳步增长，至2030年核心产业市场规模预计突破10000亿元。随着新基建的不断投入，高新技术产业的发展前景向好，至2019年底高企数量增长迅速，突破21.5万家。目前，中国城镇化水平和信息化建设不断提高加速，给人工智能发展提供了良好的社会环境。人工智能产业逐渐迈入成熟化发展的新阶段，同时，资本逐步回归理性，对人工智能产业的关注将由热点概念向应用落地转变。伴随着政府新基建一系列政策信号的释放和落地，人工智能发展迎来新红利，引发新一轮产业升级革命。未来，具备底层技术创新和落地能力的企业将更受资本的重视和青睐。
The market scale of China's Artificial Intelligence industry has been expanding continuously since 2015. With the tilt of national policies and the development of related basic technologies such as 5G communication and new infrastructure, artificial intelligence has entered the stage of explosive growth. In 2020, the market size of the core industry of the Artificial Intelligence industry is expected to exceed 150 billion yuan, with a growth rate of 26.2%. In the next 15 years, the market size of the core industry is also expected to grow steadily, and by 2030, the market size of the core industry is expected to exceed 1 trillion yuan. With the continuous investment in new infrastructure, the development prospect of the high-tech industry is getting better. By the end of 2019, the number of high-tech industries has increased rapidly, exceeding 215,000. At present, China's urbanization level and information construction are constantly improving and accelerating, providing a good social environment for the development of Artificial Intelligence. The Artificial Intelligence industry has gradually entered a new stage of mature development. At the same time, the capital has gradually returned to rationality, and the attention to the artificial intelligence industry will change from hot concept to application and implementation. With the release and landing of a series of policy signals on new government infrastructure, the development of Artificial Intelligence has ushered in a new dividend, triggering a new round of industrial upgrading revolution. In the future, enterprises with the capability of low-level technological innovation and implementation will be more valued and favored by capital. -
艾媒报告|2020Q1中国中小学在线教育行业运行监测报告
本报告研究涉及企业/品牌/案例：好未来，方直科技，作业帮，猿辅导；其他提及企业/品牌：学而思培优，爱智康，摩比思维馆，励步英语，顺顺留学，钉钉，虎牙直播，VIPKID，学习通，腾讯课堂，希沃白板，智学网，跟谁学
iiMedia Research(艾媒咨询)数据显示，中国在线教育市场规模逐年上升，预计2020年达到4538亿元。2019年中国中小学在校学生数达到17802.6万人，基于巨大的学生体量规模，以及疫情期间政府关于“停课不停学”等政策为中小学在线教育提供了快速发展的契机。iiMedia Research(艾媒咨询)数据显示，49.6%的受访中小学学生家长认为在线学习方便、安全，但有46.7%的受访中小学学生认为在线学习难以集中注意力，52.4%的中小学教师认为在线学习效果一般。目前，中小学在线教育市场迎来发展契机，但产品体验仍有较大提升空间，市场竞争格局未定，能够在用户体验方面具备优势的企业存在突围机会。
As the data of iiMedia Research showed, the scale of online education market in China has increased year by year, and is expected to reach 453.8 billion yuan in 2020. In 2019, the number of students in primary and secondary schools in China reached 17.782.6 million. Based on the huge student scale and the government's policy of "Closed non-stop learning." during the novel coronavirus pneumonia, it provided an opportunity for rapid development of online education in primary and secondary schools. As the data of iiMedia Research showed, 49.6% of the parents of primary and secondary school students thought that online learning was convenient and safe, but 46.7% of the primary and secondary school students thought it was difficult to concentrate on online learning, and 52.4% of the primary and secondary school teachers thought that the effect of online learning was average. At present, the online education market for primary and secondary schools is confronted with a development opportunities, but there is still increased potential for improvement in product experience, the market competition pattern is uncertain, and companies that have advantages in user experience have opportunities to break through.
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