关于“版权纠纷”的报告
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艾媒咨询|2020年中国在线音乐行业发展专题研究报告
本报告研究涉及企业/品牌/案例：QQ音乐,酷我音乐,网易云音乐,咪咕音乐
后疫时代，音乐行业线下业务仍未完全回暖；在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research（艾媒咨询）数据显示，仅2020上半年，中国在线演出用户规模就超过了8000万人，云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听，占比38.4%。在5G、AI等前沿技术强有力的支撑下，在线音乐用户规模、市场规模将持续扩大，2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan. -
艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告
此次报告涉及到的品牌/企业/案例包括：灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括：乘风破浪的姐姐，芒果超媒，爱奇艺，腾讯，优酷，芒果TV，这就是街舞，中国好声音，妻子的浪漫旅行，青春有你，向往的生活，朋友请听好，创造营2020，少年之名，明日之子，中国新说唱，王牌对王牌，偶像练习生，乐队的夏天。
iiMedia Research（艾媒咨询）数据显示，2020年下半年，主流平台网络综艺题材方面，观察体验类综艺节目热度不减，音乐、选秀竞技类节目战火延续，电商、时尚的兴起，潮流综艺迎来小高潮，直播带货格外火热，直播带货节目也同步落地开花。
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering. -
艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发，互联网为新生音乐人提供更多舞台
华语音乐市场经过近30年的发展，产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元，预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条，同时激活了华语音乐创作热情，2019年华语创作型音乐人占比67%，同比增长45.7%，音乐人的风格也更趋多元化，其中流行、民谣、说唱、古风、电音成为风格前五。2020年，在华语音乐用户中，网络音乐用户规模达6.35亿，iiMedia Research(艾媒咨询)数据显示，摇滚、说唱、中国风音乐类型偏好增长明显，华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强，同时，近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略，结果显示，爱奇艺成用户观看音乐综艺的首选平台，其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密，信息技术的大爆发将会成为华语音乐发展的最大助力。
After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music. -
艾媒报告|2019中国企业图片字体版权纠纷专题研究报告
2019年4月视觉中国因黑洞及国旗国徽图片导致的版权维权争议事件，引发了公众对“版权碰瓷”这一企业行为的关注。事件发生后，视觉中国品牌形象一落千丈。艾媒大数据商情舆情监测系统数据显示，视觉中国的言值指数由4月10日的44.3降至4月16日的8.2，网络口碑呈现一面倒的负面态势。iiMedia Research(艾媒咨询)数据显示，78.8%的受访企业认为，视觉中国的维权方式属于敲诈。而超过四分之三的受访企业解决版权纠纷耗时在3个月以上，且69.0%的受访企业认为处理“版权碰瓷”纠纷已对企业造成负担。企业滥用维权导致“版权碰瓷”现象愈加频繁，对于社会秩序已造成严重干扰，这类企业缺乏社会责任感的行为也引来公众愤慨之情，72.4%的受访网民认为行业频发的版权纠纷问题是涉事企业故意而为，38.3%的受访网民认为该类行为已触及公众底线。
In April 2019, the controversy over copyright protection of VisualChina caused by pictures of black holes and of national flag and emblem has triggered public concern about the corporate behavior of copyright infringement. After the dispute, the brand image of VisualChina fell sharply. As the data of iiMedia Public Opinion Monitoring System showed, the Yanzhi Index of VisualChina dropped from 44.3 on April 10th to 8.2 on April 16th, and its comments on the Internet showed a negative trend. As the data of iiMedia Research showed, 78.8% of the interviewed enterprises believed that the way of rights protection acts of VisualChina was blackmail. More than three quarters of the interviewed enterprises took more than three months to resolve copyright disputes, and 69.0% of the interviewed enterprises believed that dealing with copyright infringement disputes had caused a burden on enterprises. The abuse of rights of copyright protection by enterprises leads to the phenomenon of copyright infringement becoming more and more frequent, which has caused serious interference to social order. The lack of social responsibility of such enterprises has also aroused public outrage. 72.4% of the interviewed netizen think that the frequent copyright disputes in the industry are deliberately caused by the enterprises involved. 38.3% of the interviewed netizen think that such acts have touched the bottom line of the public. -
艾媒报告|2019年3月中国跨境电商市场动态与用户舆情月报
本月报涉及企业/品牌包括：菜鸟网络、京东物流、万科物流、顺丰敦豪供应链中国、小红书、纵腾网络、KK馆、全球速卖通、网易考拉、天猫国际、海囤全球、有赞、全速通、PingPong金融、Airwallex（空中云汇）、波罗蜜、洋码头、亚马逊、eBay、腾讯
随着多项相关政策出台并落实，中国跨境电商及其产业链将进一步规范化。2019年3月，国家出台减费降税等一系列利好政策，助力跨境电商发展。中美双方积极协商，贸易战对跨境电商影响不大。资本市场对跨境电商发展持乐观态度，3月跨境电商行业共获得4笔融资，金额突破15亿元人民币。头部厂商发布2019年战略，小红书架构调整进一步转型，速卖通携国产美妆出海，天猫国际升级直营业务，打造海外仓和内容营销新模式。产业链进一步发展，跨境物流战升级，行业规范化催生服务商等新业态，有赞发布跨境电商解决方案。跨境电商近期负面舆情较多，网易考拉、小红书均出现负面事件，引起关注。目前跨境电商用户相对年轻化，并以女性为主，潜在消费者市场较为广阔。
With the publishment and implementation of a number of related policies, Chinese cross-border e-commerce and its industrial chain will be further standardized. In March 2019, the government published a series of favorable policies such as fee reduction and tax reduction to help cross-border e-commerce development. China and the United States have actively negotiated that trade wars have little impact on cross-border e-commerce. The capital market is optimistic about cross-border e-commerce development. In March, the cross-border e-commerce industry received a total of four financings, amounting to 1.5 billion yuan. The head companies released the strategy of 2019, and the restructuring of the Red was further transformed with structural adjustment. AliExpress brought domestic Beauty brands to overseas market, and Tmall International upgraded its direct business to create a new model of overseas warehouse and content marketing. The industrial chain has been further developed, cross-border logistics warfare has been upgraded, and industry standardization has spawned new business model such as service providers, and Youzan has published a cross-border e-commerce solution product. Cross-border e-commerce recently had more negative grievances, and NetEase koala and Red all had negative events, causing concern. At present, cross-border e-commerce users are relatively young and mainly women, and the potential consumer market is relatively broad. -
艾媒舆情|“维权” 还是碰瓷？ 视觉中国“黑洞”版权事件舆情监测报告
2019年4月11日，视觉中国声称“黑洞”的版权归属该公司所有，其他公开使用需支付版权费用，这一言论及行为引发轩然大波。4月11日下午15时许，共青团中央发布微博质疑“国旗、国徽的版权也是贵公司的？”，将视觉中国推向舆论的风口浪尖；随后南京苏宁、百度、凤凰网科技、360清理大师、新浪游戏、贵州茅台等官方微博账号也纷纷跟进，质疑自己的Logo成为视觉中国版权。艾媒大数据商情舆情系统（yq.iimedia.cn）监测发现，北京、广东和上海地区最关注本次事件发展情况，视觉中国的言值指数由此前的44.3降至16.3，网络口碑呈现一面倒的负面态度，视觉中国品牌形象一落千丈；随着负面舆情持续发酵，图片版权问题成为热议。
On April 11, 2019, Visual China claimed that the copyright of “black hole“ belonged to their company, and other public should pay fees if they use this subject . This remark and behavior caused an uproar. At 15 o'clock on the afternoon of April 11, the Central Committee of the Communist Youth League issued a microblog questioning that “the copyright of the national flag and national emblem is also your company?“, pushing visual China to the cusp of public opinion; then Nanjing Suning, Baidu, Phoenix Network Technology, 360 Cleanup Master Official Sina Weibo accounts such as Sina Games and Guizhou Maotai have also followed up, questioning their logo as a visual Chinese copyright. iiMedia Public Opinion Consultation System (yq.iimedia.cn found that Beijing, Guangdong and Shanghai are most concerned about the development of this event. The visual China index has dropped to 16.3 from the previous 44.3, and the Internet word of mouth has been turned downside. The visual Chinese brand image has plummeted as the negative public sentiment continues to ferment, the picture copyright issue has become hotly debated. -
艾媒报告|2018-2019中国短视频行业专题调查分析报告
本报告研究涉及企业/品牌包括:逗拍、VUE、小影、快剪辑、LIKE短视频、极拍、抖音、秒拍、快手、西瓜视频、梨视频、微视、美拍、蘑菇视频、小拍、全民K歌、火秀运动、英火小视频、小红唇、短酷
2018年中国短视频行业商业化进程加速。iiMedia Research 数据显示，2018年中国短视频用户规模达到5.01亿人，市场规模依然有较大的上升空间。短视频行业中MCN机构增长迅速，营销模式也更为多样化。在发展势头强劲的情况下，短视频行业侵权现象严重，艾媒大数据舆情商情监控系统数据显示，中国东南沿海省成为“短视频版权”热度相对集中的区域。
In 2018, the commercialization process of China’s short video industry has accelerated. As the data of iiMedia Research, the number of short Video users in China reached 501million in 2018，and there is still room for growth in the market. The number of MCN organizations growing and marketing models are more diversified. Under this circumstance, the infringement is serious. According to the data of iiMedia Big Data Public Opinion Monitoring System showed, the southeast coastal of China has become a relatively concentrated area of infringement of short video. -
艾媒舆情|游戏直播版权争议舆情监测报告
本报告研究涉及企业/品牌/案例：中国新闻出版广电网，搜狐新闻，凤凰网，网易，华多公司，梦幻西游，火猫TV，斗鱼，腾讯，西瓜视频，触手，英雄联盟
iiMedia Research（艾媒咨询）数据显示，2018年中国在线直播用户规模达4.56亿人，增长率为14.6%，2019年在线直播用户规模达到5.01亿人，增长速度放缓。艾媒咨询分析师认为，行业降温，在线直播市场发展回归理性，对平台的内容生产、主播培育和吸流能力提出了更高要求。
According to data from iiMedia Research, the number of online live broadcast users in China reached 456 million in 2018, a growth rate of 14.6%, and the number of online live broadcast users in 2019 reached 501 million, a slowdown in growth. Ai Media Consulting analysts believe that the industry has cooled down and the development of the online live broadcast market has returned to rationality, placing higher requirements on the platform's content production, anchor cultivation and absorption capabilities.
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